Thriving in a difficult climate
An innovative approach to Paid Search charging models

Agenda
• What you pay your Paid Search Agency to do
• Paid Search Agency Charging Models
• How Campaigns are Optimised
• The Advantages of Value-Based Remuneration
• The Challenges of Value-Based Remuneration
• Suggestions on how to Structure Yours

Upload to Engines
Develop Campaign Search & Find
Complete Transaction
Pay Service Provider
Review Performance

Traditional Charging Model
Media Spend
Value-Based Charging Model
Revenue/Profit

Client Traditional Charging Model Value-Based Charging Model
£300.00
£250.00
£200.00
Profit
£150.00
£100.00
£50.00
£0.00
1 2 3 4 5 6 7 8 9 10
Search Engine Ranking Position

Agency Risk
Client Risk
Agency Profit
Client Profit
Agency Commitment
Client Commitment

Sales Funnel
Search Engine
Goal Setting
Measurement

Levels of Tracking Sophistication
7
6
Sophistication
5
4
3
2
1
0

Goal Setting
Profit Share Full Support

10
Sri Sharma | Managing Director | Net Media Planet
T: + 44 (0) 20 3008 8321
M: + 44 (0) 79 39507 664
E: sri@netmediaplanet.com
W: www.netmediaplanet.com
Twitter: srisharma
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