Job Search and Networking StrategiesPresentation Transcript
Job Search and Networking Strategies Employment Assistance Floris United Methodist Church
Bill Lankenau ( [email_address] )
Louise Williams ( [email_address] )
Retired Air Force and Defense Contractor
Barbara Sweet ( [email_address] )
Job Search and Networking Strategies Module Agenda
Job search ‘must haves’
Budgeting your time
Searching for an advertised job
Finding advertised jobs
Taking action on job opportunities
Following up on job applications
Positioning yourself to be found - unadvertised job
Helping employers find you
Turning human resource needs into a job requirement
At the end of this module, you will know how to
Discover the full scope of potential job opportunities
Find, prioritize, take action, and follow up on advertised jobs
Help employers and recruiters with unadvertised jobs find you
Promote yourself in a way that will highlight resource needs and turn them into a job
Prioritize and budget the time you spend in the job search
And the result will be
One or more opportunities that lead to a job interview
Job Search “Must Haves”
Clear definition of the position(s), role(s), career level(s), industry(ies), location(s)
Need to be specific
Need to consider which parameters are more flexible than others (location/salary/career level)
Proper resume & cover letter
Proper use of keywords
Tight, well rehearsed elevator pitch
Personal and Professional networks
Can start small, but needs to grow
Positive, can-do attitude
Many Dimensions to Consider
Government / Private
Profit / Non-profit
Retail / Administrative / Service
Professional / Teaching / Sales
Construction / Installation / Transportation
Professional / Management / Executive
Full-time / Part time
Internships / Volunteer
Temporary / Freelance
Uniquely qualified (e.g., Veterans Preference, Security Clearance, People with Disabilities, Students)
Perform a self-assessment to best focus your efforts and understand your priorities and limitations before you embark on the job search
Job Opportunity Pathways
Your next job will come to you in one of three ways
Advertised Job: a job that is formally posted or published in some manner to job seekers
Unadvertised Job: a job that is not directly published – the hiring company or a 3 rd party recruiter seeks out qualified candidates
Resource Need that Turns into a Job: a need at a company exists, but needs to be formalized into a job requirement
Where to Find Advertised Jobs?
Specialized Job Websites
Commercial (e.g., http:// www.monster.com )
Government (e.g., http://usajobs.opm.gov/ , http://jobs.virginia.gov/ , http://www.fairfaxcounty.gov/jobs/ )
Company Websites (e.g., http://www.ibm.com/employment/)
Professional Associations, Labor Unions, State Employment Offices, Community Agencies
Private employment agencies and career consultants
Classified Ads (National and local newspapers, professional journals, trade magazines)
Specialized Job Websites – how do they work?
Employers post job opportunity page
Title, location, job description, responsibilities, category, etc.
Seekers use search and filtering features to find matches
Seekers ‘express interest’ in the job
Email, complete a webform, or upload a resume
Usually free to seekers
Specialized Job Websites – which ones matter?
General Purpose : Career Builder, Monster, Yahoo! HotJobs
Aggregator : Indeed and Simply Hired
Location specific : Washington Post (Washington DC metro)
Industry specific : Dice (technology),
Career Level : LinkedIn, Ladders (senior level and positions over $100k),
Using a Specialized Job Website
All work generally the same
Create an account
Search for opportunities
Use the parameters you defined earlier
Tune results by expanding/narrowing terms
Save one or more search query(ies)
Set-up alerts to email you daily search results
Taking Action on Job Opportunities
Before You Act, Remember ….
The ‘numbers game’ does not work: a generic application or resume is not looked at or considered
Many qualified people apply to the same job
Your Choices are:
Shot-gun out your resume to cover your bases OR
Play to win on ‘fewer’ opportunities
Recommendation – play to win
Find the openings that are the best fit and focus your time on them
Play to win means: custom cover letter, custom resume, extensive follow-up
Increasing Your Odds for an Interview – Personal Introduction
Makes a HUGE difference – it is worth your time
How? Use your network to find a contact at the company
Ideally someone in your network who knows you personally
Friend of a friend: ask for an introduction to a contact
Introduce yourself, why you are contacting them (you have something that you think they need – you), and ask for their help
Ask the contact to introduce you to the recruiter/hiring manager
Would they mind forwarding your resume (a sales job is not necessary – that is your job)?
Don’t worry: most people will be happy to do this and some companies pay $ for employee referrals
After your contact has introduced you, be sure to e-mail or call the recruiter/hiring manager
Let them know what you have to offer (elevator pitch)
How interested you are in learning more about the company and position
Suggest a follow-up conversation if appropriate
Thank your contact
Be careful how much time you spend with on-site searching and re-searching
limit to 5 hr/week typical week
Play to win!
