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Career Networking: Utilizing LinkedIn and Other

Career Networking: Utilizing LinkedIn and Other






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    Career Networking: Utilizing LinkedIn and Other Career Networking: Utilizing LinkedIn and Other Presentation Transcript

    • Career Networking: Utilizing LinkedIn and Other Social Media Tools Brian White, College Relations Manager, Payless ShoeSource Sara Clayton, Assistant Director, University Career Center
    • Today’s Presentation
      • Introduction to Networking
      • Networking Online
      • LinkedIn: Recruit Your Job
      • University Career Center: How We Can Help
    • Introduction to Networking
      • What is “networking”?
        • Connecting with others to build professional relationships and gather information
      • Why should I be networking?
        • 70-90% of all jobs are not posted
        • Survey of 45 large companies suggests 1 …
          • Most positions are filled internally but…
          • Referrals are the #1 source of external hires
      1 Source: Crispin, G. & Mehler, M. (Feb 2009). CareerXroads 8th Annual Source of Hire Study: What Happened in 2008 and What It Means for 2009. Accessed October 8, 2009 at: http://www.careerxroads.com/news/SourcesofHire09.pdf
    • Networking Online
      • What is “social media”?
        • Online networking platforms like…
          • Facebook
          • LinkedIn
          • Twitter
          • MySpace
          • YouTube
          • Blogs
      • Why network online?
        • Easy to connect with those you know (and those you want to know)
        • Personal marketing tools – promote yourself
    • Networking Online
      • Are employers really looking for me online?
        • 45% surveyed by CareerBuilder are screening candidates on social networking sites 2
          • 35% dismissed a candidate based on negative online information
          • 18% solidified a hiring decision based on positive online information
      2 CareerBuilder.com (2009). Forty-five Percent of Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder Survey Finds. Accessed October 9, 2009 at: http://tiny.cc/I1bXi
    • Networking Online
      • Clean up your online image…
        • Google yourself – what’s out there?
        • Delete inactive accounts & update active ones
        • Remove any “dirt”
        • Utilize privacy settings
        • Ask contacts to “keep it clean”
    • Networking Online
      • Build your personal brand…
        • Who is your target audience?
        • What can you offer these people?
        • How can I connect with them online?
    • LinkedIn: Recruit Your Job
      • Why LinkedIn ?
      • Build your profile on LinkedIn
        • Status: Your status message allows you to share professional updates with your network
        • Photo: Your professional photo allows those you’ve met and previously worked with to quickly identify you.
        • Summary: Summarizing your professional experience and goals allows other users to quickly learn about your background and interests.
        • Experience: Your professional experience is displayed along with any recommendations you have received. Similar to your resume.
        • Education: Your educational background is displayed along with associated activities and honors.
        • Additional Information: Your websites, interests, groups & associations and honors & awards.
        • Recommendations: Recommendations help illustrate your achievements, project credibility, and show why people enjoy working with you. Similar to references.
        • Q&A: LinkedIn Answers allows you to showcase your knowledge and interests.
        • Contact Settings: Your preferences for contact, types of opportunities interested in and privacy settings.
    • LinkedIn: Recruit Your Job
      • Networking Search Strategy
      • Strategy: Plan your search strategy
        • Define who/what you are looking for: job titles, companies, locations
        • Define keywords: skills, certifications, associations, conferences
        • Define where you will look: search engines, networking sites, job boards
      • Search: Begin your search
      • Refine: Refine your search strategy
        • Filter: try different combinations
        • Fish: find more contacts in your results
        • Flip: what groups are your contacts in?
      • Build: Build your network – who else do contacts know?
    • LinkedIn: Recruit Your Job
      • Build Your Network
        • Find current professional network on LinkedIn
        • Company Recruiters
        • Company Contacts
        • University Alumni
        • Use your network contacts to get introduced to others
      • Join Groups
      • Participate in and/or post discussions
      • Network with group members – you can send messages to most
      • Join common groups with specific contacts you want to reach
      • Q&A
        • Showcase your knowledge and talent
    • LinkedIn: Recruit Your Job
      • Companies
        • View employees
        • Related companies
        • Check “new hires” section to see if still hiring
        • Jobs
      • Advanced People Search
        • Location
        • Job Title
        • Company
        • School
        • Industry
    • LinkedIn: Recruit Your Job
      • Market Yourself
      • Find the right contact: Hiring Manager, Recruiter and/or Key Department Contact
      • Develop your first impression: What will you say/write?
      • Identify contact information & make contact:
        • Network & Connect via LinkedIn
          • Ask for introduction through current contact
          • Send Inmail
          • Send invite to connect
        • Email
          • Google search to find email pattern for company
          • Email resume with cover letter
        • Phone Call
          • Find company phone number at site like Hoovers
          • Call and ask to be connected to name & position
      • Network: Every interaction is an opportunity to network
    • LinkedIn: Recruit Your Job
      • Market Yourself
      • Build Your Brand:
        • LinkedIn
        • Facebook
        • Twitter
        • Blogs
        • Groups (LinkedIn, Facebook, Google, Yahoo, etc.)
      • Build Your Network:
        • Invite others
        • Ask for help
        • Brand your electronic signature
    • Recruit Your Job: Example (LinkedIn)
      • Find top employers in Kansas City with Google
        • “top employers of Kansas”
      • View Company Website
      • Search LinkedIn for people from that company
        • Company “Garmin” & Location “66213”
        • Network via LinkedIn (introductions, Inmail, invite)
      • Workaround for contact info
        • Look for email patterns
          • [email_address]
        • View Hoover’s
          • Phone number
    • Recruit Your Job: Example (Position)
      • Find a position you want on a job board
        • Sample Job Posting
      • View Company Website
        • Research Company
      • Search LinkedIn for people from that company
        • Workaround to find Senior System Engineer at Symantec
      • Advanced search LinkedIn for KU alum
      • Look for email patterns
        • [email_address]
              • Start Networking!
    • Recruit Your Job: Bonus Idea!
      • You can use Google to find interesting career information!
        • filetype:ppt elevator speech
    • University Career Center: How We Can Help
      • Online Career Resources: KUCareerHawk.com
        • Most content is open-access (non-KU students)
      • KU Edwards Campus students visit us at…
        • KUCareerHawk.com/EdwardsCampus
      • KU alumni visit us at…
        • KUCareerHawk.com/Alumni
    • Questions? Thank you!