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Case study touring

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User Experience Design doesn’t win ADC prices, it wins percentages.

User Experience Design doesn’t win ADC prices, it wins percentages.

Published in: Business

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  • 1. ® Simplifying interfaces. TM www.netway.eu except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 1
  • 2. Travel assistance boost online sales Wees gerust Copyright Touring. Not to be disclosed to third parties without prior written approval. Protection rapprochée
  • 3. Goals summer 2010 Increase online sales volume Increase # online travel assistance sales – Increase conversion rate (2009 campaign did not perform as expected) – Boost traffic with performance campaingns (CPC & CPA) Increase Average Order Value Copyright Touring. Not to be disclosed to third parties without prior written approval. 3
  • 4. Visitor Origin This  is  why  we  contacted  Netway Copyright Touring. Not to be disclosed to third parties without prior written approval. 4
  • 5. Results Existing page New Landing page & calculator 2010 Conversion measurement through A/B Testing Conversion Increase: +290% Average Order Value: +5%  Turnover Increase: +307% ! Copyright Touring. Not to be disclosed to third parties without prior written approval. 5
  • 6. ® Do you want the same results ? Contact us Marc Van Rymenant Alain Dewispelaere CEO & Founder Sales Director +352 621 31 22 07 +352 621 31 22 04 marc@netway.eu alain@netway.eu except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 6
  • 7. 0000-XXXX Creative Commons Attribution 3.0 Licence ® You are free ... to copy, distribute, display, and perform the work (only in the project team) ... under the following conditions Attribution. You must give the original author credit. € Non-commercial. You may not use this work for commercial purposes. No Derivative Works. You may not alter, transform, or build upon this work. • For any reuse or distribution, you must make clear to others the licence terms of this work. • Any of these conditions can be waived if you get permission from the copyright holder. • Nothing in this license impairs or restricts the author's moral rights. except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 7
  • 8. Having the right elements is not enough … ® Simplifying interfaces. TM except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License