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New ways to drive Revenue    from PPC    Sri Sharma, Managing Director    October 2011© 2011 Net Media Planet
Net Media Planet                            The PPC People    Award-winning paid search agency helping ambitious   clients...
Thinking differently?                            Millions of advertisers                            Hundreds of thousands ...
Video search    Mobile search    International search© 2011 Net Media Planet
Driving performance from                          YouTube© 2011 Net Media Planet
© 2011 Net Media Planet
Our Approach: search meet display© 2011 Net Media Planet
Think Customer                           Customer demographics                           Customer psychographics© 2011 Net...
Target relevant media© 2011 Net Media Planet
Build scale                           Extend themes                           Target demographics individually            ...
Target demographics© 2011 Net Media Planet
Test                           Text ads vs Image ads                           Keep ads fresh© 2011 Net Media Planet
Take advantage ofSOCIAL BUZZ© 2011 Net Media Planet
© 2011 Net Media Planet
1                          2                                  3© 2011 Net Media Planet
Consider ...           Test YouTube for sales and brand awareness           Connect with the customer - be hyper relevant ...
© 2011 Net Media Planet
Drive Revenue                          from mobile© 2011 Net Media Planet
You’re doing mobile PPC right?                                Impressions by device relative to Desktop                   ...
Take advantage of lower CPCs in the run up to Xmas                                               CPC by device            ...
Understand your customer and drive higher revenue                                               AOV by DeviceSource: Net M...
Analyse by Mobile Operator to identify opportunities                                           Conversion Rate by Mobile o...
Optimise your PPC by time of day                                     % Sales by Time of Day: Desktop vs Mobile vs Tablet  ...
Simplicity of m-commerce                           Click to Call© 2011 Net Media Planet
Simplicity of m-commerce                           NFC bridges online/offline© 2011 Net Media Planet
Consider ...           Target devices seperately to improve ROI           Use messaging to improve AOV on tablets         ...
“UK disposable income drops   7.9% year on year”   Source: Asda Income Tracker (September 2011)   “UK Economy slowed to 0....
Ecommerce Sales in Western Europe are rising     faster than in the UK                                  B2C Ecommerce Sale...
International expansion challenges           Customer           Competitors               x no. of Markets           Regul...
Drive incremental    international revenue    Build the international    expansion business case© 2011 Net Media Planet
Simplify your choice of                          global advertising platforms© 2011 Net Media Planet
Google own 90% of the search market globally                                          Global Search Engine market share So...
Google own 98% of the mobile search market globally                                          Global Mobile Search Engine m...
Facebook dominates the global social network market                                    Social map of the world    Source: ...
Localise your                          marketing© 2011 Net Media Planet
On-site localisation improves conversion rate          Conversion             Rate           Indexed                      ...
© 2011 Net Media Planet
“Autumn                  + 25%             “Fall collection                     collection out                            ...
Expand internationally                          through paid search© 2011 Net Media Planet
P&O Ferries DE     Objectives in 2005:           Gain strategic insights           Expand brand awareness           Drive ...
Non-branded Paid Search                          strategy© 2011 Net Media Planet
Brand awareness grew through Paid Search                                        Brand impressions over time   Brand impres...
Consider ...           New revenue opportunities in international           markets           Take an incremental approach...
Understand your customer mindset and drive             incremental sales on YouTube             Analyse your mobile data a...
Thank you      Contact:      sri@netmediaplanet.com    Stay in touch!      0203 008 8321      Tel:      0203 008 8321     ...
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New ways to drive revenue from ppc sri sharma - net media planet

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Explore mobile search, video search and going global with your brand. Find new ways to leverage PPC that are different and innovative.

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Transcript of "New ways to drive revenue from ppc sri sharma - net media planet"

