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  • 1. #3x3008.05.2013INBOUND MARKETING& CONTENT STRATEGY@lukasfischer // netnode.chFriday, May 31, 13
  • 2. https://www.google.ch/search?q=what+is+inbound+marketingFriday, May 31, 13
  • 3. Friday, May 31, 13
  • 4. Friday, May 31, 13
  • 5. Inbound marketing isadvertising a company through (blogs, video, social media, ...)content marketing.http://en.wikipedia.org/wiki/Inbound_marketingFriday, May 31, 13
  • 6. Friday, May 31, 13
  • 7. 8 INBOUND MARKETING SECRETSNOBODY TELLS YOU...Friday, May 31, 13
  • 8. HOThttp://500hats.typepad.com/500blogs/2007/09/startup-metrics.html 1Friday, May 31, 13
  • 9. http://en.wikipedia.org/wiki/Persona_(marketing)KNOW YOUR CUSTOMERSSPICY2Friday, May 31, 13
  • 10. 5 LAYER MODELSTRUCTURE3Friday, May 31, 13
  • 11. START A BLOGCONTENT IS KINGSPICY4Friday, May 31, 13
  • 12. TWITTERJOIN THE CONVERSATION1. Do something good and talk about it.2. Be nice & honest (+ and -).3. Love what you do & share.4. Contribute. Share. Help.5. Ask for Help.6. Have Fun.7. Do.Bonus: Tell a story.FLOW5Friday, May 31, 13
  • 13. WHITEPAPERSSUGAR6Friday, May 31, 13
  • 14. Think about your contentWHATHOWWHYSOUL7Friday, May 31, 13
  • 15. HAVE A VISIONhttp://hugeinc.comHEART8Friday, May 31, 13
  • 16. HOW DO YOU SPEND YOURMARKETING BUDGET?- PRINT FLYER OR YOUTUBE CHANNEL- BROCHURE OR ONLINE WHITEPAPER- COLD CALLS OR RELEVANT BLOG POSTS?Friday, May 31, 13
  • 17. www.netnode.chFriday, May 31, 13