Comms toolslpw

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Amy talks about communications tools.

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Comms toolslpw

  1. 1. Tools and Strategies for Communications – NGO Track<br />
  2. 2. Be Human<br />Technologies are social because people use them and people are social. <br />Examples: Sign messages, use a real photo, share personal stories.<br />Questions:<br /><ul><li> How are you being a person online now?
  3. 3. Where do you have organizational profiles that could be updated?
  4. 4. How are you recognizing community members as individuals and not just your audience?</li></ul>www.techsoup-romania.org/lpw<br />
  5. 5. Tools for Listening<br />www.techsoup-romania.org/lpw<br />
  6. 6. Tools for Listening<br />Why is listening important?<br /><ul><li>What are people saying already?
  7. 7. Is your work relevant?
  8. 8. Are your services relevant?
  9. 9. What information is needed?</li></ul>www.techsoup-romania.org/lpw<br />
  10. 10. Tools for Listening<br />What does listening mean?<br /><ul><li>Subscribing
  11. 11. Searching
  12. 12. Monitoring</li></ul>What doesn’t listening mean?<br /><ul><li>It is not easy
  13. 13. It is not free</li></ul>www.techsoup-romania.org/lpw<br />
  14. 14. Tools for Listening<br />How do organizations benefit from listening?<br /><ul><li>Listening lets you respond rapidly
  15. 15. Respond to comments and mentions
  16. 16. Know who's with you and against
  17. 17. Work with them to build relationships
  18. 18. Research your resonance
  19. 19. Test which messages propagate
  20. 20. Gain strategic advantage
  21. 21. Monitor “all sides”, shape messaging</li></ul>www.techsoup-romania.org/lpw<br />
  22. 22. Tools for Listening<br />www.techsoup-romania.org/lpw<br />
  23. 23. Tools for Listening<br />www.techsoup-romania.org/lpw<br />
  24. 24. Tools for Listening<br />www.techsoup-romania.org/lpw<br />
  25. 25. Tools for Listening<br />www.techsoup-romania.org/lpw<br />
  26. 26. Tools for Listening<br />www.techsoup-romania.org/lpw<br />
  27. 27. Tools for Listening<br />Other tools:<br /><ul><li>Nutshell Mail
  28. 28. Tweetscan
  29. 29. Social Mention
  30. 30. Radian6
  31. 31. Biz 360</li></ul>www.techsoup-romania.org/lpw<br />
  32. 32. Tools for Communicating<br />www.techsoup-romania.org/lpw<br />
  33. 33. Tools for Communicating<br />Email tools:<br /><ul><li>Convio
  34. 34. Constant Contact
  35. 35. Etc etc etc…</li></ul>Why email?<br /><ul><li>Consistent contact
  36. 36. Personal
  37. 37. More successful with the help of CRMs</li></ul>www.techsoup-romania.org/lpw<br />
  38. 38. Tools for Communicating<br />Blog tools:<br /><ul><li>Wordpress.com or .org
  39. 39. Blogger
  40. 40. Typepad
  41. 41. Webplatform/CMSs</li></ul>Why blog?<br /><ul><li>Public & personal at the same time
  42. 42. Can be done from anyone, anywhere
  43. 43. Shows multiple perspectives of an organization or campaign</li></ul>www.techsoup-romania.org/lpw<br />
  44. 44. Tools for Communicating<br />Storytelling tools:<br /><ul><li>Youtube
  45. 45. Vimeo
  46. 46. Flickr
  47. 47. Blogs</li></ul>Why use storytelling?<br /><ul><li>Can showcase volunteers, donors, staff, or those receiving services
  48. 48. Uses authentic voices of your work
  49. 49. Can make appeals or “asks” without being forceful</li></ul>www.techsoup-romania.org/lpw<br />
  50. 50. Tools for Communicating<br />www.techsoup-romania.org/lpw<br />
  51. 51. Tools for Communicating<br />www.techsoup-romania.org/lpw<br />
  52. 52. Resources <br /> The book is free to download or read online (or a small price to buy print-on-demand. It includes “how to” instructions, definitions, and case studies. There is also an online community you can join to connect with others working to implement social technologies in social action campaigns and programs. Visit:<br /> http://socialbysocial.com<br />www.techsoup-romania.org/lpw<br />

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