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1.3 speaking your idea, messaging, communications and branding
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1.3 speaking your idea, messaging, communications and branding

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Transcript

  • 1. Messaging, Communicationsand Branding
  • 2. Messaging: What do people need to hear?
    A couple perspectives…
    www.techsoup-romania.org/lpw
  • 3. The toughest critics…
    What would we need to hear?
    www.techsoup-romania.org/lpw
  • 4. Themes?
    www.techsoup-romania.org/lpw
  • 5. General rules
    Pretty simple: what do people need to hear?
    And in what ‘language’?
    www.techsoup-romania.org/lpw
  • 6. What communications tools are working now?
    What tools are you using to share our message?
    Are they effective? (how are you measuring efficacy?)
    Are they the right tools?
    www.techsoup-romania.org/lpw
  • 7. Communicating your idea
    Branding worksheet
    www.techsoup-romania.org/lpw