Invest time in writing a custom resume and custom cover letter for each target opportunity (at least 5 hrs/week)
Follow-up is critical
Know when to call, email, get a reference, ask for feedback, get more help
Where to Find Unadvertised Jobs
You don’t – they find you
Employers (or their proxies – recruiters) actively seek qualified candidates
Make yourself easily found
Resume must be current, relevant, and contain proper keywords
Distinguish yourself from others with similar backgrounds
Network with people in the biz and ask for introductions
Unadvertised Jobs – Making Yourself Found
Upload your resume to all of the specialized job websites
Resume MUST be properly coded
Edit your account/profile on a weekly basis to keep it ‘fresh’
Create a profile on LinkedIn
Update status frequently
Contact recruiters in your profession/industry
Let them know what you are looking for
Give them talking points (your elevator pitch)
Check back regularly
Check in with your college/university and see what alumni career services they offer
Unadvertised Jobs – Distinguishing Yourself
Participate in relevant industry/professional/local organizations and events
Volunteer to be an officer, offer to speak
Take a course, get a certification
Print business cards w/ contact info and hand them out
Strongly consider blogging and/or tweeting
Employers ARE going to social networking sites to find job candidates
Google yourself and see what comes back
At a minimum, respond to industry articles/blogs with well thought-out ideas
Look for relevant temporary or part time work/internship
Should I Hire a Career Coach/Personal Marketer?
Feedback on the quality of your resume and cover letter can't hurt
They can help you identify ways to distinguish yourself
Often claim to have access to unadvertised jobs
But at what price?
Be sure to
Ask for references
Have they placed people in your industry and location?
Check with your college/university – they might offer discounts (e.g. UMD – CareerBeam)
A good resume and profile is critical – don’t forget to keep it ‘fresh’
Be careful how much time you spend with recruiters (they don’t work for you)
Come up with a strategy to distinguish yourself and stick to it
Career coach may help
Turning a Resource Need into a Job
Turn a Resource Need into a Job – What does that Mean?
Some companies/agencies have a need for someone like you, but don’t know it
Your job is to convince them that
they have this need, and
you are the one to help them
Downsizing in one area might actually produce new requirements in another
Your knowledge of new technology might be more cost effective than training current employees
Professional Networking 101 Nine tips for starting, developing, fueling and leveraging a professional network
Over 80% of job seekers say that their network has helped with their job search
Networks can provide referrals to or insider information about companies you might be interested in working for.
Networks can provide information on career fields you might want to explore or what the job market is like on the other side of the country.
Networks can give you advice on where to look for jobs or review your resume.
Examples of Networks Leading to Jobs
Susan noticed a help-wanted ad for a job at a local veterinary clinic. She called a friend who happened to use that vet. Her friend called the vet and recommended Susan. Susan got an interview and got the job. The vet was glad to hire someone who came highly recommended by a good client.
John was interested in pursuing a career in medicine. He mentioned his interest to a family friend who happened to be a doctor. The doctor arranged for John to spend a day shadowing him at the hospital and provided an excellent recommendation for medical school.
Angela was interested in changing careers and moving from public relations to publishing. Even though she graduated more than a few years ago, she tapped her college career network and came up with a contact at a top New York publishing firm. In addition to being sent new job postings, her resume was hand-delivered to Human Resources when she found a position she wanted to apply for.
In casual conversation at the orthodontist's office, Jeannie, the assistant, just happened to mention to a patient's mom that she was interested in horses and in a part-time job working with them. The mom had horses and a bunch of contacts. Jeannie had a part-time job working on a local horse farm by the end of the week!
Tip #1: Discard Your Fears & Stereotypes about Networking
Networking can seem insincere, pretentious, or even manipulative
You might think you're too shy or self-conscious to schmooze – get over it
Most people want to help, some don’t – don’t take rejection personally
Yes, networking takes time and effort
Tip #2: Get Ready to Network
LinkedIn profile, Facebook page, Twitter account
Be current, have some small talk topics
Be ready with answers to questions you might be asked
Why are you looking for a job?
What can I do for you?
What makes you unique?
Tip #3: Improve Your Networking Skills
Become a better listener. Ask a question and then be quiet until you hear the answer.
Learn to ask questions like "What do you do?" with comfort, sincerity and interest
Practice your own presentation of your skills. Learn more than one approach, whether frank or subtle
Consider taking classes to improve your public speaking, body language and writing skills.
Get comfortable approaching others and learn to mingle
Smile – always!
Come up with icebreaker questions
Tip #4: Build Your Network
Tap into your existing connections – friends, family, alumni, co-workers,
Talk to people you don't know everywhere you go
Pursue interests and activities that mean a lot to you
Go to industry and community related conferences and events, join associations in your field
Find the extroverts – get to know the people who know others
Ask for introductions
Always, always follow-up with a new contact
Tip #5: Strengthen Your Network
Think of ways to help those in your network
Gestures of kindness and generosity are appreciated and remembered
Stay in regular contact
Establish more personal connections
Invite people out to lunch or morning coffee
Tip #6: Tap into Your Network
Cast your net and see what happens
Describe what you need in a friendly tone and be specific, e.g. …
Introduction to recruiters in a specific location or field
Information about a company
Job opportunities in a specific field
References for an informational interview
Don't ever apologize when asking for a favor or help (you are not making a demand)
Tip #7: Use Networking Tools
Great tool for managing your network
Search on companies of interest and see how well your are connected
Friend your friends and your friends’ friends
Follow people in your industry and see what they are saying
Find others with shared interests
Fuel and Expand your network by joining these and other groups
Tip #8: Set Weekly Goals
Treat networking as a job and allocate time every week
Set weekly goals
X # of new people added to my network
Y # of personal meetings
Z # of phone calls/e-mails to people in my network
Networking Reference Materials
“ Never eat alone” (Keith Ferrazzi)
“ How to Win Friends and Influence People” (Dale Carnegie)
“ Wishcraft: How to Get What You Really Want” (Barbara Sher)
I was referred to you by Diane Smithers from XYZ company in New York. She recommended you as an excellent source of information on the communications industry.
