It isnít easy to find the posts in the social media ocean that reveal whoís talking about your product or service, what theyíre saying, and their intentions. You can use search to ask a question, count the responses, and make inferences from whatís said, which may be useful. Often though, this is a self-fulfilling exercise. You only hear what you expect to hear because of how youíve framed the questions.
At Networked Insights we take a more illuminating approach by discovering information, attitudes and trends in conversations that are unfolding naturally. Using three analytical techniques ñ full-text search, clustering and classification ñ we can help you uncover who is interested in buying your product or service, and who is in a state of mind that could be converted into purchase. Read how our approach can discover hot, relevant topics in social posts and help you align your media strategy to maximize paid, earned and owned spends.