®

                                                               Simplifying interfaces.   TM




                     ex...
ING Direct Case




                Optimization of the online subscription form – Netway april 2010




vendredi 8 octobr...
ING Direct France : a success story




    Created in 2001, ING Direct is the 1rst online bank in France with now
    800...
ING Direct France : a low cost banking model




    With strong values : We are Challengers , We are accessible,
    We a...
A non efficient online subscription form …




                                 •   Step 1 : saisie coordonnées
          ...
Has led us to contract Netway

         Understanding	
  
         user	
  behaviour

                             Who	
  ...
The new online subscription form has been launched in april 2010…




                          Before                   A...
… with positive results.




                          + 60%   Conversion rates




vendredi 8 octobre 2010
®


                                       Do you want the same results ?
                                                ...
0000-XXXX


Creative Commons Attribution 3.0 Licence
                                                                     ...
Having the right elements
            is not enough …




                                                                ...
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Case study ing direct

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Neurosciences Expertise for Bottom-Line Results | Case Study | www.netway.eu

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Case study ing direct

  1. 1. ® Simplifying interfaces. TM except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 1 vendredi 8 octobre 2010
  2. 2. ING Direct Case Optimization of the online subscription form – Netway april 2010 vendredi 8 octobre 2010
  3. 3. ING Direct France : a success story Created in 2001, ING Direct is the 1rst online bank in France with now 800 000 clients vendredi 8 octobre 2010
  4. 4. ING Direct France : a low cost banking model With strong values : We are Challengers , We are accessible, We are relentlessly optimistic, We are passionate executors vendredi 8 octobre 2010
  5. 5. A non efficient online subscription form … • Step 1 : saisie coordonnées • Step 2 : confirmation coordonnées • Step 3 : choix d’investissement • Step 4 : validation conditions générales • Step 5 : confirmation finale We call Netway to optimize the subscription form vendredi 8 octobre 2010
  6. 6. Has led us to contract Netway Understanding   user  behaviour Who  is  target  audience What’s  the  user  mo5va5on Flow  analysis Behavioural   recommenda5ons vendredi 8 octobre 2010
  7. 7. The new online subscription form has been launched in april 2010… Before After vendredi 8 octobre 2010
  8. 8. … with positive results. + 60% Conversion rates vendredi 8 octobre 2010
  9. 9. ® Do you want the same results ? Contact us Marc Van Rymenant Alain Dewispelaere CEO & Founder Sales Director +352 621 31 22 07 +352 621 31 22 04 marc@netway.eu alain@netway.eu except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 9 vendredi 8 octobre 2010
  10. 10. 0000-XXXX Creative Commons Attribution 3.0 Licence ® You are free ... to copy, distribute, display, and perform the work ... under the following conditions Attribution.. You must give the original author credit. € Non commercial.. You may not use this work for commercial purposes. No Derivative Works.. You may not alter, transform, or build upon this work. • For any reuse or distribution, you must make clear to others the licence terms of this work. • Any of these conditions can be waived if you get permission from the copyright holder. • Nothing in this license impairs or restricts the author's moral rights. except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 10 vendredi 8 octobre 2010
  11. 11. Having the right elements is not enough … ® Simplifying interfaces. TM except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License vendredi 8 octobre 2010
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