  1. 1. New ways to drive Revenue from PPC Sri Sharma, Managing Director October 2011© 2011 Net Media Planet
  2. 2. Net Media Planet The PPC People Award-winning paid search agency helping ambitious clients maximise the potential of their online marketing© 2011 Net Media Planet
  3. 3. Thinking differently? Millions of advertisers Hundreds of thousands of affiliates Thousands of agencies© 2011 Net Media Planet
  4. 4. Video search Mobile search International search© 2011 Net Media Planet
  5. 5. Driving performance from YouTube© 2011 Net Media Planet
  6. 6. © 2011 Net Media Planet
  7. 7. Our Approach: search meet display© 2011 Net Media Planet
  8. 8. Think Customer Customer demographics Customer psychographics© 2011 Net Media Planet
  9. 9. Target relevant media© 2011 Net Media Planet
  10. 10. Build scale Extend themes Target demographics individually Update schedule regularly© 2011 Net Media Planet
  11. 11. Target demographics© 2011 Net Media Planet
  12. 12. Test Text ads vs Image ads Keep ads fresh© 2011 Net Media Planet
  13. 13. Take advantage ofSOCIAL BUZZ© 2011 Net Media Planet
  14. 14. © 2011 Net Media Planet
  15. 15. 1 2 3© 2011 Net Media Planet
  16. 16. Consider ... Test YouTube for sales and brand awareness Connect with the customer - be hyper relevant Use Image ads over Text ads Take advantage of social media buzz Google TV?© 2011 Net Media Planet
  17. 17. © 2011 Net Media Planet
  18. 18. Drive Revenue from mobile© 2011 Net Media Planet
  19. 19. You’re doing mobile PPC right? Impressions by device relative to Desktop 7% 5.5%Source: Net Media Planet (Retail); Q1-2 2011© 2011 Net Media Planet
  20. 20. Take advantage of lower CPCs in the run up to Xmas CPC by device 72% 43%Source: Net Media Planet (Retail); Q1-2 2011© 2011 Net Media Planet
  21. 21. Understand your customer and drive higher revenue AOV by DeviceSource: Net Media Planet (Retail); Q1-2 2011© 2011 Net Media Planet
  22. 22. Analyse by Mobile Operator to identify opportunities Conversion Rate by Mobile operator 2.50% Conversion rate 1.70% 1.40% 1.10% 0.30%Source: Net Media Planet (Fashion Retail); Sep-Oct 2011© 2011 Net Media Planet
  23. 23. Optimise your PPC by time of day % Sales by Time of Day: Desktop vs Mobile vs Tablet 0.08 0.07 0.06 Sales 0.05 Indexed 100% Mobile 0.04 Tablet Desktop 0.03 0.02 0.01 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24Source: Net Media Planet (Retail); Q1-2 2011 Hrs of day© 2011 Net Media Planet
  24. 24. Simplicity of m-commerce Click to Call© 2011 Net Media Planet
  25. 25. Simplicity of m-commerce NFC bridges online/offline© 2011 Net Media Planet
  26. 26. Consider ... Target devices seperately to improve ROI Use messaging to improve AOV on tablets Maximise sales through time of day optimisation Leverage Click to Call Stay close to NFC© 2011 Net Media Planet
  27. 27. “UK disposable income drops 7.9% year on year” Source: Asda Income Tracker (September 2011) “UK Economy slowed to 0.2% growth” Source: ONS, GDP (Q2 2011) “UK economy represents 2.98% of the World economy” Source: EconomyWatch (2010) 27© 2011 Net Media Planet
  28. 28. Ecommerce Sales in Western Europe are rising faster than in the UK B2C Ecommerce Sales in Western Europe* Source: eMarketing (July 2011), *France, Germany, Italy, Spain in Billions 28© 2011 Net Media Planet
  29. 29. International expansion challenges Customer Competitors x no. of Markets Regulatory & compliance Operations© 2011 Net Media Planet
  30. 30. Drive incremental international revenue Build the international expansion business case© 2011 Net Media Planet
  31. 31. Simplify your choice of global advertising platforms© 2011 Net Media Planet
  32. 32. Google own 90% of the search market globally Global Search Engine market share Source: StatsCounter Global Stats, iResearch via Econsultancy (July 2010), Lenta.ru, Nielson online (May 2010) via Searchblog.asia© 2011 Net Media Planet
  33. 33. Google own 98% of the mobile search market globally Global Mobile Search Engine market share Source: StatsCounter Global Stats (July 2010) via Econsultancy,© 2011 Net Media Planet
  34. 34. Facebook dominates the global social network market Social map of the world Source: Vincos.it (June 2011)© 2011 Net Media Planet
  35. 35. Localise your marketing© 2011 Net Media Planet
  36. 36. On-site localisation improves conversion rate Conversion Rate Indexed 1.0 1.2x 1.7x English language Local language Localised site site in £ bridge page with & currency English site Source: Net Media Planet clients 36© 2011 Net Media Planet
  37. 37. © 2011 Net Media Planet
  38. 38. “Autumn + 25% “Fall collection collection out CR out now” now” Message localisation Even across English speaking countries Source: Net Media Planet (Fashion Retail) 38© 2011 Net Media Planet
  39. 39. Expand internationally through paid search© 2011 Net Media Planet
  40. 40. P&O Ferries DE Objectives in 2005: Gain strategic insights Expand brand awareness Drive sales© 2011 Net Media Planet
  41. 41. Non-branded Paid Search strategy© 2011 Net Media Planet
  42. 42. Brand awareness grew through Paid Search Brand impressions over time Brand impressions 2005 2006 2007 Years 2008 2009 2010 2011© 2011 Net Media Planet
  43. 43. Consider ... New revenue opportunities in international markets Take an incremental approach Localisation of marketing is vital© 2011 Net Media Planet
  44. 44. Understand your customer mindset and drive incremental sales on YouTube Analyse your mobile data and find new ways to improve performance Find new revenue on foreign shores© 2011 Net Media Planet
  45. 45. Thank you Contact: sri@netmediaplanet.com Stay in touch! 0203 008 8321 Tel: 0203 008 8321 Blog: @netmediaplanet netmediaplanet.com/blog @srisharma© 2011 Net Media Planet
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