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A/B Testing
Process
Operate
OperateTraffic   SEO, SEA, social advertising, affiliate marketing...Optimize    analytics, A/B testing, continuous developmen...
Optimize
A/B testing
SectorRamen/deurenTarget audienceBelgium
SituationContactform: request price offer.Analysing Google Analytics: important exit pages.DoelIncrease conversions: quote ...
Actions‣ Identify exit points in Google Analytics‣ Setup alternative page‣ Setup A/B test‣ Interpret the results
Original page:
Alternative page:
A/B test
A/B test
Result‣ Improved version yields 34,32% extra conversions.
Result‣ If 3000 visitors/month: from 600 to 840 quote requests.‣ New page = 240 more quote requests each month!
Process
We will make you awesome indigital.We deliver strategy, execution andtools to help you score in digital.
Questions?
Wijs bvbaVoorhavenlaan 31/39000 GENT09 335 22 8009 330 09 83http://wijs.beinfo@wijs.beBE 0473.071.275
Wijze Case: A/B testing
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Wijze Case: A/B testing

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Transcript of "Wijze Case: A/B testing"

  1. 1. A/B Testing
  2. 2. Process
  3. 3. Operate
  4. 4. OperateTraffic SEO, SEA, social advertising, affiliate marketing...Optimize analytics, A/B testing, continuous development...Engage social media, e-mail marketing...integrated approach!
  5. 5. Optimize
  6. 6. A/B testing
  7. 7. SectorRamen/deurenTarget audienceBelgium
  8. 8. SituationContactform: request price offer.Analysing Google Analytics: important exit pages.DoelIncrease conversions: quote requests.
  9. 9. Actions‣ Identify exit points in Google Analytics‣ Setup alternative page‣ Setup A/B test‣ Interpret the results
  10. 10. Original page:
  11. 11. Alternative page:
  12. 12. A/B test
  13. 13. A/B test
  14. 14. Result‣ Improved version yields 34,32% extra conversions.
  15. 15. Result‣ If 3000 visitors/month: from 600 to 840 quote requests.‣ New page = 240 more quote requests each month!
  16. 16. Process
  17. 17. We will make you awesome indigital.We deliver strategy, execution andtools to help you score in digital.
  18. 18. Questions?
  19. 19. Wijs bvbaVoorhavenlaan 31/39000 GENT09 335 22 8009 330 09 83http://wijs.beinfo@wijs.beBE 0473.071.275
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