19.02.2011THE LEAN STARTUP                                                Lot’s of information is                         ...
2
70%>                      fail     10 % earn money                              3
WHY? Startups don’t build what customers REALLY want.                  4
UUH More startups Fail from a lack of customers than from a failure of product development.                         5
LEANSTARTUPA SET OF PRACTICES TO HELPSTARTUPS SUCCEEDNOT JUST 2 GUYS IN A GARAGE@ERICRIES   (entrepreneur IMVU, StartupsLe...
WHAT IS A STARTUP?a human institutiondesigned to deliver aproduct or serviceunder extreme uncertaintyexperiment           ...
A startup is theorganisation used tosearch for a scalablebusiness model                        8
Search for                       The execution of theBusiness Model                   Business Model                      ...
LEAN STARTUP   assumes customer and               product is unknow                                      10
CUSTOMER DEVELOPMENT   TEST      CHARGE   START   SCALEHYPOTHESES   MONEY    SALES                                11
AGILE DEVELOPMENT                    12
13
14
13 LEAN STARTUP TRICKS,DOS AND DONTS                      15
#1 FORGET WATERFALL                      16
#2 LEAN STARTUP TEAM                       PROBLEM TEAM                       SOLUTION TEAM                             17
#3 MINIMUM VIABLEPRODUCT   MVP    TEST YOUR ASSUMPTIONS    BUILD A MVP IN A WEEKEND -> LEAN STARTUP FACTORY               ...
MVP: DROPBOX     3MIN        VIDEO ON HACKER NEWS                  + A EMAIL SIGNUP FORM                                  ...
#4 LESS FEATURESELIMINATEELIMINATEDO WE REALLY SOLVE A PROBLEM?                                20
#5 EARLYEVANGELISTSFEEDBACKVISIONARY CUSTOMERS TELL YOU WHAT FEATURES ARE MISSING                                         ...
#6 CONTINOUSINTEGRATIONITERATEITERATEFAST               22
#7 PRODUCT MARKET FITPIVOTGET CLOSER TO PRODUCT MARKET FIT ASAPA COMPANY HAS PRODUCT MARKET FIT WHEN ITHAS FOUND A PRODUCT...
PRODUCT MARKET FITMEASURE PMFASK YOUR CUSTOMERS“WOULD YOU BE SAD IF THE PRODUCTWILL NO LONGER EXIST?”        HOW MANY CHOO...
PIVOThttp://www.businessmodelgeneration.com/                                          25
#8 CHARGE  FROM DAY 1  PEOPLE PAY IF THEY  CAN SOLVE A REAL  PROBLEM                       26
#9 AAARR@davemclure                                                        27http://500hats.typepad.com/500blogs/2007/09/s...
#10 SPLIT TESTING                    28
#11 FIX PROBLEMS   MAKE ONE ERROR   ONLY ONCE!   ASK WHY 5 TIMES.   http://en.wikipedia.org/wiki/5_Whys   http://www.start...
#12 RESOURCES• http://www.startuplessonslearned.com• http://steveblank.com/• https://www.socrated.com/user_courses/226• ht...
#13 BE SUCCESSFUL  STOP  CREATING PRODUCTS PEOPLE DON’T WANT!  LISTEN!  SOLVE A PAIN!  DO IT LEAN!    -> Customer Developm...
THXwww.twitter.com/lukasfischerwww.facebook.com/netnode.chwww.netnode.ch                               32
DISCUSSION• IS YOUR STARTUP LEAN?• DOES IT WORK FOR YOU?• WHAT DO YOU THINK?• WHAT IS YOUR EXPERIENCE?                    ...
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The Lean Startup - Basics

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This presentation explains the basic concepts of a Lean Startup including 13 Lean Startup tricks, do's and dont's.

