New ways to drive revenue from ppc sri sharma - net media planet

Analyse by Mobile Operator to identify opportunities Conversion Rate by Mobile operator 2.50% Conversion rate 1.70% 1.40% 1.10% 0.30%Source: Net Media Planet (Fashion Retail); Sep-Oct 2011© 2011 Net Media Planet

Optimise your PPC by time of day % Sales by Time of Day: Desktop vs Mobile vs Tablet 0.08 0.07 0.06 Sales 0.05 Indexed 100% Mobile 0.04 Tablet Desktop 0.03 0.02 0.01 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24Source: Net Media Planet (Retail); Q1-2 2011 Hrs of day© 2011 Net Media Planet

Consider ... Target devices seperately to improve ROI Use messaging to improve AOV on tablets Maximise sales through time of day optimisation Leverage Click to Call Stay close to NFC© 2011 Net Media Planet

“UK disposable income drops 7.9% year on year” Source: Asda Income Tracker (September 2011) “UK Economy slowed to 0.2% growth” Source: ONS, GDP (Q2 2011) “UK economy represents 2.98% of the World economy” Source: EconomyWatch (2010) 27© 2011 Net Media Planet

Ecommerce Sales in Western Europe are rising faster than in the UK B2C Ecommerce Sales in Western Europe* Source: eMarketing (July 2011), *France, Germany, Italy, Spain in Billions 28© 2011 Net Media Planet

Google own 90% of the search market globally Global Search Engine market share Source: StatsCounter Global Stats, iResearch via Econsultancy (July 2010), Lenta.ru, Nielson online (May 2010) via Searchblog.asia© 2011 Net Media Planet

On-site localisation improves conversion rate Conversion Rate Indexed 1.0 1.2x 1.7x English language Local language Localised site site in £ bridge page with & currency English site Source: Net Media Planet clients 36© 2011 Net Media Planet

New ways to drive revenue from ppc sri sharma - net media planet

by Net Media Planet on Oct 20, 2011

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New ways to drive revenue from ppc sri sharma - net media planet — Presentation Transcript