®


                                          Simplifying interfaces.   TM




                                           ...
Travel assistance
                                                                                          boost online s...
Goals summer 2010
                                                  Increase online sales volume



Increase     # online...
Visitor Origin


This	
  is	
  why	
  we	
  contacted	
  Netway




          Copyright Touring. Not to be disclosed to th...
Results

    Existing page                                                New Landing page & calculator 2010




Conversio...
®


                   Do you want the same results ?
                                                       Contact us


...
0000-XXXX


Creative Commons Attribution 3.0 Licence
                                                                     ...
Having the right elements
    is not enough …




                                                                        ...
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Case study touring

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User Experience Design doesn’t win ADC prices, it wins percentages.

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Case study touring

  1. 1. ® Simplifying interfaces. TM www.netway.eu except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 1
  2. 2. Travel assistance boost online sales Wees gerust Copyright Touring. Not to be disclosed to third parties without prior written approval. Protection rapprochée
  3. 3. Goals summer 2010 Increase online sales volume Increase # online travel assistance sales – Increase conversion rate (2009 campaign did not perform as expected) – Boost traffic with performance campaingns (CPC & CPA) Increase Average Order Value Copyright Touring. Not to be disclosed to third parties without prior written approval. 3
  4. 4. Visitor Origin This  is  why  we  contacted  Netway Copyright Touring. Not to be disclosed to third parties without prior written approval. 4
  5. 5. Results Existing page New Landing page & calculator 2010 Conversion measurement through A/B Testing Conversion Increase: +290% Average Order Value: +5%  Turnover Increase: +307% ! Copyright Touring. Not to be disclosed to third parties without prior written approval. 5
  6. 6. ® Do you want the same results ? Contact us Marc Van Rymenant Alain Dewispelaere CEO & Founder Sales Director +352 621 31 22 07 +352 621 31 22 04 marc@netway.eu alain@netway.eu except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 6
  7. 7. 0000-XXXX Creative Commons Attribution 3.0 Licence ® You are free ... to copy, distribute, display, and perform the work (only in the project team) ... under the following conditions Attribution. You must give the original author credit. € Non-commercial. You may not use this work for commercial purposes. No Derivative Works. You may not alter, transform, or build upon this work. • For any reuse or distribution, you must make clear to others the licence terms of this work. • Any of these conditions can be waived if you get permission from the copyright holder. • Nothing in this license impairs or restricts the author's moral rights. except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 7
  8. 8. Having the right elements is not enough … ® Simplifying interfaces. TM except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License
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