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How NetProspex is changing B2B lead generation
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How NetProspex is changing B2B lead generation

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How NetProspex is changing B2B lead generation. August 2011. Email hello@netprospex.com with any questions.

How NetProspex is changing B2B lead generation. August 2011. Email hello@netprospex.com with any questions.

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  • No way to get there on your own
  • Brute force methods to just have big numbersScrapingCompiling via subscriptions, sign-upsSurveysmodeling
  • 1 million phone calls a monthPhone tells us you can reach them at this numberEmail tells us they can be reached at this emailSocial tells us this person still works at this company
  • Here’s what we got back from our customer about their experience with email, for example. We’re hearing that we are substantially more accurate.
  • All possible channels – including email address, direct dial phone number, company website, company address, and social media profiles.
  • For example, we have 68 separate functions where much of the competition has only a handfulHR person is benefits or training?
  • Marketer’s tools. Suppression. Search by URLRadius: 5, 30, 50 mi
  • Centralize all tools into one dashboard – access to all tools. My folders (all lists downloadable) Saved searches (re-use) Recent searches (to revisit) coming soon: alerted when there are new contacts in criteria [ My folders / Saved Searches / Recent Searches ]
  • LAUNCH POLL AFTER THIS SLIDE: KATIE
  • Marketing Automation use-case: you get a lead from a person at a company, you only know a little bit, we tell you more about them plus others at that company. Lead ScoringFirst, last,email. ++++ NPX adds Title, Company, Company information revenue range, person’s social media profiles. == Lead Scoring.
  • KM WILL DO. Animate data fillComing soon: Instant match & append
  • What was in the Spring release? What will be in the Summer release?NetAppend future includes registration enhancementAlso includes fast-turnaroundClone my customers – even big companies don’t know how to do this
  • What was in the Spring release? What will be in the Summer release?NetAppend future includes registration enhancementAlso includes fast-turnaroundClone my customers – even big companies don’t know how to do this
  • What was in the Spring release? What will be in the Summer release?NetAppend future includes registration enhancementAlso includes fast-turnaroundClone my customers – even big companies don’t know how to do this
  • What was in the Spring release? What will be in the Summer release?NetAppend future includes registration enhancementAlso includes fast-turnaroundClone my customers – even big companies don’t know how to do this
  • What was in the Spring release? What will be in the Summer release?NetAppend future includes registration enhancementAlso includes fast-turnaroundClone my customers – even big companies don’t know how to do this
  • What was in the Spring release? What will be in the Summer release?NetAppend future includes registration enhancementAlso includes fast-turnaroundClone my customers – even big companies don’t know how to do this
  • What was in the Spring release? What will be in the Summer release?NetAppend future includes registration enhancementAlso includes fast-turnaroundClone my customers – even big companies don’t know how to do this
  • What was in the Spring release? What will be in the Summer release?NetAppend future includes registration enhancementAlso includes fast-turnaroundClone my customers – even big companies don’t know how to do this
  • What was in the Spring release? What will be in the Summer release?NetAppend future includes registration enhancementAlso includes fast-turnaroundClone my customers – even big companies don’t know how to do this
  • What was in the Spring release? What will be in the Summer release?NetAppend future includes registration enhancementAlso includes fast-turnaroundClone my customers – even big companies don’t know how to do this

How NetProspex is changing B2B lead generation How NetProspex is changing B2B lead generation Presentation Transcript

