About Netquest (in english)


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About Netquest: Leading spanish fieldwork provider for online market research: online panels, opinion communities in Spain, Portugal and Latin America.

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About Netquest (in english)

  1. 1. Raúl Páramo Sales Manager Germán Loewe CEO Online Fieldwork Services in Spain Netquest
  2. 2. Who we are <ul><li>First Spanish survey software provider since 2001 </li></ul><ul><li>Propietary software and technology </li></ul><ul><li>Advanced Panel Management Plattform (PPI) </li></ul>+ <ul><li>Provider of major MR Agencies </li></ul><ul><li>Customized fieldwork Services </li></ul><ul><li>Offices in Madrid, Barcelona and Mexico DF </li></ul><ul><li>High quality panel standards </li></ul>+ <ul><li>Actively recruited panelists (“by invitation only”) </li></ul><ul><li>Strict rules to keep quality of the results provided </li></ul>PIONEER IN ONLINE FIELDWORK SERVICES IN SPAIN ADVANCED PROPIETARY TECHNOLOGY FIRST ACTIVE RECRUITED ONLINE PANEL 1 2 3
  3. 3. Netquest : Facts and Figures Offices in: Barcelona Edificio Nexus II C / Jordi Girona, 29 3ª Planta< 08034 Barcelona Tel: 93 205 00 63 Madrid C/ Barquillo, 11 5ª Planta - Dcha. 28004 Madrid Tel: 91 523 52 03 Mexico DF Av. Insurgentes Sur, 600-402 Col del Valle 03100 Tel: +52.55.5687.3198
  4. 4. 1.Netquest Technology Netquest Survey Software Netquest Panel Management Plattform Multimedia Survey Design by Netquest Panelist website
  5. 5. 1.Technology Netquest Survey Manager <ul><li>Team of 10 engineers developing Survey manager </li></ul><ul><li>High capacity for large projects </li></ul><ul><li>Advanced security measures </li></ul><ul><li>Customized survey design (filters, rotations, advanced scripting, multimedia) </li></ul><ul><li>Sample draw: integration with panel tool </li></ul><ul><li>Multi-language surveys </li></ul><ul><li>One day software training </li></ul><ul><li>Telephone and email support </li></ul><ul><li>Scripting on demand </li></ul><ul><li>INFRASTRUCTURE </li></ul><ul><li>SOFTWARE AS A SERVICE (SAAS) </li></ul><ul><li>APPLICATION </li></ul>High performance servers in Datacenters in Barcelona and San Diego (US) Designed for non-professional programmers, with a easy to use web-based interface Survey Manager is not a do-it-yourself software. Technical and methodological support is always provided.
  6. 6. 2.Panel Netquest Active Recruitment Websites with registered users Agreements with a wide range of website types. 1 Candidates are selected Netquest chooses the profiles that better represent the spanish population and invites them to participate in a survey related to the interests of the portal where they are registered (to minimize self-selection and professional panelists) 2 e-survey regarding specific interests is conducted Candidates receive a personal and unique invitation to participate in the survey, and no incentive is previously announced (again to minimize self-selection) . 3 Would you like to become a member? At the end of the survey, respondents are offered one possibility of becoming members of Netquest. At this point, we incentive registration in order to maximize convertion rates. 4
  7. 7. More than 50.000 active recruited panelists (“By invitation only”) Monthly growth: 5% 50% answer rate (5 days of fieldwork) Low-quality questionnaires not delivered per project: 0,05% 2.Panel Netquest Rates and statistics 60% open ended questions answered per survey Only 2% abandon rate (panelists who cancel the survey)
  8. 8. 4. Panel quality <ul><li>Intra-study consitency check: Netquest can introduce special questions inside the survey to check consistency, in order to filter those who give contradictory answers. This inconsistent response rate is about 2%, according to Netquest estimates. Netquest removes panelists that provide inconsistent information. </li></ul><ul><li>Inter-study consistency check: Netquest can detect panelists who provide contradictory information. </li></ul><ul><li>Duration check: As respondent’s actions and response durations are recorded, Netquest can detect and remove panelists who usually answer questionaires too fast, indicating no true participation. </li></ul><ul><li>Response rate: In order to guarantee high response rate (and avoid self-selection effects) Netquest removes panelists who have not answered 5 consecutive invitations. </li></ul><ul><li>Telephone checking: Netquest periodically calls a random sample of panelists that have taken part in recent studies, so w e can verify that the person is the intended one. </li></ul><ul><li>the guarantee of veracity and unicity </li></ul><ul><li>Netquest guarantees that completed interviews are not duplicated: </li></ul><ul><li>Panelists can only become members once: only if they receive an invitation is it possible to register. </li></ul><ul><li>We send identified invitations to complete surveys, so panelists can only participate once. </li></ul><ul><li>We know the address of our panelists, otherwise we could not send them incentives. </li></ul><ul><li>Additional checks: </li></ul>
  9. 9. Some of our clients – Market research
  10. 10. Thank you! Contact: Raúl Páramo Sales Manager NETQUEST Jordi Girona 29 08034   Barcelona Tel: (+34) 93 2800750 Email: [email_address] www.solucionesnetquest.com/en