Data Download 2014

TV User Experience
Research aggregated by:

No Broadcast/Cable TV
But Still Watching

40%

40% of TVs ...
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2014: TV User Experience Design

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2014 sees unprecedented adoption in online TV services, via connected TVs and mobile devices. Here's the data download visualized as an infographic.

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Transcript of "2014: TV User Experience Design"

  1. 1. Data Download 2014 TV User Experience Research aggregated by: No Broadcast/Cable TV But Still Watching 40% 40% of TVs are connected to the Internet, either through the TV itself or another device. Source: Connected Home Report, NPD Group, May 2013 70% 70% of broadband users under 35 get at least some of their TV from online sources. Source: FFTC 2013 Survey, Fiber to the Home Council, December 2013 2015 2013 119M 61M 119M US TVs will be connected to the internet by 2015, up 51% from 2013. Source: Connected Home Forecast, NPD Group, June 2013 People DO Watch TV on Mobile Devices 41% 41% of US adults watch video on their smartphones. Source: Online Video 2013, Pew Internet, October 2013 It’s TV + Another Screen 77% + 77% of the times viewers watch TV it is with another device. Source: The New Multi-Screen World, Google Think Insights, June 2012 46% 46% of US smartphone users are prompted to search by something they see on TV. Source: The New Multi-Screen World, Google Think Insights, June 2012 Other Devices in the Living Room 68% of US tablet owners who use their devices while watching TV use them to surf the web. Source: Mobile Tablet TV & Video 2013, Nielsen, June 2013 52% of US smartphone owners who use their devices while watching TV use them to access social media sites. Source: How Second Screens are Transforming TV Viewing, Nielsen, June 2013 Design by Jonathan Lupo @userexperience

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