Thriving in a difficult climate
An innovative approach to Paid Search charging models
Agenda
•   What you pay your Paid Search Agency to do
•   Paid Search Agency Charging Models
•   How Campaigns are Optimis...
Upload to Engines




Develop Campaign                               Search & Find




                                   ...
Traditional Charging Model
Media Spend




                 Value-Based Charging Model
Revenue/Profit
Client       Traditional Charging Model     Value-Based Charging Model
         £300.00


         £250.00


         £200...
Agency Risk

Client Risk

Agency Profit

Client Profit

Agency Commitment

Client Commitment
Sales Funnel




               Search Engine




                               Goal Setting




                        ...
Levels of Tracking Sophistication
                 7
                 6
Sophistication




                 5
            ...
Goal Setting




Profit Share                  Full Support
10




                         Sri Sharma | Managing Director | Net Media Planet

                         T: + 44 (0) 20...
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Value Based Charging Models for Paid Search, Net Media Planet , NMA Interactive Summit 2008

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Value Based Charging Models for Paid Search, Net Media Planet , NMA Interactive Summit 2008

  1. 1. Thriving in a difficult climate An innovative approach to Paid Search charging models
  2. 2. Agenda • What you pay your Paid Search Agency to do • Paid Search Agency Charging Models • How Campaigns are Optimised • The Advantages of Value-Based Remuneration • The Challenges of Value-Based Remuneration • Suggestions on how to Structure Yours
  3. 3. Upload to Engines Develop Campaign Search & Find Complete Transaction Pay Service Provider Review Performance
  4. 4. Traditional Charging Model Media Spend Value-Based Charging Model Revenue/Profit
  5. 5. Client Traditional Charging Model Value-Based Charging Model £300.00 £250.00 £200.00 Profit £150.00 £100.00 £50.00 £0.00 1 2 3 4 5 6 7 8 9 10 Search Engine Ranking Position
  6. 6. Agency Risk Client Risk Agency Profit Client Profit Agency Commitment Client Commitment
  7. 7. Sales Funnel Search Engine Goal Setting Measurement
  8. 8. Levels of Tracking Sophistication 7 6 Sophistication 5 4 3 2 1 0
  9. 9. Goal Setting Profit Share Full Support
  10. 10. 10 Sri Sharma | Managing Director | Net Media Planet T: + 44 (0) 20 3008 8321 M: + 44 (0) 79 39507 664 E: sri@netmediaplanet.com W: www.netmediaplanet.com Twitter: srisharma Private & Confidential

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