EXPERIENCE
Make it easy to
complete tasks
Motivate and engage
Capture the heart & mind of the end-user
1
2
Understand the ...
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A Quick Start Guide to UX Design

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UX Designers need to understand the basics of dimensionalizing and observing behavior of end-users in the context of their engagement, as well as translating those insights into an Experience Design that captures their hearts and minds. - See more at: http://visual.ly/quick-start-guide-ux-design#sthash.FkHEqpdZ.dpuf

Published in: Design

A Quick Start Guide to UX Design

  1. 1. EXPERIENCE Make it easy to complete tasks Motivate and engage Capture the heart & mind of the end-user 1 2 Understand the elements of Behavior that influence Experience Design CONTEXT MOTIVATION TASKS QUICK START GUIDE UX DESIGN to Conduct research to understand the elements of end-user behavior for the Experience, in the context of likely engagement At Home At Work On-the-Go In Store • MOTIVATION • TASKS Document differentiating behavioral trends in the form of behavioral personae • MOTIVATION • TASKS SUMMARY • NEEDS Define mental models for each persona, by aggregating key persona tasks & content needs “PERSONA A” TASK CATEGORY + TASKS CONTENT NEEDS “PERSONA B” “PERSONA C” TASK CATEGORY + TASKS CONTENT NEEDS TASK CATEGORY + TASKS CONTENT NEEDS Dimensionalize the engagement cycle of the business, in terms of user needs @ each phase DISCOVERY ENG AGEMENT/CONVERSION SUPPORT/LOYALTY • MOTIVATION • TASKS • TOUCHPOINTS tabletDesktop phone • MOTIVATION • TASKS • TOUCHPOINTS tabletDesktop phone • MOTIVATION • TASKS • TOUCHPOINTS tabletDesktop phone Collaborate with Visual Design, Content Strategy, and Front-End Dev to prototype HTML5 or Native experiences across breakpoints or devices Validate Experience Design decisions by having users complete key tasks on prototype GOAL 1 2 3 4 5 6 7 JONATHAN LUPO @userexperience

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