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Netquest Panel Presentation 2010



Netquest Online Panels are the first regional panels recruited by invitation only in Iberia (Spain, Portugal) and Latin America (17 countries)....

Netquest Online Panels are the first regional panels recruited by invitation only in Iberia (Spain, Portugal) and Latin America (17 countries).

"We are totally commited to providing scientific and representative online samples in LatAm & Iberia, developing high quality panels for market researchers worldwide". Germán Loewe - Netquest CEO



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Netquest Panel Presentation 2010 Netquest Panel Presentation 2010 Presentation Transcript

  • netquest Advanced Online Panels LatAm & Iberia 1 Advanced Online Panels www.solucionesnetquest.com
  • About Netquest Offices Spain Independent fieldwork provider with local Portugal panel operations in Spain, México and Brazil Mexico and 10 years of experience. Brazil Argentina 55 Employees Online Panels recruited “by invitation only” and managed locally by country experts in Latinamerica and Iberia. Last update: oct 2010 Propietary technology for survey software and panel management. A team of highly skilled survey scripters handling complex survey designs. Programación Informes online 2 Advanced Online Panels www.solucionesnetquest.com
  • Our mission and values LATAM & IBERIA We are specialists in the Latinamerica and Iberia regions with proprietary panels, with expertise providing sample for international global companies. QUALITY High quality in sample delivery is our main objective. With our “by-invitation-only” recruitment process, we avoid professional panelists and minimize the bias of online sampling. At the same time, we are totally committed to providing scientific and representative online samples. INDEPENDENT We work for the main research agencies in LATAM and IBERIA as a “fieldwork only” provider. We do not provide full-service research to end clients. 3 Advanced Online Panels www.solucionesnetquest.com
  • Netquest is not… ≠ We are not a MARKET RESEARCH COMPANY ≠ We are not a EMAILING COMPANY / ONLINE AGENCY / ONLINE COMUNITY Project design Market researcher • Survey scripting (own tech.) ONLINE • Data Hosting • Incentives FIELDWORK • Online reports DATA ANALYSIS Market researcher 4 Advanced Online Panels www.solucionesnetquest.com
  • Our decissions for quality in our Panels  Recruitment is the key to quality  “By-invitation-only” How it works Actively Recruited (“by invitation only”) members, pre- 1 Websites with registered users: we close Agreements with a wide range of website types in order to reach highly representative identified from validated databases avoiding Spam. segments of the population. Some examples:  40% to 65% response rate in every project  Highly profiled panelists: more than 200 variables p.p.  Multisource Recruitment: 200+ websites  Strict Quality Measures to avoid professional respondents  Survey incentivated with gifts (no sweepstakes) 2 Candidates are selected: Netquest chooses the profiles that  No Monetary Incentive better represent the spanish population and invites them to participate in a survey related to the interests of the portal where they are registered (to minimize self-selection and professional panelists) 3 E-survey regarding specific interests is conducted: Netquest Panel Plattform Candidates receive a personal and unique invitation to participate in the survey, and no incentive is previously announced (again to minimize self-selection) . We do not use monetary incentive to avoid undesirable bias and panelist profesionalization. Panelists receive points and exchange them in our panel plattform for very valuable presents. Every survey and filtered out is 4 Would you like to become a member? rewarded with points. At the end of the survey, respondents are offered one possibility of becoming members of Netquest. At this point, we incentive registration in order to maximize convertion rates. 5 Advanced Online Panels www.solucionesnetquest.com
  • Panels in LatAm & IBERIA  Local Panel Operations  Speciallist sub-panels Design, Recruitment and Incentivation are managed locally. Filtered-out and Quota-Full panellists are invited to answer This yields high quality samples, fast completion times and lower additional questions on diferent information modules: costs. Own Panels in: Basic Profile Telecommunications Healthcare Household Videogamers Retail Finance/ Beverages/ Media/ Technology Banking tobacco Automobile – Work – B2B Travel Motorbikes Spain Portugal México Brazil: Continuous Profiling Healthcare Panels N=120.000 N=13.000 N=50.000 N=45.000 R.R.=40% R.R=65% R.R=55% R.R=65% Filter-outs / Quotafulls Other Panels in development: PROFILING 3.000 Physicians in Spain 40+ specialities Last update: oct 2010 12.000 Patients in Spain 31+ illnesses 6 Advanced Online Panels www.solucionesnetquest.com
