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Case study vente exclusive

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Case study vente exclusive Case study vente exclusive Presentation Transcript

  • ® Simplifying interfaces. TM www.netway.eu except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 1
  • Landing page review with Netway February 2010
  • Vente-­‐Exclusive.com  in  a  nutshell 4  to  7  private  sales  per  week,  with  discounts  up  to  -­‐70%
  • Now with more than 600.000 members and  growing  very  fast ...  and  growing  fast  (60.000  new  members  per  month)  
  • To sustain our growth, we’ve rebuild our site from scratch
  • Some landing pages also changed because of this
  • ...which had a negative impact on conversion This  is  why  we  contacted  Netway
  • Netway  took  us  through  an  iteraEve  process   Understanding   user  behaviour Who  is  target  audience What’s  the  user  moEvaEon Flow  analysis Behavioural   recommendaEons
  • We  A/B  tested  the  outcome   50% 50%
  • ...with a very satisfying impact on conversion +142%
  • Creative Commons Attribution 3.0 Licence ® You are free ... to copy, distribute, display, and perform the work ... under the following conditions Attribution. You must give the original author credit. € Non-commercial. You may not use this work for commercial purposes. No Derivative Works. You may not alter, transform, or build upon this work. • For any reuse or distribution, you must make clear to others the licence terms of this work. • Any of these conditions can be waived if you get permission from the copyright holder. • Nothing in this license impairs or restricts the author's moral rights. except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 11
  • Having the right elements is not enough … ® Simplifying interfaces. TM except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License