Recalculating Creative Trajectory
From Dull Performance Ads to Precisely Targeted Brand Messaging
© 2016 Net Media Planet ...
Exploring
Unknown
Waters
2
Scalability of Audience Buys
Exploring Unknown Waters
What programmatic used to mean
3
Scalability of Audience Buys
Poor Quality Inventory
Exploring Unknown Waters
What programmatic used to mean
4
Poor Quality Inventory
Recognise them?
5
Dull BannersScalability of Audience Buys
Poor Quality Inventory
Exploring Unknown Waters
What programmatic used to mean
6
Dull Banners
We’ve all been there!
7
Dull BannersScalability of Audience Buys
Poor Quality Inventory
Exploring Unknown Waters
What programmatic used to mean
...
Navigating the
Sea
9
Niche Audiences at Scale
Navigating the Sea
We use programmatic ads smarter now
10
Niche Audiences at Scale
Navigating the Sea
We use programmatic ads smarter now
Premium, Viewable & Brand-Safe Inventory
11
Niche Audiences at Scale
Navigating the Sea
We use programmatic ads smarter now
Premium, Viewable & Brand-Safe Inventor...
12
Creative needs to spark interest and provide value to the user
Engaging Creatives
13
Niche Audiences at Scale
Navigating the Sea
We use programmatic ads smarter now
Premium, Viewable & Brand-Safe Inventor...
14
Data available from platforms provides insights to the future campaigns and wider
business
Detailed Reporting & Targeti...
Move Beyond the
Horizon
16
Detailed location, Wearable & IoT Data
Move Beyond the Horizon
Integration across all levels is the future
17
Detailed Location, Wearable &
Internet of Things Data
Go extra mile to provide better customer experience by using
your...
18
Detailed location, Wearable & IoT Data
Move Beyond the Horizon
Integration across all levels is the future
New Channels...
19
Detailed location, Wearable & IoT Data
Move Beyond the Horizon
Integration across all levels is the future
New Channels...
20
Detailed location, Wearable & IoT Data
Move Beyond the Horizon
Integration across all levels is the future
New Channels...
21
Dynamic creatives use data feeds to target ads and optimise creative performance
Inbuilt Creative Learning & Optimisati...
22
Detailed location, Wearable & IoT Data
Move Beyond the Horizon
Integration across all levels is the future
New Channels...
23
Recalculating Creative Trajectory
We’ve gone long way to a good place, but the future is even more exciting
but we use ...
Thank you
Questions?
Email: kristina@nmpilondon.com
Tel : +44 (0)20 7186 2116
NMPi
3 Suncourt House,
18-26 Essex Rd
London...
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Recalculating Creative Trajectory - The Evolution of Programmatic Display

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Programmatic display advertising has advanced so much over the past five years, from dull creatives and poor inventory to engaging mediums and in-depth data analysis. What does the future hold? Find out in our presentation.

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  • Links with banner examples:
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  • Recalculating Creative Trajectory - The Evolution of Programmatic Display

    1. 1. Recalculating Creative Trajectory From Dull Performance Ads to Precisely Targeted Brand Messaging © 2016 Net Media Planet Ltd. All Rights Reserved www.nmpilondon.com
    2. 2. Exploring Unknown Waters
    3. 3. 2 Scalability of Audience Buys Exploring Unknown Waters What programmatic used to mean
    4. 4. 3 Scalability of Audience Buys Poor Quality Inventory Exploring Unknown Waters What programmatic used to mean
    5. 5. 4 Poor Quality Inventory Recognise them?
    6. 6. 5 Dull BannersScalability of Audience Buys Poor Quality Inventory Exploring Unknown Waters What programmatic used to mean
    7. 7. 6 Dull Banners We’ve all been there!
    8. 8. 7 Dull BannersScalability of Audience Buys Poor Quality Inventory Exploring Unknown Waters What programmatic used to mean Little Learning from Data
    9. 9. Navigating the Sea
    10. 10. 9 Niche Audiences at Scale Navigating the Sea We use programmatic ads smarter now
    11. 11. 10 Niche Audiences at Scale Navigating the Sea We use programmatic ads smarter now Premium, Viewable & Brand-Safe Inventory
    12. 12. 11 Niche Audiences at Scale Navigating the Sea We use programmatic ads smarter now Premium, Viewable & Brand-Safe Inventory Engaging Creatives
    13. 13. 12 Creative needs to spark interest and provide value to the user Engaging Creatives
    14. 14. 13 Niche Audiences at Scale Navigating the Sea We use programmatic ads smarter now Premium, Viewable & Brand-Safe Inventory Engaging Creatives Detailed Reporting & Targeting Data
    15. 15. 14 Data available from platforms provides insights to the future campaigns and wider business Detailed Reporting & Targeting Data 74% 22% 4% Prospecting - Sales by Device Desktop Smart Phone Tablet 62% 21% 17% Retargeting - Sales by Device Desktop Smart Phone Tablet
    16. 16. Move Beyond the Horizon
    17. 17. 16 Detailed location, Wearable & IoT Data Move Beyond the Horizon Integration across all levels is the future
    18. 18. 17 Detailed Location, Wearable & Internet of Things Data Go extra mile to provide better customer experience by using your data
    19. 19. 18 Detailed location, Wearable & IoT Data Move Beyond the Horizon Integration across all levels is the future New Channels and Inventory
    20. 20. 19 Detailed location, Wearable & IoT Data Move Beyond the Horizon Integration across all levels is the future New Channels and Inventory Audiences Beyond Cookie
    21. 21. 20 Detailed location, Wearable & IoT Data Move Beyond the Horizon Integration across all levels is the future New Channels and Inventory Audiences Beyond Cookie Inbuilt Creative Learning & Optimisation
    22. 22. 21 Dynamic creatives use data feeds to target ads and optimise creative performance Inbuilt Creative Learning & Optimisation Location 25 miles from store Device Desktop Site Behaviour Visited “Men’s Shoes” Content Viewed Health Demography Woman 35-45 Season May Ad Exposure None Messaging Free next day delivery Have your gifts ready Free next day delivery Shop Now trainershop.com
    23. 23. 22 Detailed location, Wearable & IoT Data Move Beyond the Horizon Integration across all levels is the future New Channels and Inventory Audiences Beyond Cookie Inbuilt Creative Learning & Optimisation
    24. 24. 23 Recalculating Creative Trajectory We’ve gone long way to a good place, but the future is even more exciting but we use ads smarter now and integration across all levels is the future Programmatic used to mean boring,
    25. 25. Thank you Questions? Email: kristina@nmpilondon.com Tel : +44 (0)20 7186 2116 NMPi 3 Suncourt House, 18-26 Essex Rd London N1 8LN @lascalca /kristinakasalova

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