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Networked Insights’ Research Analysts recently explored celebrity endorsement and product placement related to the pop music star Lady Gaga. For decades celebrity endorsement has proven to be a successful tactic to influence consumer preference. In the Social Intelligence Report: Lady Gaga we aim to help brand marketers understand how to find the right celebrity fit.
Marketers have recently seen growth in product placement as represented in the upcoming James Bond film, which contains $45 million worth of product placement. Music videos have grown to be about a $15 million product placement industry, allowing brands to align their products with artist that appeal to their target consumer.
In the Social Intelligence Report: Lady Gaga you will learn: product placements are a growing trend, and while there are many potentially positive opportunities associated with that, there are some strong potential pitfalls as well. And with the unprecedented amount of media coverage, access to information and levels of social sharing, there is an increased need for visibility in real-time around celebrities associated with a brand.