Implementing a Search Engine Friendly Design

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Implementing a Search Engine Friendly Design

  1. 1. Search EngineFriendly Design
  2. 2. Fili WieseEmail: fili@netlead.de
  3. 3. Topics
  4. 4. How Search Works© unbekannt
  5. 5. Why SEFD?Making Your Site Indexable
  6. 6. How Search Works© oksun70 - Fotolia.com© Kzenon - Fotolia.com © gemenacom - Fotolia.com
  7. 7. Example: TagGalaxy
  8. 8. Example: Googlebot
  9. 9. Example: Indexable?
  10. 10. Why SEFD?Avoid Looking Like Web Spam
  11. 11. Dont Look Like Spam
  12. 12. Dont Look Like Spam
  13. 13. Dont Look Like Spam
  14. 14. Google Webmaster Guidelines
  15. 15. Why SEFD?User Experience
  16. 16. Be Better© unbekannt
  17. 17. © unbekannt
  18. 18. The BasicsOn Page Optimization
  19. 19. Planning is Essential© goodluz - Fotolia.com
  20. 20. Building a Foundation© Bertold Werkmann - Fotolia.com
  21. 21. Build the rest© Superingo - Fotolia.com
  22. 22. If you dont ...© unbekannt
  23. 23. Google Webmaster Tools
  24. 24. Other Tools© kartos - Fotolia.com
  25. 25. Responsive Web Design
  26. 26. © JeremyWhat - Fotolia.com
  27. 27. © goodluz - Fotolia.com
  28. 28. © goodluz - Fotolia.com
  29. 29. © unbekannt
  30. 30. Advantage: Avoid Duplicates© unbekannt
  31. 31. Content
  32. 32. © unbekannt
  33. 33. Example
  34. 34. Example
  35. 35. Example
  36. 36. Take Aways
  37. 37. Questions?
  38. 38. Resources: from Google• Google Webmaster Central• How Search Works• SEO Starter Guide (PDF)• First Steps Cheat Sheet (PDF)• Google-friendly sites• Webmaster Academy• Building Mobile-Optimized Websites• Schema.org (rich snippets)
  39. 39. Resources: Books• Dont make me think (classic)• Mobile First• Mobile Search Moments (presentation)• Responsive Web Design (tools)
  40. 40. Resources: Tools• ScreamingFrog (guide)• OnPage• Google PageSpeed Insights• Google BigQuery• Google Rich Snippets Tool
  41. 41. Contactnetlead GmbH & Co. KGFrankfurter Allee 73C10247 BerlinDeutschlandTel. +49 30 257 489 66Fax. + 49 30 257 489 75E-Mail: info@netlead.dehttp://www.netlead.denetlead.de/+/netlead.de

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