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Presentation to Google UK How Affiliate Marketing Looks in February 2010,[object Object],Sri Sharma  Managing Director,[object Object],1st February 2010,[object Object]
1Key Stats on Affiliate Marketing ,[object Object],01,[object Object]
The UK affiliate market was worth £3.82bn in 2008,,[object Object],22% growth in 2008 and projected to cross £4bn 2009. ,[object Object],Source: Econsultancy, Nov 2009,[object Object],02,[object Object]
The UK market for Search Engine Marketing was worth £2.42bn in 2008, 23% growth in 2008, projected to grow by 12% in 2009. ,[object Object],Source: Econsultancy, Nov 2009,[object Object],Paid Search forms 59.3% of all online advertising in the UK. ,[object Object],Source: IAB UK, Apr 2009,[object Object],03,[object Object]
2Affiliate Marketing –- How it works,[object Object],04,[object Object]
Where a third party advertises products or services on behalf of a retailer in return for an agreed commission for a sale or lead.,[object Object],05,[object Object]
Term covers the whole industry:,[object Object],Affiliate ,[object Object],Publisher,[object Object],Affiliate,[object Object],Network ,[object Object],Merchant,[object Object],Agency,[object Object],06,[object Object]
34% full time, 46% part time, 20% hobbyists,[object Object],18% female, the rest male,[object Object],Source: Econsultancy, Nov 2009,[object Object],07,[object Object]
80/20 is actually 99/1,[object Object],08,[object Object]
3Affiliate Marketing Mix,[object Object],09,[object Object]
True content (SEO) 36%,[object Object],Paid Search (PPC)  20%,[object Object], Price comparison 11% ,[object Object], Blogs and forums 8% ,[object Object], Cash-back and reward 5%,[object Object], Email marketing 5% ,[object Object], Voucher codes 5% ,[object Object], Shopping directories 4% ,[object Object], Social networking 3% ,[object Object],Corporate intranet 2% ,[object Object],Source: Econsultancy, Nov 2009,[object Object],10,[object Object]
4Key Metrics for the Client in Affiliate Marketing ,[object Object],11,[object Object]
Typically Direct Response Goals,[object Object],       Target marketing Cost per sale,[object Object],       Contribution to profit of each incremental sale,[object Object],       Revenue generated per £1 spend,[object Object],       Cost per acquisition - paid to the affiliate (CPA),[object Object],       Conversion Rate,[object Object],	 Earning per Click (EPC),[object Object],12,[object Object]
5The Client Perspective – Why an Affiliate Marketing Strategy? ,[object Object],13,[object Object]
Drive revenue,[object Object],Expand reach with limited budget,[object Object],Low financial risk,[object Object],Easy to measure,[object Object],Improve brand visibility and awareness,[object Object],Influence other marketing activities,[object Object],Complement other marketing activities,[object Object],Board directors increasingly get it,[object Object],Increasingly accepted part of the marketing mix,[object Object],14,[object Object]
6Affiliate Marketing Strategy Examples ,[object Object],15,[object Object]
ContentSEO,[object Object],16,[object Object]
Rise ofVoucher Codes,[object Object],17,[object Object]
SocialNetworking,[object Object],18,[object Object]
PPC,[object Object],19,[object Object]
Thank you,[object Object],Do you have any questions?,[object Object],E: sri@netmediaplanet.com,[object Object],T: +44 (0) 203 008 8321,[object Object],Tweet me: @srisharma,[object Object],www.netmediaplanet.com,[object Object],2009,[object Object],20,[object Object]

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How Affiliate Marketing Looks In February 2010

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