Your SlideShare is downloading. ×
Case study ing direct
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Case study ing direct

6,988
views

Published on

Neurosciences Expertise for Bottom-Line Results | Case Study | www.netway.eu

Neurosciences Expertise for Bottom-Line Results | Case Study | www.netway.eu

Published in: Business

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
6,988
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
81
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. ® Simplifying interfaces. TM except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 1 vendredi 8 octobre 2010
  • 2. ING Direct Case Optimization of the online subscription form – Netway april 2010 vendredi 8 octobre 2010
  • 3. ING Direct France : a success story Created in 2001, ING Direct is the 1rst online bank in France with now 800 000 clients vendredi 8 octobre 2010
  • 4. ING Direct France : a low cost banking model With strong values : We are Challengers , We are accessible, We are relentlessly optimistic, We are passionate executors vendredi 8 octobre 2010
  • 5. A non efficient online subscription form … • Step 1 : saisie coordonnées • Step 2 : confirmation coordonnées • Step 3 : choix d’investissement • Step 4 : validation conditions générales • Step 5 : confirmation finale We call Netway to optimize the subscription form vendredi 8 octobre 2010
  • 6. Has led us to contract Netway Understanding   user  behaviour Who  is  target  audience What’s  the  user  mo5va5on Flow  analysis Behavioural   recommenda5ons vendredi 8 octobre 2010
  • 7. The new online subscription form has been launched in april 2010… Before After vendredi 8 octobre 2010
  • 8. … with positive results. + 60% Conversion rates vendredi 8 octobre 2010
  • 9. ® Do you want the same results ? Contact us Marc Van Rymenant Alain Dewispelaere CEO & Founder Sales Director +352 621 31 22 07 +352 621 31 22 04 marc@netway.eu alain@netway.eu except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 9 vendredi 8 octobre 2010
  • 10. 0000-XXXX Creative Commons Attribution 3.0 Licence ® You are free ... to copy, distribute, display, and perform the work ... under the following conditions Attribution.. You must give the original author credit. € Non commercial.. You may not use this work for commercial purposes. No Derivative Works.. You may not alter, transform, or build upon this work. • For any reuse or distribution, you must make clear to others the licence terms of this work. • Any of these conditions can be waived if you get permission from the copyright holder. • Nothing in this license impairs or restricts the author's moral rights. except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 10 vendredi 8 octobre 2010
  • 11. Having the right elements is not enough … ® Simplifying interfaces. TM except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License vendredi 8 octobre 2010