Master Your ADSPORT Systems Enjoy Success Growing Your Business

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Master Your ADSPORT Systems Enjoy Success Growing Your Business

  1. 1. Master Your ADSPORT Systems Enjoy Success Growing Your Business Peter Lawless Simona Antosikova
  2. 2. What’s In It For You <ul><li>Ultimate lead generation tool </li></ul><ul><li>A : Create appealing content </li></ul><ul><li>D : Build your mailing lists </li></ul><ul><li>S : Can networking RAISE business? </li></ul><ul><li>P : They don’t know about you! </li></ul><ul><li>O : Search engine optimisation </li></ul><ul><li>R : Reveal the power of referrals </li></ul><ul><li>T : A sales call that wins </li></ul><ul><li>Go Forth and Grow! </li></ul>
  3. 3. Deliverables <ul><li>Implementable ADSPORT System </li></ul><ul><li>A: 2-3 powerful headlines </li></ul><ul><li>D: 2-3 ways to build your lists </li></ul><ul><li>S: 2-3 networking events planned </li></ul><ul><li>P: 2-3 ideas of publishing </li></ul><ul><li>O: concrete steps to SEO and PPC </li></ul><ul><li>R: 2-3 referral strategies </li></ul><ul><li>T: basic script of your sales calls </li></ul>
  4. 4. Lead Generation - ADSPORT Synergy Effect – use at least one of each category at any time! Lead Generation's Secret Seven (ADSPORT) Advertising Direct Mail Speaking Publishing Online Referral Telephone
  5. 5. A: How to Create Appealing Content <ul><li>Aim at target market </li></ul><ul><li>Listen to your customers </li></ul><ul><li>Headlines </li></ul><ul><ul><li>Evoke emotional response </li></ul></ul><ul><ul><li>Deliver benefits! </li></ul></ul><ul><li>We think pictures </li></ul><ul><li>KISS it all!* </li></ul>
  6. 6. D: Build Your Mailing Lists <ul><li>Establish contact with your audience </li></ul><ul><li>Telephone Surveys </li></ul><ul><li>Deliver value </li></ul>
  7. 7. S: Can Networking RAISE Business? <ul><li>R eferrals </li></ul><ul><li>A dvice </li></ul><ul><li>I ndustry Information </li></ul><ul><li>S ales </li></ul><ul><li>E xtend </li></ul><ul><li>Power Questions! </li></ul>
  8. 8. P: They don’t Know About You! <ul><li>Be expert </li></ul><ul><li>Articles </li></ul><ul><li>Press Releases </li></ul><ul><li>eBooks </li></ul><ul><li>Distribute everywhere </li></ul>
  9. 9. O: Search Engine Optimisation <ul><li>Google, Yahoo, MSN… </li></ul><ul><li>Combine with PPC campaigns </li></ul><ul><li>Links Exchange </li></ul><ul><li>Content is King </li></ul><ul><li>Keywords are Queen </li></ul>
  10. 10. R: Reveal the Power of Referrals <ul><li>Lower Marketing costs </li></ul><ul><li>Higher Revenues </li></ul><ul><li>Prospects convert to Customers </li></ul><ul><li>Better customer ‘behaviour’ </li></ul><ul><li>You can concentrate on your business </li></ul><ul><li>Your business doubles </li></ul><ul><li>BNI, Linkedin.com, Xing.com </li></ul>
  11. 11. T: A Sales Call that Wins <ul><li>Get to prospect </li></ul><ul><li>Open – smile! </li></ul><ul><li>Power questions again… </li></ul><ul><li>Close – set a diary appointment! </li></ul><ul><li>Follow-up action </li></ul>
  12. 12. Go Forth and Grow! <ul><li>Tweak the Strategies </li></ul><ul><li>T est </li></ul><ul><li>A djust </li></ul><ul><li>M easure </li></ul>
  13. 13. Thank you for Participating <ul><li>Your Business Growth Specialists </li></ul><ul><ul><ul><li>Increasing Your Sales </li></ul></ul></ul><ul><ul><ul><li>Delivering More leads </li></ul></ul></ul><ul><ul><ul><li>Coaching Leaders for Success </li></ul></ul></ul><ul><ul><ul><li>Motivating teams and groups </li></ul></ul></ul>www.3r.ie

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