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  2. 2. Social Networking - Definition <ul><li>Social networking via the WWW enables </li></ul><ul><li>people to create a network of connections to other individuals. This can be done through individual Web pages, blogs, or Internet communities </li></ul>
  3. 3. Personal Web Page <ul><li>How many of you have a “personal” </li></ul><ul><li>Web page and/or site? </li></ul>
  4. 4. Personal Web Page <ul><li>An initial step in publishing online </li></ul><ul><li>Personal “expertise” </li></ul><ul><li>Create at your own pace – edit as you wish </li></ul><ul><li>More control – you choose interaction </li></ul><ul><li>More control – you set the parameters: </li></ul><ul><ul><ul><ul><li>It’s YOURS! </li></ul></ul></ul></ul>
  5. 5. Blogs <ul><li>How many of you have a blog? </li></ul>
  6. 7. Blogs <ul><li>A popular means of communication, a blog (or weblog) is a website in which items are posted and displayed with the newest at the top. </li></ul><ul><li>Affecting public opinion and mass media around the world </li></ul><ul><li>Many blogs are individual thoughts and/or reactions to issues, events, experiences </li></ul>
  7. 9. Blog Creation <ul><li>Creating </li></ul><ul><ul><li>Blogger </li></ul></ul><ul><ul><ul><li>https://www.blogger.com/start </li></ul></ul></ul><ul><ul><li>Blog.com </li></ul></ul><ul><ul><ul><li>http://blog.com/ </li></ul></ul></ul><ul><ul><li>Clear Blogs </li></ul></ul><ul><ul><ul><li>http://clearblogs.com/ </li></ul></ul></ul>
  8. 10. Blog Creation <ul><li>A blog entry typically consists of the following: </li></ul><ul><li>Title - main title, or headline, of the post. </li></ul><ul><li>Body - main content of the post. </li></ul><ul><li>Comments - comments added by readers </li></ul><ul><li>Permalink - the URL of the full, individual article. </li></ul><ul><li>Post Date - date and time the post was published. </li></ul><ul><li>A blog entry optionally includes the following: </li></ul><ul><li>Categories (or tags) - subjects that the entry discusses </li></ul><ul><li>Trackback - links to other sites that refer to the entry </li></ul>
  9. 12. Blog Retrieval <ul><li>Retrieval </li></ul><ul><ul><li>Technorati </li></ul></ul><ul><ul><ul><li>http://technorati.com/ </li></ul></ul></ul><ul><ul><li>Google Blog Finder </li></ul></ul><ul><li>Top Site on Technorati : Huffington Post </li></ul>
  10. 14. Blogosphere <ul><li>Blogosphere is the collective term encompassing all weblogs or blogs as a community or social network. </li></ul><ul><li>Many weblogs are densely interconnected; bloggers read others' blogs, link to them, reference them in their own writing, and post comments on each others' blogs. </li></ul><ul><li>This interconnection of blogs has grown into a culture of its own . </li></ul>
  11. 15. Microblogging <ul><li>Numbers of microbloggers??? </li></ul>
  12. 16. Microblogging <ul><li>A form of blogging that lets you write brief text updates…about your life on the go and send them to friends and interested observers via text messaging, instant messaging (IM) email or the web. </li></ul>
  13. 17. Microblogging <ul><li>Maximum of 140 characters per post </li></ul><ul><li>Updated frequently, multiple times per day </li></ul><ul><li>Items too insignificant for an essay (blog) or e-mail(direct communication) </li></ul>
  14. 18. Microblogging <ul><li>Information providers </li></ul><ul><ul><li>Friends with </li></ul></ul><ul><ul><ul><li>“ status updates” </li></ul></ul></ul><ul><ul><ul><li>“ chatter” and conversations </li></ul></ul></ul><ul><ul><ul><li>share information </li></ul></ul></ul><ul><ul><ul><li>link to interesting web links </li></ul></ul></ul><ul><ul><li>Report news </li></ul></ul>