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  • The Lean Startup - Basics

    1. 1. 19.02.2011THE LEAN STARTUP Lot’s of information is taken from presentations of Eric Ries, Steve Blank and others.I’m Lukas Fischer www.netnode.ch - We create webapps with Drupal www.guzuu.com - handmade online www.offerten-rechnungen.com - leads & invoices done right SOON: Facebook Quests - explore, learn, engage - social follow me on www.twitter.com/lukasfischer 1
    2. 2. 2
    3. 3. 70%> fail 10 % earn money 3
    4. 4. WHY? Startups don’t build what customers REALLY want. 4
    5. 5. UUH More startups Fail from a lack of customers than from a failure of product development. 5
    6. 6. LEANSTARTUPA SET OF PRACTICES TO HELPSTARTUPS SUCCEEDNOT JUST 2 GUYS IN A GARAGE@ERICRIES (entrepreneur IMVU, StartupsLessonsLearned.com)@SGBLANK (Standford, Wrote a book about customer development) 6
    7. 7. WHAT IS A STARTUP?a human institutiondesigned to deliver aproduct or serviceunder extreme uncertaintyexperiment 7
    8. 8. A startup is theorganisation used tosearch for a scalablebusiness model 8
    9. 9. Search for The execution of theBusiness Model Business Model LargeSTARTUP TRANSITION Company - Business model found - Reached Product Market fit - Repeatable sales model found 9
    10. 10. LEAN STARTUP assumes customer and product is unknow 10
    11. 11. CUSTOMER DEVELOPMENT TEST CHARGE START SCALEHYPOTHESES MONEY SALES 11
    12. 12. AGILE DEVELOPMENT 12
    13. 13. 13
    14. 14. 14
    15. 15. 13 LEAN STARTUP TRICKS,DOS AND DONTS 15
    16. 16. #1 FORGET WATERFALL 16
    17. 17. #2 LEAN STARTUP TEAM PROBLEM TEAM SOLUTION TEAM 17
    18. 18. #3 MINIMUM VIABLEPRODUCT MVP TEST YOUR ASSUMPTIONS BUILD A MVP IN A WEEKEND -> LEAN STARTUP FACTORY 18
    19. 19. MVP: DROPBOX 3MIN VIDEO ON HACKER NEWS + A EMAIL SIGNUP FORM 19
    20. 20. #4 LESS FEATURESELIMINATEELIMINATEDO WE REALLY SOLVE A PROBLEM? 20
    21. 21. #5 EARLYEVANGELISTSFEEDBACKVISIONARY CUSTOMERS TELL YOU WHAT FEATURES ARE MISSING 21
    22. 22. #6 CONTINOUSINTEGRATIONITERATEITERATEFAST 22
    23. 23. #7 PRODUCT MARKET FITPIVOTGET CLOSER TO PRODUCT MARKET FIT ASAPA COMPANY HAS PRODUCT MARKET FIT WHEN ITHAS FOUND A PRODUCT THAT CUSTOMERSREALLY WANT. 23
    24. 24. PRODUCT MARKET FITMEASURE PMFASK YOUR CUSTOMERS“WOULD YOU BE SAD IF THE PRODUCTWILL NO LONGER EXIST?” HOW MANY CHOOSE VERY DISAPPOINTED? <25% 25-39% >40% your product ok, you may pivot it’s time for sucks a little scale up 24
    25. 25. PIVOThttp://www.businessmodelgeneration.com/ 25
    26. 26. #8 CHARGE FROM DAY 1 PEOPLE PAY IF THEY CAN SOLVE A REAL PROBLEM 26
    27. 27. #9 AAARR@davemclure 27http://500hats.typepad.com/500blogs/2007/09/startup-metrics.html
    28. 28. #10 SPLIT TESTING 28
    29. 29. #11 FIX PROBLEMS MAKE ONE ERROR ONLY ONCE! ASK WHY 5 TIMES. http://en.wikipedia.org/wiki/5_Whys http://www.startuplessonslearned.com/ 2009/07/how-to-conduct-five-whys-root- cause.html 29
    30. 30. #12 RESOURCES• http://www.startuplessonslearned.com• http://steveblank.com/• https://www.socrated.com/user_courses/226• http://leanstartup.pbworks.com• http://www.slideshare.net/search/slideshow? q=leanstartup• http://www.google.ch/#hl=en&q=leanstartup
    31. 31. #13 BE SUCCESSFUL STOP CREATING PRODUCTS PEOPLE DON’T WANT! LISTEN! SOLVE A PAIN! DO IT LEAN! -> Customer Development -> Agile Product Development 31
    32. 32. THXwww.twitter.com/lukasfischerwww.facebook.com/netnode.chwww.netnode.ch 32
    33. 33. DISCUSSION• IS YOUR STARTUP LEAN?• DOES IT WORK FOR YOU?• WHAT DO YOU THINK?• WHAT IS YOUR EXPERIENCE? 33
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