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Netnography - Insights2.0 derived from Online-Communities

by Director at trommsdorff + drüner, innovation + marketing consultants GmbH on Feb 15, 2010

  • 13,796 views

This presentation provides insight into my UNDESTANDING of netnography as a QUALITATIVE and EXPLORATORY OBSERVATIONAL research approach. By listening to natural occurring CONSUMER DIALOGUE in ONLINE ...

This presentation provides insight into my UNDESTANDING of netnography as a QUALITATIVE and EXPLORATORY OBSERVATIONAL research approach. By listening to natural occurring CONSUMER DIALOGUE in ONLINE COMMUNITIES Netnography allows to gain UNBIASED CONSUMER INSIGHTS and DEEP UNDERSTANDING of explicitly verbalized and implicitly existing NEED- and SOLUTION-INFORMATION of highly INVOLVED CONSUMERS. Furthermore for us it is a great approach to start consumer-centric (open) INNOVATION and COCREATION projects.

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  • yusofahmad yusofahmad This is my first download from slideshare - and its nightmare - none of the two links they emailed me work. 4 years ago
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Netnography - Insights2.0 derived from Online-Communities Netnography - Insights2.0 derived from Online-Communities Presentation Transcript