Wijze Case: SEO (2)

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Wijze Case: SEO (2)

  1. 1. Search engine optimization (case 2)
  2. 2. WIJSdigital agency
  3. 3. Tweet-style Summary‣ digital agency‣ everything online‣ digital strategy, websites, facebook apps, seo/sea, social, analytics...‣ 54 FTE (june 2012)‣ focused on results (sales, leads, conversions)‣ strong methodology - user centered approach‣ integrated process and teams
  4. 4. Process
  5. 5. Operate
  6. 6. OperateTraffic SEO, SEA, social advertising, affiliate marketing...Optimize analytics, A/B testing, continuous development...Engage social media, e-mail marketing...integrated approach!
  7. 7. Traffic
  8. 8. Search engine optimization
  9. 9. Goal‣ B2C‣ bring more visitors to the website‣ focus on converting visitors (buyers!)‣ without spending advertising budget (focus on SEO)‣ before: buying visitors via SEA & referrals‣ no focus on SEO before‣ goal: more revenue
  10. 10. Search engine optimization
  11. 11. Search engine optimization
  12. 12. Search engine optimization
  13. 13. Search engine optimization July 2012 compared to January 2012.
  14. 14. Search engine optimization
  15. 15. Search engine optimizationfrom 621 to5.768 totalmonthly visitors
  16. 16. Search engine optimizationfrom 621 to5.768 totalmonthly visitors
  17. 17. Search engine optimizationfrom 621 to5.768 totalmonthly visitors from € 508 to € 12.631 total revenue
  18. 18. What we did‣ keyword research focussed on B2C‣ writing webcopy & metadata‣ develop landing pages based on keyword research‣ optimise content rest of website‣ coordinate technical adaptations site with webbuilder‣ strategic linkbuilding‣ using Google Analytics
  19. 19. What we did‣ bring in more organic traffic (SEO)‣ uplift the quality of that traffic
  20. 20. Search engine optimizationBuild up results fromorganic search (SEO).
  21. 21. Search engine optimizationBuild up results fromorganic search (SEO).
  22. 22. Search engine optimizationBuild up results fromorganic search (SEO). from no visitors to 4.772 monthly SEO visitors
  23. 23. Search engine optimizationBuild up results fromorganic search (SEO). from no visitors to 4.772 monthly SEO visitors
  24. 24. Search engine optimizationBuild up results from from no revenue to € 6.304organic search (SEO). monthly SEO revenue from no visitors to 4.772 monthly SEO visitors
  25. 25. Result:
  26. 26. Search engine optimization On our way to produce € 10.000 monthly revenue out of nothing.
  27. 27. Process
  28. 28. We will make you awesome in digital.We deliver strategy, execution and tools to helpyou score in digital.
  29. 29. Questions?
  30. 30. Wijs bvbaVoorhavenlaan 31/39000 GENT09 335 22 8009 330 09 83http://wijs.beinfo@wijs.beBE 0473.071.275

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