  15. 19. Microblogging <ul><li>Organizational uses: </li></ul><ul><li>Mobile learning </li></ul><ul><ul><ul><li>Sharing conference presentations </li></ul></ul></ul><ul><li>Collaboration </li></ul><ul><ul><ul><li>Team updates </li></ul></ul></ul><ul><ul><ul><li>Troubleshooting </li></ul></ul></ul><ul><li>Marketing and promotion </li></ul>
  16. 20. Microblogging <ul><li>Sites </li></ul><ul><li>Twitter http://www.twitter.com </li></ul><ul><li>Jaiku http://www.jaiku.com </li></ul><ul><li>Plurk http://www.plurk.com/ </li></ul>
  17. 22. Wikis <ul><li>DO YOU? </li></ul>
  18. 23. Wikis <ul><li>A type of website that allows anyone visiting the site to add, remove, or otherwise edit all content, very quickly and easily. </li></ul><ul><li>However, this depends on the restrictions set by the owner. </li></ul><ul><li>A collaborative tool. </li></ul>
  19. 24. Wikis <ul><li>MOST FAMOUS </li></ul><ul><li>OF ALL? </li></ul>
  20. 26. Wikis - Creation <ul><li>Like blog services easy to create : </li></ul><ul><li>Media Wiki – created for Wikipedia </li></ul><ul><ul><li>http://www.mediawiki.org/wiki/MediaWiki </li></ul></ul><ul><li>PBWorks </li></ul><ul><ul><li>http://pbworks.com/ </li></ul></ul><ul><li>TiddlyWiki </li></ul><ul><ul><li>http://www.tiddlywiki.com/ </li></ul></ul>
  21. 28. Blog Wiki Information flows mainly from creator to reader Information flows between carriers Often takes the form of short blurbs Often takes the form of longer, more detailed documents Emphasis on immediacy, frequency of updates Emphasis on ability for many users to add and edit content Diaries—News—Opinions Bylaws—Project Documentation—”How-to Guides”
  22. 29. Social Networking Services (SNS) <ul><li>On these virtual social networks, people can contact others they would like to know for personal or professional reasons but whom they might otherwise be unlikely to meet. </li></ul>
  23. 30. Social Networking Services <ul><li>Bring users together around some shared interest </li></ul><ul><ul><li>Music, Sports, Movies, </li></ul></ul><ul><ul><li>Business </li></ul></ul><ul><ul><li>Dating </li></ul></ul><ul><li>  For many teens, MySpace or Facebook are the first asynchronous messaging systems that they use regularly. </li></ul><ul><ul><li>How do we meet people? </li></ul></ul><ul><ul><li>What is a “friend”? </li></ul></ul><ul><ul><li>“ This is going on Facebook” </li></ul></ul>
  24. 31. Social Networking Services <ul><ul><li>How Many Friends Do You Have? </li></ul></ul>
  25. 32. Social Networking Services <ul><li>Most Popular SNSs </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Classmates </li></ul></ul><ul><ul><li>MySpace </li></ul></ul>
  26. 34. Social Networking Services <ul><li>How #### many friends </li></ul><ul><li>does Tom have? </li></ul>
  27. 35. Social Networking Services <ul><li>Tom has  #### friends? </li></ul><ul><li>2/2010 -274,192,447 </li></ul><ul><li>9/2009 - 268,231,171 </li></ul><ul><li>3/2008 - 212,052,210 </li></ul>
  28. 36. <ul><li>Privacy issues – Facebook </li></ul><ul><li>http://www.youtube.com/watch?v=wogtTQs8Kzw </li></ul>Social Networking Services
  29. 37. Other SNS Activities <ul><li>Publish your videos online – YouTube </li></ul><ul><ul><li>http://youtube.com </li></ul></ul><ul><li>Share your pictures - Flickr </li></ul><ul><ul><li>http://flickr.com/ </li></ul></ul><ul><li>Social Bookmarking - del.icio.us </li></ul><ul><ul><li>http://del.icio.us/ </li></ul></ul>