  • Key strategies that guarantee our quality 1 - Controlled Recruitment 3 – Local Management Active recruitment (“by invitation only”). Allows to • We invest in completely functional and directed recruitment of desired targets, pre-identified autonomous offices in every significant market from validated databases. where we conduct business. • This assures that the panel is built, maintained  40% to 65% response rate and incentivized by local people and in perfect  Longer permanence in the panel = more profiling variables fit with local reality and needs. identified • The result is not just being close to our client,  Multisource recruitment: Phone-to-Web, Online, Postal but being also close to our panelist. This builds  Strict quality measures to avoid professional respondents trust that transform into quicker and more sincere responses. 2 - No Monetary Incentive We do not use monetary incentives to avoid bias and panelist professionalization. Panelists receive points, redeemable in our proprietary platform for valuable presents. Every survey pays points, even when filtered out. 7 Advanced Online Panels www.solucionesnetquest.com
  • What makes us different 8 Advanced Online Panels www.solucionesnetquest.com
  • By invitation only What makes us different • No duplicated panellists • Less Fraud/professionals www.nicequest.com OPEN PANEL CLOSED PANEL *Estimated data for a passive recruited panel by True Sample 9 Advanced Online Panels www.solucionesnetquest.com
  • Multisource recruitment What makes us different • Heterogeneus profiles = more representativeness • Higher conversion rates = profile diversity INTERNE T 35% conv.rate Multiple sources Banner recruitment: 0,01‰ 10 Advanced Online Panels www.solucionesnetquest.com
  • Local panel operations What makes us different  Local recruitment sources (Ex.: solohijos.com) • Different/local targets = more representativity • Better knowledge of local sources  Local panel support • Panel members trust their participation = better data quality • Local incentives = competitive prices  Local panel operations • Close to our clients Offices in: • Competitive prices • Madrid • Barcelona • México DF • Sao Paulo • Buenos Aires (coming soon) 11 Advanced Online Panels www.solucionesnetquest.com
  • Capacity: Continuous profiling What makes us different Panel information More panel diversity modules 12 Advanced Online Panels www.solucionesnetquest.com
  • Propietary technology What makes us different In house developed software for: • Recruitment • Panel management • Incentives • Survey Scripting •Faster scripting times •Multimedia items •Advanced surveys •Sample and quota controls •Competitive prices 13 Advanced Online Panels www.solucionesnetquest.com
  • Own panel plattform What makes us different A nice experience for our panel members In order to maximize panellist willingness to participate in online surveys and create a new experience in online research, Netquest has created its own panel plattform – PPI. PPI is an online platform where Netquest Panel Managers create, manage, incentive and encourage panellist participation. “The reason why we decided to create our own panel plattform was strategical: we just wanted to be not only the leaders in active recruitment but also in retention and loyalty. In four years creating panels we have experienced that a nice survey experience Germán Loewe linked to a fair incentive system leads to General Manager mantained 40% to 60% response rates in all panel segments”. www.nicequest.com 14 Advanced Online Panels www.solucionesnetquest.com
  • Direct incentives What makes us different • Higher response rates • Higher response quality VS 15 Advanced Online Panels www.solucionesnetquest.com
  • Our healthcare panels Physicians Total Sample: over 4,000 Spanish physicians Distribution: 70% specialists / 30% primary care Recruitment Methods: • Phone to web: After a first phone call, doctors receive an email with a personal invitation. • Online specialist portals: allows Netquest to send personal invitations to potential participants. Uniqueness Controls: • Postal: Doctors receive a present at home after they subscribe online to the panel. • Telephone: Netquest calls every doctor personally to double-check their personal information. • College Number: Every active physician as a personal ID College Number. Veracity of this number is controlled. Patients & Nurses Total Sample: over 12.000 patients (31 illnesses registered) / 400 Professional Nurses Recruitment Methods: • Screening from Netquest Consumer Panel: Invited to participate in health projects from our consumer panel in Spain • Web Portals: agreements with specific sites to invite targeted profiles Privacy and Data Quality: • Comply with the highest security level of the data protection agency in Spain (LOPD) • Anonymity in online healthcare research is the key factor to higher response rates (>55%) and low drop outs (< 2%) • No monetary incentive to avoid undesirable bias and panelist professionalization. Valuable gifts instead. 16 Advanced Online Panels www.solucionesnetquest.com
