Trendsnight

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  • 1. Digital Trends 201321/02/2013
  • 2. Good evening.My name is Bart.
  • 3. This is my daughterMerel (I have 3 kids).
  • 4. I’m passionateabout coffee.
  • 5. I live and work in Ghent.I’m passionate about
  • 6. I work at digital agency Wijs (ex Netlash-bSeen).
  • 7. Part of Heaven Can Wait ecosystem.
  • 8. You can find me onTwitter: @netlash
  • 9. http://slideshare.net/netlash
  • 10. Digital Trends 2013Trendsnight
  • 11. Based on: OnlineTrendreport.
  • 12. Online Trendreport‣ crowdsourced (50 experts)‣ different opinions‣ kaleidoscope‣ you have to form your own opinion...
  • 13. Download pdf:http://wijs.be/nl/trends-inzichten/blog/detail/online-trendrapport-2013
  • 14. Free iPad app:‣ free in appstore‣ 15 extra experts‣ 8 video interviews
  • 15. Based on: OnlineTrendreport.
  • 16. My personal opinion...
  • 17. Listen carefully.
  • 18. Listen carefully. Personal opinion.
  • 19. 1. Digital rules
  • 20. Massive shift from analog to digital‣ communications‣ media‣ technology‣ ...
  • 21. Marketing?‣ tv-ads are the trailer for the online experience...
  • 22. 2. The disappearance of the button
  • 23. Button‣ physical buttons -> digital buttons‣ 3d-effects, bevels -> flat design‣ skeuomorphism‣ buttons -> gestures‣ ...
  • 24. Gestures
  • 25. “The action is the button.”
  • 26. “The action is the button”‣ geofences‣ Kinect‣ GPS‣ ...
  • 27. The visual web‣ Metro-style‣ Pinterest
  • 28. Moving away from the metaphor.
  • 29. 3. We love hardware
  • 30. Countermovement‣ everything becomes digital‣ nostalgia for physical things
  • 31. We love hardware‣ past: features are irrelevant, it’s about design‣ now: design is not important, it’s about features
  • 32. 4. Sea of data
  • 33. Data deluge‣ every channel is digital‣ every action is digital‣ everything is recorded
  • 34. Lapka, personalenvironment monitor
  • 35. Smartphone controlledtoilet.
  • 36. Lenses with projection.
  • 37. Camera reads emotion.
  • 38. Data everywhere‣ marketeers have ample data‣ shift from ‘craft’ to ‘data-driven’‣ no more ‘gut feelings’
  • 39. 5. Data at hand
  • 40. Consumers will have all data‣ from map to GPS‣ will be the way of all data‣ persons, prices, brands, reviews...
  • 41. Camera reads emotion.
  • 42. Impact on sales‣ sales used to be: imbalance in information‣ customers will be smarter than sales...‣ what is the role of sales (and marketing)?
  • 43. 6. Peer 2 peer
  • 44. If customers are smarter...‣ outsource marketing?‣ outsource sales?‣ outsource production?‣ outsource customer service?
  • 45. Peer 2 Peer everything...
  • 46. 7. Real time marketing
  • 47. If customers have all data at hand...‣ no more campaigning‣ ‘real time’ marketing‣ drip marketing
  • 48. Expect:more profound change.
  • 49. Not just a faster horse...
  • 50. Profound changes‣ not just extra channels‣ not just ‘better marketing’‣ profound societal changes
  • 51. Be prepared to flip your value chain.Think digital.
  • 52. Listen carefully.
  • 53. There will beonly 2 types ofcompanies left.
  • 54. There will beonly 2 types ofcompanies left. The quick and the dead.
  • 55. Questions?
  • 56. Wijs bvbaVoorhavenlaan 31/39000 GENT09 335 22 8009 330 09 83http://wijs.beinfo@wijs.beBE 0473.071.275