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Steffen Hück

    • Frankfurt Area, Germany
  • Work Director of Innovation at 90:10 Group Ltd.
  • Website

    netnography.wordpress.com

  • About Fascinated by the combination of the two areas "Social Media & Online Communities" with "Open Innovation & Co-Creation". I am Director of Innovation at the Social Media Consultancy 90:10 Group. I am responsible for growing the Innovation practice and developing a strategic Co-Creation offering, powered by Social Media. Working globally within the group I am located in Germany. Besides I am member of the advisory committee of the German Social Media Association “Arbeitsgemeinschaft Social Media” (http://ag-sm.de/). I am a regular speaker at research and innovation conferences. My paper “Netnography Research - Community Insights in the Cosmetics Industry” was nominated as best
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co-creation cocreation collaboration design design thinking esomar human-centred innovation hyve listening market research mroc mrx netnography observational research online communities online ethnography online research open innovation social media social media analysis virtual ethnography

co-creation cocreation collaboration design design thinking esomar human-centred innovation hyve listening market research mroc mrx netnography observational research online communities online ethnography online research open innovation social media social media analysis virtual ethnography …less

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