  • Advanced panel capabilities 1 4 Complex Survey Scripting Top-ups and Multipanel  Highly skilled scripting team Collaborations  Automatic Redirect System  Advanced Multimedia Items  Filter outs and quota full  Propietary technology and controls hardware  Fieldwork time below 2 days  Sample guaranteed 2 5 Difficult targets Multicountry Projects  Mothers + babys  One Project Manager – Multiple  Patients / Doctors countries  A/B Segments  All LATAM countries covered  Low incidence targets  Local expertise  No “best efforts” projects quoted 3 6 Efficient Representativeness Strict anti-fraud rules  Average of 2 surveys per month  All segments represented  Consistency checks per panelist  Hard/Soft quotas  Time consistency  Quota Optimization Algorithm  Sociodemographic data consistency checks  Low incidence profiles  IP + email domain check  Regular contact with panelists  Basic information frequently updated 17 Advanced Online Panels www.solucionesnetquest.com
  • Deep profiling Sociodemographics Continuous profiling actions are carried out to identify, the Date of birth Gender common (and not so common) variables required by the Personal Post Address researcher. So we’ll already have the target in our panel, State / Habitat before he even requests it. Post Code Level of education Marital Status Size of household Number and age of children Responsibility for decisions at home Household income (monthly) Social Class (constructed – AMAI): Number of computers Education level Heating system Number of rooms Number of Cars Household Employment Other Profiling Categories Pop. of city lived in Employment status •Technology Metropolitan Area Profession / Industry •Health (habits, pathologies) Car ownership Company Role •Leisure Mobile and landline phone user •Automotive Individual monthly net income Pet ownership •Internet Demographics Decision making authority Gaming profile •Financial Shopping profile (consumer goods) Nr. of employees •Travel 18 Advanced Online Panels www.solucionesnetquest.com
  • Last update: oct 2010 Spain Country Profile Panel Profile • Population = 46,000,000 Est. • Response Rate: 50% Population Online = 27 Million Internet Users • Recruitment: Active, by invitation only • Internet Penetration Rate = 66.8% http://www.nicequest.com • NETQUEST ACTIVE PANEL MEMBERS = 120,000 Socioeconomic Gender Age 19 Advanced Online Panels www.solucionesnetquest.com
  • Last update: oct 2010 Portugal Country Profile Panel Profile • Population = 10,676,000 Est. • Response Rate: 65% Population Online = 4.3 Million Internet Users • Recruitment: Active, by invitation only • Internet Penetration Rate = 39.8% http://www.nicequest.com • NETQUEST ACTIVE PANEL MEMBERS = 13.000 Socioeconomic Gender Age 20 Advanced Online Panels www.solucionesnetquest.com
  • Last update: oct 2010 Mexico Country Profile Panel Profile • Population = 100,000,000 • Response Rate: 55% • Est. Population Online = 30.6 Million Internet Users • Recruitment: Active, by invitation only • Internet Penetration Rate = 32.5% http://www.nicequest.com • NETQUEST ACTIVE PANEL MEMBERS = 50.000 Socioeconomic Gender Age 21 Advanced Online Panels www.solucionesnetquest.com
  • Last update: oct 2010 Brazil Country Profile Panel Profile • Population = 200,000,000 • Response Rate: 60% • Est. Population Online = 72 Million Internet Users • Recruitment: Active, by invitation only • Internet Penetration Rate = 36.2% http://www.nicequest.com • NETQUEST ACTIVE PANEL MEMBERS = 45.000 Socioeconomic Gender Age 22 Advanced Online Panels www.solucionesnetquest.com
  • Rest of Latin America Last update: oct 2010 23 Advanced Online Panels www.solucionesnetquest.com
  • Clients 24 Advanced Online Panels www.solucionesnetquest.com
  • Contact Joaquim Bretcha International Business Dev. Director Office: +34 93 205 00 63 E-mail: jbretcha@netquest.es Web: www.solucionesnetquest.com Quotations: quoations.int@netquest.es Jordi Girona, 29 Barcelona 08034 Spain Netquest Barcelona Headquarters 25 Advanced Online Panels www.solucionesnetquest.com