Your SlideShare is downloading. ×
0
Net Media Planet - Going Global event - The Microsoft Store Success Story - May 2013
Net Media Planet - Going Global event - The Microsoft Store Success Story - May 2013
Net Media Planet - Going Global event - The Microsoft Store Success Story - May 2013
Net Media Planet - Going Global event - The Microsoft Store Success Story - May 2013
Net Media Planet - Going Global event - The Microsoft Store Success Story - May 2013
Net Media Planet - Going Global event - The Microsoft Store Success Story - May 2013
Net Media Planet - Going Global event - The Microsoft Store Success Story - May 2013
Net Media Planet - Going Global event - The Microsoft Store Success Story - May 2013
Net Media Planet - Going Global event - The Microsoft Store Success Story - May 2013
Net Media Planet - Going Global event - The Microsoft Store Success Story - May 2013
Net Media Planet - Going Global event - The Microsoft Store Success Story - May 2013
Net Media Planet - Going Global event - The Microsoft Store Success Story - May 2013
Net Media Planet - Going Global event - The Microsoft Store Success Story - May 2013
Net Media Planet - Going Global event - The Microsoft Store Success Story - May 2013
Net Media Planet - Going Global event - The Microsoft Store Success Story - May 2013
Net Media Planet - Going Global event - The Microsoft Store Success Story - May 2013
Net Media Planet - Going Global event - The Microsoft Store Success Story - May 2013
Net Media Planet - Going Global event - The Microsoft Store Success Story - May 2013
Net Media Planet - Going Global event - The Microsoft Store Success Story - May 2013
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Net Media Planet - Going Global event - The Microsoft Store Success Story - May 2013

198

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
198
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 1TheMicrosoftStoreExpansionStoryJensReisswig,Arvato
  • 2. 2TheMicrosoftStoreSuccessStory1 Localisation2 Brand Awareness3 Direct Response
  • 3. 3StatusCountryExpansionRoll-Outuntil2012:United KingdomCanadaAustraliaGermanyFranceBrazilNorwaySwedenNetherlandsDenmarkSwitzerlandItalyRussiaBelgiumSpainFinlandIrelandAustriaNew ZealandRoll-OutQ1/2013:MexicoSingaporePolandCzech RepublicLuxembourgHungaryGreecePortugalRoll-OutQ2/2013:KoreaChina*South AfricaTaiwanChileIndiaIsraelArgentinaUnited Arab EmiratesColombiaTurkeySaudi ArabiaMalaysiaThailandPhilippinesIndonesiaVenezuelaCosta RicaSlovakiaPeruKuwaitHong KongJapan*+ 19 countries+ 8 countries+ 23 countriesDemand Generation
  • 4. 4Preparingyourbrandformarketentry• Getting a brand ready for market expansion, thethings you need to know;• Customers• Competitors• Operations:• Language (consider countries with more than 1 language)• Currency• Shipping (ESD vs. physical box product)• Payment methods (big differences, e.g. US compared toBrazil)• Different look & feel of websites (Europe vs. Asia)
  • 5. 51 Localisation2 Brand Awareness3 Direct ResponseTheMicrosoftStoreSuccessStory
  • 6. 6BrandAwarenessGrowing the brand and sales in Russia
  • 7. 7ProductspromotedincampaignWe promote Windows, Office, Surface & Developer products in Russia
  • 8. 8Approach
  • 9. 9YouTube-Resultsover3mothsImpressions - 24 MillionNumber of unique viewers of ad - 4,983,811Frequency - < 3 times
  • 10. 10250%GrowthinBrandAwarenessBrand Impressions growth on Yandex
  • 11. 11TheMicrosoftStoreSuccessStory1 Localisation2 Brand Awareness3 Direct Response
  • 12. 12DirectResponseMaximising the revenue potential of the ‘Office for Mac’ productrange on a global scale
  • 13. 13Connectingwiththe‘OfficeforMac’customer
  • 14. 14Approach
  • 15. 15Approach• We created a regional Search Interest Map• We ran targeted campaigns using message variations by tonality, time ofday and geography
  • 16. 16Uplift
  • 17. 17‘OfficeforMac’Results
  • 18. 18Takeaways• Think global, act local!• Localise and optimise ads & campaignsto increase conversion-rates• Search and display provide immediacyand effectiveness• People can be similar internationally
  • 19. 19Leading search and display specialistdriving a step change in performanceBest Use of MobileGrand Prix Award Innovation in PPC Best Use of Mobile

×