Your SlideShare is downloading. ×
Netway methodology
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Netway methodology

2,235
views

Published on

Digital Conversion Agency www.netway.eu

Digital Conversion Agency www.netway.eu

Published in: Business

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,235
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
11
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. ® Simplifying interfaces. TMexcept where otherwise noted, content on this presentation islicensed under a Creative Commons Attribution 3.0 License 1
  • 2. What we doNetway Methodology ® The academic community has developed during the recent years a real multidisciplinary knowledge in behavioral sciences. Netway’s breakthrough is to have built robust methodologies to bring this from the academic level to a business application. R.O.I. 1 3 Behavioral Strategy 2 Netway’s User Centric 4 Critères de choix Epargner & investir Aide à la sélection Sécurité Tous les produits methodology v.19 Breaktrough Graphical User Classement par rentabilité Compte FIRST Interface Flexibilité FIRST Epargne - Pension Rendement FIRST Fiscal Durée Multisecurity Avantage fiscal Invest 23 Ethico invest Bon d’assurance Compte d’épargne Dépôt à terme Détails produit Devis Souscription Conditions Questions- Nous contacter (Club Ethias) (Club Ethias) générales réponses Information and Interaction Objective User Architecture Testing except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 2
  • 3. What we doNetway Methodology ® The Behavioral Strategy helps firms and organizations build and improve their digital interfaces and eBusiness 1 strategies to more effectively acquire, convert and retain the user by understanding issues such as : Behavioral The user motivation and decision strategies that differ in Strategy their level of importance or interest; The psychology of how the user think, feel, reason to achieve specific tasks on digital interfaces; The psychology of how the user is influenced by his or her environment (e.g., culture, family, signs, media, eco-system, …); The behavior of consumers while surfing or making other decisions on digital interfaces; Limitations in user knowledge or information processing abilities influence decisions and interface design outcome except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 3
  • 4. What we doNetway Methodology ® Information and Interaction Architecture is based on Behavioural Strategy. It allows the construction of a structure 2 and a logical organization of the site, which reflects the Epargner & investir structure and the logical organisation of the user’s brains. Critères de choix Aide à la sélection Sécurité Tous les produits Classement par rentabilité Compte FIRST define information that is present on the site. Flexibilité FIRST Epargne - Pension Rendement FIRST Fiscal validate its pertinence (utility, used means, etc.) Durée Multisecurity Avantage fiscal Invest 23 Ethico invest Bon d’assurance Compte d’épargne label and organise this information into categories, based Dépôt à terme Détails produit Devis (Club Ethias) Souscription (Club Ethias) Conditions générales Questions- réponses Nous contacter on a cognitive logic ensure processes have been built in function of the mental Information and models of the user Interaction satisfy users in order for them not to quit whilst treating Architecture the information except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 4
  • 5. What we doNetway Methodology ® The stage of the Breakthrough Graphical User Interface is based on the conclusions of the Behavioural 3 Strategy and of the Information and Process Architecture. It allows the construction of graphical interfaces that will generate the expected behaviour of the user. choose the most pertinent content organise the geometry of the interfaces in order to guide the user’s eyes make an architectural plan of the interfaces guide the design agency in the cosmetic phase of the Breaktrough architectural plan Graphical User Interface except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 5
  • 6. What we doNetway Methodology ® In order to complete the analysis and the development of the site’s architecture, based on the team’s expertise and a range of 4 simulation and prediction tools, and in order to detect all possible major problems users could encounter when visiting a site to complete a certain task, Objective User Testing needs to be organized during the different steps of the mission. exhaustive measures of behaviour (perceptive, cognitive, affective, movements) all measures are objective and linked to the business objectives that need to be met use of state-of-the-art technology and software Objective User Testing except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 6
  • 7. What we do notNetway Methodology ® Netway doesn’t provide any Market Survey Market Strategy or Tactics Recommendations Industry Analysis or Insight Web or System Application Development Graphical Design Web Content or Redactional Contribution except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 7
  • 8. 0000-XXXXCreative Commons Attribution 3.0 Licence ® You are free ... to copy, distribute, display, and perform the work ... under the following conditions Attribution. You must give the original author credit. € Non-commercial. You may not use this work for commercial purposes. No Derivative Works. You may not alter, transform, or build upon this work. • For any reuse or distribution, you must make clear to others the licence terms of this work. • Any of these conditions can be waived if you get permission from the copyright holder. • Nothing in this license impairs or restricts the authors moral rights. except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 8
  • 9. Having the right elements is not enough … ® Simplifying interfaces. TM except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License