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Paula bray presentation

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  • 1. Social Media: I know I should be doing it but....... Paula Bray Manager, Visual & Digitisation services Twitter @paulabrayby Dan_H
  • 2. Digital, social & emerging technologies
  • 3. make a lot of stuff
  • 4. multi + for social mediaby angelsk
  • 5. need to be relevant continue to engage new audiencesMuseums are experiencing change in the fast pace of changing technologies
  • 6. how do we provide deeper engagement?so how do we use social media? what is the right platform?
  • 7. platforms we use
  • 8. platforms we use
  • 9. 5 available findable it is where I am and where I look online/web onsite/galleries and offsite/community meaningful I can understand itusable/shareable I can pass it on and share responsive to my interests, moods, location by Seb Chan fresh+new(er)
  • 10. How do we apply these?
  • 11. How do we apply these?Know your audience
  • 12. Some rights reserved by umpcportal.com
  • 13. photography by Fanboy30what experience does our audience want?
  • 14. not ‘US’ or ‘THEM’bitzi took his umbrella and left ✈
  • 15. aim to go deepJean-Francois Lanzarone
  • 16. our audience seeks personal connectionsby tapioliller no shouting
  • 17. starting conversations is crucialMarinco Kojdanovski
  • 18. these shouldn’t be one wayby eternaltedium
  • 19. don’t be slow to respond ʻsnailʼ by Lastaii
  • 20. risks need to be takenPhotography by Jean-Francois Lanzarone
  • 21. if projects fail + evaluate = learn by Cornell University Library No known copyright restrictions
  • 22. Be an ʻopenʼ Museum– open to rich engagement, to new conversations by ilmungo
  • 23. new ways to engage with audiencesthat may challenge, involveʻexperimentationʼ by wader
  • 24. dissolve‘boundaries’ betweenexhibitions, programs, publications and web by Rev. Xanatos Satanicos Bombasticos (ClintJCL)
  • 25. Enable new interactions with visitors within our‘spaces and online’
  • 26. Increase the level of collection informationaccessible through‘open access’
  • 27. 2007 wanted to share our photographic content to a broader audience
  • 28. 2007 wanted to share our photographic content to a broader audience
  • 29. Flickr screen grab
  • 30. LikeText
  • 31. co-create
  • 32. Really significant initiative for photography collections
  • 33. 200 images from Tyrrell collection
  • 34. high value sydney centric sold copies rarely exhibited no major publicationnot known for photographic content no measures ?
  • 35. to....make these collections even richer. Flickr screen grab
  • 36. &get to know our community.... Flickr screen grab
  • 37. in the first 4 weeks 40,000 views 230 contacts 2500 + tags pull back to our website
  • 38. 3 millionFlickr screen grab over views
  • 39. views are extremely high 4 fold compared to our website
  • 40. it’s NOT just about the viewspracticalowl
  • 41. participation is keyby moirabot
  • 42. citizen curators
  • 43. innovation tagging comments citizen curators location ‘then and now’identification remix
  • 44. our audience wants to engage
  • 45. our audience wants to engage with us and with our content
  • 46. Flickr screen grab Flickr screen grab citizen location identification ?
  • 47. geo-location
  • 48. innovation using our contentPaul Hagon incredible
  • 49. examples or reuse‘then and now’ photography
  • 50. AR mobiletechnology
  • 51. experiment our images + community comments
  • 52. expected 500 entries in 8 weeks
  • 53. over 2000 expected 500 entries in 8 weeks
  • 54. 12 Flickr photographers came to opening
  • 55. co-creation
  • 56. their 80s toostart conversations meet the audience participation place to share stories
  • 57. we shared back to audience
  • 58. Revitalisation
  • 59. Revitalisation 13,643 views on Flickr set
  • 60. Common Ground 2009global flickr meet-up
  • 61. Community curated slideshow
  • 62. projected onto each institution
  • 63. a chance to get to KNOW and say to the communityvernhart
  • 64. dedicated Flickr fans turned up
  • 65. several locations around the world
  • 66. Community presentations
  • 67. comments on blogs
  • 68. we ate the collection
  • 69. face to face we ate the collection
  • 70. 12 million users
  • 71. mobile + social is changing in-gallery experiences
  • 72. Visitor Cycle revisitation pre during post web in gallery/handheld out/mobile/web didactic highly social highly social controlled visitor-led visitor-led 10% 1% by Seb Chan fresh+new(er)
  • 73. QR codes
  • 74. QR code links to YouTube
  • 75. heat map evaluation
  • 76. Social media by Seb Chan fresh+new(er)
  • 77. findableSocial media by Seb Chan fresh+new(er)
  • 78. findable meaningfulSocial media by Seb Chan fresh+new(er)
  • 79. findable meaningfulSocial media responsive by Seb Chan fresh+new(er)
  • 80. findable meaningfulSocial mediausable/shareable responsive by Seb Chan fresh+new(er)
  • 81. findable available meaningfulSocial mediausable/shareable responsive by Seb Chan fresh+new(er)
  • 82. thank you Powerhouse Museum photographers all Flickr members using Creative Commons licensespaula braymanager, visual & digitisation servicespaulab@phm.gov.autwitter @paulabraywww.powerhousemuseum.com/imageserices