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Within this presentation you will see not only how Networked Insights uses the consumer’s affinity graph to identify influencers, but examples of how Networked Insights' clients have used that data to activate with content marketing, PR, external relations, and in-store sales strategies.
· Acknowledging the various methodologies behind identifying “influencers” and their challenges
· Discussing the values that are core to what is considered an influencer
· The 4 considerations crucial to building a sequenced influencer model for clients
· Dissecting the complex anatomy of a Twitter influencer, and why you need more data than just Klout scores