My goal is to secure an entry-level position in communications. I would appreciate hearing your advice on career opportunities in the communications industry, on conducting an effective job search, and on how best to uncover job leads.
Thanks so much, in advance, for any insight and advice you would be willing to share. I look forward to contacting you early next week to set up a telephone informational interview. Thank you for your consideration.
The 24/7 Brand YOU Campaign
Know it cold and know how it is received
Develop and fuel your network
Professionals, friends, family, church members, …
Enroll in a course, get certification, volunteer
Know the sound of your voice and the look of your face
Know how to ask for referrals
Budget Your Time – Sample 40 Hour Week 5 Preparing for interviews 5 Keeping current in your field/profession 5 Reading up on successful job search practices 5 Following up on target job opportunities 5 Searching for and reviewing new advertised jobs and exploring unadvertised jobs 5 Feeding your existing network 5 Expanding your network 5 Creating custom resume/cover letters Hours per week
Practice, role play and ask for feedback
Respond promptly – “don’t wait until tomorrow to do what can be done today”
Save all search data (know where you’ve been, who you talked to and when)
Carefully manage the sound of your voice and the tone of your emails
Never turn down an interview
Remember you are not alone! We are praying with you and for you!
Finding an Advertised Job (cont.)
Run searches and set-up saved searches
For each site listed, create an account (all but Ladders.com are free) and execute a few job opportunity searches using the parameters you defined earlier.
Tune the search by adding and removing parameters and see what drives the results.
Look at the results themselves – do they seem like a good fit? If not, try different combinations of parameters. How many results come back? If more than 20, try adding parameters. If only a few, try changing values or removing parameters.
Once you are satisfied with the search query you have created, look for the way the site allows you to save the query. Each site does this a little bit differently, but look for the term ‘saved search’ or ‘alert’. Create one or more saved search/alert, save it and configure the website to send you a daily email.
Setting up a saved search/alert will save you hours of time – each day the site will re-run your search and send you the results in the body of an email.
So now you should start receiving daily emails that contain ‘relevant’ job opportunities.
Advertised Job - Overview
Specialized job websites and corporate websites on the Internet are THE source for advertised jobs.
Advertised jobs are created by corporate recruiters or 3rd party recruiters by creating a job opportunity page (with a title, location, job description, responsibilities, category, etc.) and publishing it to one or more websites.
The job opportunity page also includes a mechanism for job seekers to ‘express interest’ in the job – typically an email link, webform, or a way to upload a resume.
Job seekers find relevant job opportunities using search and filtering features on the website.
Following up on Target Opportunities
Need to find a contact at hiring company and make your case
Personal introduction makes a HUGE difference – it is worth your time
Tip #1: use your network to find a contact at the company
Ideally someone in your network who knows your personally
Friend of a friend: ask for an introduction
Send them your resume, reference job opening, give them your elevator pitch, and ask them to forward your email/resume to recruiter or hiring manager
Follow-up and thank them
I just submitted my resume to the job website … now I wait to hear back from the employer, right? NO
You need to find a contact at the hiring company to present your resume and cover letter
At a minimum, find a contact at the company (through your network) who is willing to forward your resume and cover letter to the internal recruiter/HR. Don’t worry – most people will be happy to do this even if they have only met you over the phone through a common friend (and some companies pay $ for employee referrals)
Even better if your contact knows you professionally and can say something positive about you and/or can forward your cover letter/resume to the hiring manager.
After your contact has introduced you, be sure to e-mail or call the recruiter/hiring manager, let them know what you have to offer (elevator pitch), how interested you are in learning more about the company and position, and suggest a follow-up conversation if appropriate.
Don’t give up!
Example – General Networking
You meet Mary at a book club meeting and you find out that her cousin is an expert windsurfer.
A few months later, your niece reveals to you that one of her life's goals is to go windsurfing.
Instead of scratching your head and thinking "I know somebody mentioned windsurfing recently but I can't remember who..." you look at your address book, find "windsurfing cousin" written next to Mary's name, call her up and ask her if her cousin is available to give your niece a private lesson
Mary says "Sure!" and convinces her cousin to give you a discount.
Your niece is thrilled. A month later, your car breaks down, and you remember that your niece's boyfriend is an aspiring auto mechanic...