Value Based Charging Models for Paid Search, Net Media Planet , NMA Interactive Summit 2008

Thriving in a difficult climate An innovative approach to Paid Search charging models

Agenda • What you pay your Paid Search Agency to do • Paid Search Agency Charging Models • How Campaigns are Optimised • The Advantages of Value-Based Remuneration • The Challenges of Value-Based Remuneration • Suggestions on how to Structure Yours

Upload to Engines Develop Campaign Search & Find Complete Transaction Pay Service Provider Review Performance

Traditional Charging Model Media Spend Value-Based Charging Model Revenue/Profit

Client Traditional Charging Model Value-Based Charging Model £300.00 £250.00 £200.00 Profit £150.00 £100.00 £50.00 £0.00 1 2 3 4 5 6 7 8 9 10 Search Engine Ranking Position

Agency Risk Client Risk Agency Profit Client Profit Agency Commitment Client Commitment

Sales Funnel Search Engine Goal Setting Measurement

Levels of Tracking Sophistication 7 6 Sophistication 5 4 3 2 1 0

Goal Setting Profit Share Full Support

10 Sri Sharma | Managing Director | Net Media Planet T: + 44 (0) 20 3008 8321 M: + 44 (0) 79 39507 664 E: sri@netmediaplanet.com W: www.netmediaplanet.com Twitter: srisharma Private & Confidential

Value Based Charging Models for Paid Search, Net Media Planet , NMA Interactive Summit 2008

by Net Media Planet on Feb 11, 2009

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Value Based Charging Models for Paid Search, Net Media Planet , NMA Interactive Summit 2008 — Presentation Transcript