Social Media is not a trend. Social media is expanding on a different fields in World Wide Web. We see it when it comes to building our websites, we also notice it when thinking about our web presence and the brand visibility. Social media is not only a Facebook or Twitter or YouTube. Social media is also an attitude, a new way of customer service. Look at top trends in social media now and in the near future. Presentation from "Embracing social media"/@Royal Danish Embassy, 13.06.2013r.