Case study ing direct

® Simplifying interfaces. TM except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 1 vendredi 8 octobre 2010

ING Direct Case Optimization of the online subscription form – Netway april 2010 vendredi 8 octobre 2010

ING Direct France : a success story Created in 2001, ING Direct is the 1rst online bank in France with now 800 000 clients vendredi 8 octobre 2010

ING Direct France : a low cost banking model With strong values : We are Challengers , We are accessible, We are relentlessly optimistic, We are passionate executors vendredi 8 octobre 2010

A non efficient online subscription form … • Step 1 : saisie coordonnées • Step 2 : confirmation coordonnées • Step 3 : choix d’investissement • Step 4 : validation conditions générales • Step 5 : confirmation finale We call Netway to optimize the subscription form vendredi 8 octobre 2010

Has led us to contract Netway Understanding user behaviour Who is target audience What’s the user mo5va5on Flow analysis Behavioural recommenda5ons vendredi 8 octobre 2010

The new online subscription form has been launched in april 2010… Before After vendredi 8 octobre 2010

… with positive results. + 60% Conversion rates vendredi 8 octobre 2010

® Do you want the same results ? Contact us Marc Van Rymenant Alain Dewispelaere CEO & Founder Sales Director +352 621 31 22 07 +352 621 31 22 04 marc@netway.eu alain@netway.eu except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 9 vendredi 8 octobre 2010

0000-XXXX Creative Commons Attribution 3.0 Licence ® You are free ... to copy, distribute, display, and perform the work ... under the following conditions Attribution.. You must give the original author credit. € Non commercial.. You may not use this work for commercial purposes. No Derivative Works.. You may not alter, transform, or build upon this work. • For any reuse or distribution, you must make clear to others the licence terms of this work. • Any of these conditions can be waived if you get permission from the copyright holder. • Nothing in this license impairs or restricts the author's moral rights. except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 10 vendredi 8 octobre 2010

Having the right elements is not enough … ® Simplifying interfaces. TM except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License vendredi 8 octobre 2010

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Case study ing direct

by Marc Van Rymenant on Oct 08, 2010

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