Your SlideShare is downloading. ×

Lean Analytics - Basics, Video & 7 Take Aways

945

Published on

I hold this presentation during WebUP lucerne, a monthly meetup of central Switzerland online marketing professionals. …

I hold this presentation during WebUP lucerne, a monthly meetup of central Switzerland online marketing professionals.

It covers the basic of lean thinking, the lean startup cycle, customer development, lean analytics and 7 take aways.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
945
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Lean Analytics 18.09.2013 netnode GmbH Neuweg 3 | 6003 Luzern | 041 450 10 66 | info@netnode.ch twitter.com/netnode | facebook.com/netnode.ch Thursday, September 19, 13
  • 2. Let’s make the web a better place! VISION WE CREATE WEBSITES & APPS. SINCE 10 YEARS Thursday, September 19, 13
  • 3. Lean Analytics AGENDA -Basics -Video -Take Aways -Hype or Trend? How can I start? Lean analytics cycle? Thursday, September 19, 13
  • 4. Lean Analytics / Basics WTF? Lean? Lean manufacturing Lean Startup Lean Analytics http://en.wikipedia.org/wiki/Toyota_Production_System Thursday, September 19, 13
  • 5. Lean Analytics / Basic LEAN STARTUP Thursday, September 19, 13
  • 6. Lean Analytics LEAN STARTUP Go, learn and improve, as fast as possible! Thursday, September 19, 13
  • 7. Lean Analytics / Basics LEAN STARTUP Thursday, September 19, 13
  • 8. Lean Analytics DEFINITION OF LEAN ANALYTICS “Analytics is the measurement of movement towards your business goals.” Thursday, September 19, 13
  • 9. Lean Analytics / Video WHAT IS LEAN ANALYTICS? http://www.youtube.com/watch?v=XeR5cMDVfpo Thursday, September 19, 13
  • 10. Lean Analytics TAKE AWAY 1: HOW CAN I START? Depends on your business! But there are frameworks. Thursday, September 19, 13
  • 11. Lean Analytics TAKE AWAY 2: IN WHAT STAGE ARE YOU? Thursday, September 19, 13
  • 12. Lean Analytics TAKE AWAY 3: WHAT IS YOUR BUSINESS MODEL? Thursday, September 19, 13
  • 13. Lean Analytics TAKE AWAY 4: LEAN ANALYTICS CYCLE Thursday, September 19, 13
  • 14. Lean Analytics TAKE AWAY 5: HOW CAN I START? Choose one metric at a time. Thursday, September 19, 13
  • 15. Lean Analytics TAKE AWAY 6: TOOLS WE USE AT GUZUU.COM Google Analytics -> Goals Mixpanel -> Funnels, Events Custom Reports Thursday, September 19, 13
  • 16. Lean Analytics TAKE AWAY 7: LEAN ANALYTICS AIRBNB Thursday, September 19, 13
  • 17. Lean Analytics LEAN ANALYTICS http://de.slideshare.net/JanKnig/lean-analytics Thursday, September 19, 13
  • 18. Lean Analytics LEAN ANALYTICS Thursday, September 19, 13
  • 19. Lean Analytics SUMMARY Go, learn and improve, as fast as possible! Trust your intuition, and prove it with data. Do “lean”. Thursday, September 19, 13
  • 20. Lean Analytics HYPE OR TREND Questions? Hype or Trend? What do you think? http://netnode.ch/blog/what-is-a-good-webanalytics-metric-worth-to-measure http://www.slideshare.net/netnode I’m on twitter: @lukasfischer Thursday, September 19, 13

×