About I am Director Innovation at the Management Consultancy trommsdorff + drüner, innovation + marketing consultants GmbH.
Working at the interface between Innovation, Market Research and Marketing I am fascinated by integrating Social Media/Technologies & Digital Data into the generation of Insights, the identification of trends, the co-creation of new ideas and the building of interaction platforms for companies who are serious about being customer oriented.
Besides I am member of the advisory committee of the German Social Media Association “Arbeitsgemeinschaft Social Media” (http://ag-sm.de/).
I am a regular speaker at research and innovation conferences. My paper “Netnography R...