  • THE REVOLUTION
    How NetProspex is changing B2B lead generation
    AUGUST 19, 2011
  • Ask questions! Anytime.
    Contact us:888-826-4877hello@NetProspex.comTwitter @NetProspex
    A full recording will be sent after the webinar.
    Housekeeping
  • Katie Martell - moderator
    Director of Buzz
    @KatieMartell
    kmartell@netprospex.com
    Intro’s
    Bruce McCarthy - presenter
    VP Product
    @D8A_driven
    bmccarthy@netprospex.com
  • What would be the perfect source for B2B prospecting data?
    A thought experiment
    Submit your answers in the “questions” box on screen.
    • Complete
  • Constant Database Growth
    Hundreds of thousands of business contacts are added each month.
  • Crowd-sourcing
    • Complete
    • Accurate
  • CleneStepTM 2.0 3 dimensional verification
    Automatic cleaning
    • Remove incomplete
    • Remove personal email (Hotmail, AOL)
    • Remove generic addresses (sales@)
    • Remove duplicates
    • Verify postal
    • Categorize
    New 3-D Verification
    Live Phone ValidationVerifies that the contact is available at the number provided
    Email VerificationEnsures the email address is deliverable
    Social VerifyTMConfirms current company affiliation with social profiles
    100% Accuracy Guarantee
  • I recommend NetProspex for a believable deliverability of 90%, where Jigsaw comes in at 65%.
    • Ian Goldsmid, Marketing Strategist
    • Complete
    • Accurate
    • All channels
  • All possible channels
    • Complete
    • Accurate
    • All channels
    • Targeted
    • Powerful
  • Granular, intelligent targeting criteria
    Search from:
    • 68 job functions
    • Job title keywords
    • Job level
    • 300+ industries
    • Public/private
    • City + State
    • Zip code
    • Metro region
    • Company URL
    • Name
    • Employee range *
    • Revenue range *
    • SIC code *
    • Technology
    • Salesforce
    • Netsuite
    • Oracle
    Target by need:
    *New in Spring 2011
  • We utilize the function keyword search, as it gets us closer to the right roles within the right departments.
    • Rick Shimko, Industry Campaign Specialist, Hyland Software
  • Search by company URL
    Only find net-new contacts(upload suppression file once)
    Marketers list-building tools
    NEW: Search by specific radius around city
    NEW: Search by list of SIC codes
    NEW: Search by revenue range and employee count
    NEW: Robust shopping cart to combine multiple searches
    NEW: Smart folders (download all records or net new)
  • NetProspex is alist-building behemoth.
    • Michael Damphousse, Green Leads
  • NetProspex’s intuitive interface offers the ability to select contacts that matter to me and delivers great value
    • Susan Simms, Marketing Manager, Rolta
    • Complete
    • Accurate
    • All channels
    • Targeted
    • Powerful
    • Accessible
    • Complete
    • Accurate
    • All channels
    • Targeted
    • Powerful
    • Accessible
    • Where I need it
  • Registration
    JoeSmithjsmith@acme.com
    First Name: Joe Last Name: Smith
    Email: jsmith@acme.com
    Title: Director of IT
    Phone: 781-290-5712
    Company: Acme Co.
    Industry: Widgets
    Revenue: $25M – $100M
    Employees: 100 - 500
    Social Profiles:
    • Complete
    • Accurate
    • All channels
    • Targeted
    • Powerful
    • Accessible
    • Where I need it
    • Complete
    • Accurate
    • All channels
    • Targeted
    • Powerful
    • Accessible
    • Where I need it
    • Humans
  • A human to talk to
    Even when Jeff was about to board a plane with his family, he made sure my data request was handled quickly.
    - Katie Burton, Senior Associate, The Business Journals
    Get us on the phoneguarantee.
    Jeff, Enterprise Account Executive
    Matt, Client Services Representative
    • Complete
    • Accurate
    • All channels
    • Targeted
    • Powerful
    • Accessible
    • Where I need it
    • Complete
    • Accurate
    • All channels
    • Targeted
    • Powerful
    • Accessible
    • Where I need it
    • Humans
    • In-house
  • Make my data better.
    • Fill missing fields with verified information
    • Fix incorrect fields
    • Identify dead records
    • Complete
    • Accurate
    • All channels
    • Targeted
    • Powerful
    • Accessible
    • Where I need it
    • Humans
    • In-house
    • Innovative
  • Clone my best customers
    Hi, I’m your best customer.
    Joe Smith
    Director of IT
    Acme Widgets
  • "We're talking about the kind of magic that happens when you watch science fiction turn into reality right in front of you. A BlackBerry is a great piece of science; an iPhone is magic in the palm of your hand." - Automobile
    Fisker Karma
  • “It just works”
  • Data at work.
  • Katie Martell - moderator
    Director of Buzz
    @KatieMartell
    kmartell@netprospex.com
    Q&A
    Bruce McCarthy - presenter
    VP Product
    @D8A_driven
    bmccarthy@netprospex.com