How NetProspex is changing B2B lead generation

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How NetProspex is changing B2B lead generation. August 2011. Email hello@netprospex.com with any questions.

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  • No way to get there on your own
  • Brute force methods to just have big numbersScrapingCompiling via subscriptions, sign-upsSurveysmodeling
  • 1 million phone calls a monthPhone tells us you can reach them at this numberEmail tells us they can be reached at this emailSocial tells us this person still works at this company
  • Here’s what we got back from our customer about their experience with email, for example. We’re hearing that we are substantially more accurate.
  • All possible channels – including email address, direct dial phone number, company website, company address, and social media profiles.
  • For example, we have 68 separate functions where much of the competition has only a handfulHR person is benefits or training?
  • Marketer’s tools. Suppression. Search by URLRadius: 5, 30, 50 mi
  • Centralize all tools into one dashboard – access to all tools. My folders (all lists downloadable) Saved searches (re-use) Recent searches (to revisit) coming soon: alerted when there are new contacts in criteria [ My folders / Saved Searches / Recent Searches ]
  • LAUNCH POLL AFTER THIS SLIDE: KATIE
  • Marketing Automation use-case: you get a lead from a person at a company, you only know a little bit, we tell you more about them plus others at that company. Lead ScoringFirst, last,email. ++++ NPX adds Title, Company, Company information revenue range, person’s social media profiles. == Lead Scoring.
  • KM WILL DO. Animate data fillComing soon: Instant match & append
  • What was in the Spring release? What will be in the Summer release?NetAppend future includes registration enhancementAlso includes fast-turnaroundClone my customers – even big companies don’t know how to do this
  • What was in the Spring release? What will be in the Summer release?NetAppend future includes registration enhancementAlso includes fast-turnaroundClone my customers – even big companies don’t know how to do this
  • What was in the Spring release? What will be in the Summer release?NetAppend future includes registration enhancementAlso includes fast-turnaroundClone my customers – even big companies don’t know how to do this
  • What was in the Spring release? What will be in the Summer release?NetAppend future includes registration enhancementAlso includes fast-turnaroundClone my customers – even big companies don’t know how to do this
  • What was in the Spring release? What will be in the Summer release?NetAppend future includes registration enhancementAlso includes fast-turnaroundClone my customers – even big companies don’t know how to do this
  • What was in the Spring release? What will be in the Summer release?NetAppend future includes registration enhancementAlso includes fast-turnaroundClone my customers – even big companies don’t know how to do this
  • What was in the Spring release? What will be in the Summer release?NetAppend future includes registration enhancementAlso includes fast-turnaroundClone my customers – even big companies don’t know how to do this
  • What was in the Spring release? What will be in the Summer release?NetAppend future includes registration enhancementAlso includes fast-turnaroundClone my customers – even big companies don’t know how to do this
  • What was in the Spring release? What will be in the Summer release?NetAppend future includes registration enhancementAlso includes fast-turnaroundClone my customers – even big companies don’t know how to do this
  • What was in the Spring release? What will be in the Summer release?NetAppend future includes registration enhancementAlso includes fast-turnaroundClone my customers – even big companies don’t know how to do this
  • How NetProspex is changing B2B lead generation

