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Inbound Marketing
Inbound Marketing
Inbound Marketing
Inbound Marketing
Inbound Marketing
Inbound Marketing
Inbound Marketing
Inbound Marketing
Inbound Marketing
Inbound Marketing
Inbound Marketing
Inbound Marketing
Inbound Marketing
Inbound Marketing
Inbound Marketing
Inbound Marketing
Inbound Marketing
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Inbound Marketing

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  • 1. #3x3008.05.2013INBOUND MARKETING& CONTENT STRATEGY@lukasfischer // netnode.chFriday, May 31, 13
  • 2. https://www.google.ch/search?q=what+is+inbound+marketingFriday, May 31, 13
  • 3. Friday, May 31, 13
  • 4. Friday, May 31, 13
  • 5. Inbound marketing isadvertising a company through (blogs, video, social media, ...)content marketing.http://en.wikipedia.org/wiki/Inbound_marketingFriday, May 31, 13
  • 6. Friday, May 31, 13
  • 7. 8 INBOUND MARKETING SECRETSNOBODY TELLS YOU...Friday, May 31, 13
  • 8. HOThttp://500hats.typepad.com/500blogs/2007/09/startup-metrics.html 1Friday, May 31, 13
  • 9. http://en.wikipedia.org/wiki/Persona_(marketing)KNOW YOUR CUSTOMERSSPICY2Friday, May 31, 13
  • 10. 5 LAYER MODELSTRUCTURE3Friday, May 31, 13
  • 11. START A BLOGCONTENT IS KINGSPICY4Friday, May 31, 13
  • 12. TWITTERJOIN THE CONVERSATION1. Do something good and talk about it.2. Be nice & honest (+ and -).3. Love what you do & share.4. Contribute. Share. Help.5. Ask for Help.6. Have Fun.7. Do.Bonus: Tell a story.FLOW5Friday, May 31, 13
  • 13. WHITEPAPERSSUGAR6Friday, May 31, 13
  • 14. Think about your contentWHATHOWWHYSOUL7Friday, May 31, 13
  • 15. HAVE A VISIONhttp://hugeinc.comHEART8Friday, May 31, 13
  • 16. HOW DO YOU SPEND YOURMARKETING BUDGET?- PRINT FLYER OR YOUTUBE CHANNEL- BROCHURE OR ONLINE WHITEPAPER- COLD CALLS OR RELEVANT BLOG POSTS?Friday, May 31, 13
  • 17. www.netnode.chFriday, May 31, 13

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