Maximize Advertising Campaigns with Social TV Audience Insights

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Discover the themes, brands, and celebrity affinities of network programs.

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Maximize Advertising Campaigns with Social TV Audience Insights

  1. 1. Maximize Advertising Campaigns with Social TV Audience Insights Discover the themes, brands, and celebrity affinities of network programs© 2012 Networked Insights
  2. 2. Fans of “Glee” and Lea Michele are always interested indiscussing health and lifestyles; during the lastmonth, beachwear has become a popular conversation topic.© 2012 Networked Insights
  3. 3. Fans of “Revenge” are also big Disney fans. Over the lastmonth, they’ve shared spring break plans to visit Disneylandand Disney World. They also discuss which airlines theyprefer, and which ones they don’t.© 2012 Networked Insights
  4. 4. In the last month, “Once Upon a Time” viewers havediscussed playing online multiplayer games like the recentlyreleased “Star Wars: The Old Republic.”© 2012 Networked Insights
  5. 5. Over the last month, some fans of “The Voice” began sharingtheir wedding plans with one another and discussing whichretailers offer the best wedding registries.© 2012 Networked Insights
  6. 6. One of the top off-topics with viewers of “How I Met Your Mother”recently has been home ownership and what online shopping dealsare available for new furniture.© 2012 Networked Insights
  7. 7. A good portion of recent “Two and a Half Men” conversationscame from gaming websites based on simple Facebook gameslike Zynga’s “Words With Friends.”© 2012 Networked Insights
  8. 8. A significant number of recent “Community”-related conversationshave come from dedicated TV fan sites. Along with discussing variousshows, fans talk about the best places to purchase episodes on DVD.© 2012 Networked Insights
  9. 9. Want to learn more? Networked Insights can help you: • Determine which brands are best suited for certain TV shows • Discover new audience segmentsto target within certain TV shows • Leverage real-timedata on a TV show to unlock new advertiser opportunities • Use social data to demonstrate valueof integrated marketing campaigns across TV and digital© 2012 Networked Insights
  10. 10. Ready to get started? Visit: NetworkedInsights.com Call Us: 646.545.3900 Email: Hello@NetworkedInsights.com© 2012 Networked Insights

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