    1. 1. THE REVOLUTION<br />How NetProspex is changing B2B lead generation<br />AUGUST 19, 2011<br />
    2. 2. Ask questions! Anytime.<br />Contact us:888-826-4877hello@NetProspex.comTwitter @NetProspex<br />A full recording will be sent after the webinar.<br />Housekeeping<br />
    3. 3. Katie Martell - moderator<br />Director of Buzz<br />@KatieMartell<br />kmartell@netprospex.com<br />Intro’s<br />Bruce McCarthy - presenter<br />VP Product<br />@D8A_driven<br />bmccarthy@netprospex.com<br />
    4. 4. What would be the perfect source for B2B prospecting data?<br />A thought experiment<br />Submit your answers in the “questions” box on screen.<br />
    5. 5. <ul><li>Complete</li></li></ul><li>Constant Database Growth<br />Hundreds of thousands of business contacts are added each month.<br />
    6. 6. Crowd-sourcing<br />
    7. 7. <ul><li>Complete
    8. 8. Accurate</li></li></ul><li>CleneStepTM 2.0 3 dimensional verification<br />Automatic cleaning<br /><ul><li>Remove incomplete
    9. 9. Remove personal email (Hotmail, AOL)
    10. 10. Remove generic addresses (sales@)
    11. 11. Remove duplicates
    12. 12. Verify postal
    13. 13. Categorize</li></ul>New 3-D Verification<br />Live Phone ValidationVerifies that the contact is available at the number provided<br />Email VerificationEnsures the email address is deliverable<br />Social VerifyTMConfirms current company affiliation with social profiles<br />100% Accuracy Guarantee<br />
    14. 14. I recommend NetProspex for a believable deliverability of 90%, where Jigsaw comes in at 65%.<br /><ul><li>Ian Goldsmid, Marketing Strategist</li></li></ul><li><ul><li>Complete
    15. 15. Accurate
    16. 16. All channels</li></li></ul><li>All possible channels<br />
    17. 17. <ul><li>Complete
    18. 18. Accurate
    19. 19. All channels
    20. 20. Targeted
    21. 21. Powerful</li></li></ul><li>Granular, intelligent targeting criteria<br />Search from:<br /><ul><li>68 job functions
    22. 22. Job title keywords
    23. 23. Job level
    24. 24. 300+ industries
    25. 25. Public/private
    26. 26. City + State
    27. 27. Zip code
    28. 28. Metro region
    29. 29. Company URL
    30. 30. Name
    31. 31. Employee range *
    32. 32. Revenue range *
    33. 33. SIC code *
    34. 34. Technology
    35. 35. Salesforce
    36. 36. Netsuite
    37. 37. Oracle</li></ul>Target by need:<br />*New in Spring 2011<br />
    38. 38. We utilize the function keyword search, as it gets us closer to the right roles within the right departments.<br /><ul><li>Rick Shimko, Industry Campaign Specialist, Hyland Software</li></li></ul><li>Search by company URL<br />Only find net-new contacts(upload suppression file once)<br />Marketers list-building tools<br />NEW: Search by specific radius around city <br />NEW: Search by list of SIC codes<br />NEW: Search by revenue range and employee count<br />NEW: Robust shopping cart to combine multiple searches<br />NEW: Smart folders (download all records or net new)<br />
    39. 39. NetProspex is alist-building behemoth.<br /><ul><li>Michael Damphousse, Green Leads</li></li></ul><li>
    40. 40.
    41. 41. NetProspex’s intuitive interface offers the ability to select contacts that matter to me and delivers great value<br /><ul><li>Susan Simms, Marketing Manager, Rolta</li></li></ul><li><ul><li>Complete
    42. 42. Accurate
    43. 43. All channels
    44. 44. Targeted
    45. 45. Powerful
    46. 46. Accessible</li></li></ul><li><ul><li>Complete
    47. 47. Accurate
    48. 48. All channels
    49. 49. Targeted
    50. 50. Powerful
    51. 51. Accessible
    52. 52. Where I need it</li></li></ul><li>Registration <br />JoeSmithjsmith@acme.com<br />First Name: Joe Last Name: Smith<br />Email: jsmith@acme.com<br />Title: Director of IT<br />Phone: 781-290-5712<br />Company: Acme Co.<br />Industry: Widgets<br />Revenue: $25M – $100M<br />Employees: 100 - 500<br />Social Profiles:<br />
    53. 53. <ul><li>Complete
    54. 54. Accurate
    55. 55. All channels
    56. 56. Targeted
    57. 57. Powerful
    58. 58. Accessible
    59. 59. Where I need it
    60. 60. Complete
    61. 61. Accurate
    62. 62. All channels
    63. 63. Targeted
    64. 64. Powerful
    65. 65. Accessible
    66. 66. Where I need it
    67. 67. Humans</li></li></ul><li>A human to talk to<br />Even when Jeff was about to board a plane with his family, he made sure my data request was handled quickly.<br />- Katie Burton, Senior Associate, The Business Journals<br />Get us on the phoneguarantee.<br />Jeff, Enterprise Account Executive<br />Matt, Client Services Representative<br />
    68. 68. <ul><li>Complete
    69. 69. Accurate
    70. 70. All channels
    71. 71. Targeted
    72. 72. Powerful
    73. 73. Accessible
    74. 74. Where I need it
    75. 75. Complete
    76. 76. Accurate
    77. 77. All channels
    78. 78. Targeted
    79. 79. Powerful
    80. 80. Accessible
    81. 81. Where I need it
    82. 82. Humans
    83. 83. In-house</li></li></ul><li>Make my data better.<br /><ul><li>Fill missing fields with verified information
    84. 84. Fix incorrect fields
    85. 85. Identify dead records</li></li></ul><li><ul><li>Complete
    86. 86. Accurate
    87. 87. All channels
    88. 88. Targeted
    89. 89. Powerful
    90. 90. Accessible
    91. 91. Where I need it
    92. 92. Humans
    93. 93. In-house
    94. 94. Innovative</li></li></ul><li>Clone my best customers<br />Hi, I’m your best customer.<br />Joe Smith<br />Director of IT<br />Acme Widgets<br />
    95. 95.
    96. 96.
    97. 97.
    98. 98.
    99. 99.
    100. 100.
    101. 101.
    102. 102.
    103. 103.
    104. 104.
    105. 105. "We're talking about the kind of magic that happens when you watch science fiction turn into reality right in front of you. A BlackBerry is a great piece of science; an iPhone is magic in the palm of your hand." - Automobile<br />Fisker Karma<br />
    106. 106. “It just works”<br />
    107. 107. Data at work.<br />
    108. 108. Katie Martell - moderator<br />Director of Buzz<br />@KatieMartell<br />kmartell@netprospex.com<br />Q&A<br />Bruce McCarthy - presenter<br />VP Product<br />@D8A_driven<br />bmccarthy@netprospex.com<br />

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