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Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
Wijze Case: SEO (2)
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Wijze Case: SEO (2)

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  • 1. Search engine optimization (case 2)
  • 2. WIJSdigital agency
  • 3. Tweet-style Summary‣ digital agency‣ everything online‣ digital strategy, websites, facebook apps, seo/sea, social, analytics...‣ 54 FTE (june 2012)‣ focused on results (sales, leads, conversions)‣ strong methodology - user centered approach‣ integrated process and teams
  • 4. Process
  • 5. Operate
  • 6. OperateTraffic SEO, SEA, social advertising, affiliate marketing...Optimize analytics, A/B testing, continuous development...Engage social media, e-mail marketing...integrated approach!
  • 7. Traffic
  • 8. Search engine optimization
  • 9. Goal‣ B2C‣ bring more visitors to the website‣ focus on converting visitors (buyers!)‣ without spending advertising budget (focus on SEO)‣ before: buying visitors via SEA & referrals‣ no focus on SEO before‣ goal: more revenue
  • 10. Search engine optimization
  • 11. Search engine optimization
  • 12. Search engine optimization
  • 13. Search engine optimization July 2012 compared to January 2012.
  • 14. Search engine optimization
  • 15. Search engine optimizationfrom 621 to5.768 totalmonthly visitors
  • 16. Search engine optimizationfrom 621 to5.768 totalmonthly visitors
  • 17. Search engine optimizationfrom 621 to5.768 totalmonthly visitors from € 508 to € 12.631 total revenue
  • 18. What we did‣ keyword research focussed on B2C‣ writing webcopy & metadata‣ develop landing pages based on keyword research‣ optimise content rest of website‣ coordinate technical adaptations site with webbuilder‣ strategic linkbuilding‣ using Google Analytics
  • 19. What we did‣ bring in more organic traffic (SEO)‣ uplift the quality of that traffic
  • 20. Search engine optimizationBuild up results fromorganic search (SEO).
  • 21. Search engine optimizationBuild up results fromorganic search (SEO).
  • 22. Search engine optimizationBuild up results fromorganic search (SEO). from no visitors to 4.772 monthly SEO visitors
  • 23. Search engine optimizationBuild up results fromorganic search (SEO). from no visitors to 4.772 monthly SEO visitors
  • 24. Search engine optimizationBuild up results from from no revenue to € 6.304organic search (SEO). monthly SEO revenue from no visitors to 4.772 monthly SEO visitors
  • 25. Result:
  • 26. Search engine optimization On our way to produce € 10.000 monthly revenue out of nothing.
  • 27. Process
  • 28. We will make you awesome in digital.We deliver strategy, execution and tools to helpyou score in digital.
  • 29. Questions?
  • 30. Wijs bvbaVoorhavenlaan 31/39000 GENT09 335 22 8009 330 09 83http://wijs.beinfo@wijs.beBE 0473.071.275

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