Paid Search in 2010 - Our Predictions - Net Media Planet

Paid Search in 2010:
Our Predictions
Sri Sharma. Managing Director
11th February 2010

1 Prediction One
Real Time & Social Search will make Paid Search more important for Advertisers

Authority
Trust >
Relevance >

But natural listings for Advertiser websites are continuing to be pushed down
the page

Consider. . .
Audit your SEO activity on a keyword level regularly
Have a Paid Search strategy in place to replace lost converting traffic
Proactively capture more new traffic sources e.g. content network, social networks

2 Prediction Two
Mobile Search becomes an important marketing channel in 2010

Mobile devices growing
Smartphone/iPhone
iPad
netbook
smartbook

Travel searches grew 350% year on year 2008 vs 2009
Source: Google UK

Opportunity of Location Based Search

Consider. . .
Test mobile paid search activity in 2010
Have a competitor response strategy for mobile
Click to Call
Have specific goals for your mobile campaign
Mobile Enablement

3 Prediction Three
Increased Pressure on ROI due to Cash Strapped Consumers.

UK out of recession. . . Uncertainty remains. . . .
Consumers spending will remain careful in 2010

Consider. . .
Ensure latest Paid Search best practice and innovation utilised
Click Path Analysis and other targeting strategies
Advanced Google content network targeting
Automation Brand Protection and Competitor Monitoring
Test payment linked to performance

Brand Monitoring & Protection

Consider. . .
Ensure latest Paid Search best practice and innovation utilised
Click Path Analysis and other targeting strategies
Advanced Google content network targeting
Automation Brand Protection and Competitor Monitoring
Test payment linked to performance

4 Prediction Four
Social Media Advertising will take off in 2010

20% of Tweets have brand terms in them
Source: Twitter

Advanced Targeting, Advanced Optimisation, Volume Traffic
creates Revenue Potential

Consider. . .
Test Facebook advertising

5 Prediction Five
There will be a greater emphasis on Offline/Online Integration

Paid Search integrated with TV advertising helps close the deal

Consider. . .
Enable capability for tracking online/ offline
Identify KPIs / Measures for success
Get online/offline together to be part of the strategic process
Test integrated strategies

Top 3 Takeaways . . .
Test mobile search
Use best practice and innovation in Paid Search, e.g. Click Path analysis
Test Facebook Social Media Advertising platform

Thank you
Do you have any questions?
E: sri@netmediaplanet.com
T: +44 (0) 203 008 8321
Tweet me: @srisharma
www.netmediaplanet.com
2009

Paid Search in 2010 - Our Predictions - Net Media Planet

by Net Media Planet on Feb 12, 2010

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Paid Search in 2010 - Our Predictions - Net Media Planet — Presentation Transcript