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The State of the Web: back to the Middle Ages

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    The State of the Web: back to the Middle Ages - Presentation Transcript

    1. Back to the Middle Ages Friday, February 20, 2009
    2. Hi! My name is Bart Friday, February 20, 2009
    3. I work at webagency Netlash ... and a few other companies: Friday, February 20, 2009
    4. You can find me at: www.ondernemeringent.be www.netlash.com www.metatale.eu www.kobedewaele.be www.kopjekoffie.be twitter.com/netlash (Yes, that’s a lot of www) Friday, February 20, 2009
    5. The state of the web Friday, February 20, 2009
    6. Friday, February 20, 2009
    7. Boring ! Friday, February 20, 2009
    8. The state of the web Friday, February 20, 2009
    9. The future of the web Where are we heading? Friday, February 20, 2009
    10. Friday, February 20, 2009
    11. The future of the web Of course, it’s a bit like reading Tarot. Friday, February 20, 2009
    12. Friday, February 20, 2009
    13. The future of the web This is just my personal opinion... Friday, February 20, 2009
    14. 1. Atomisation 2. Decentralisation 3. Manual labour 4. Craftsmanship 5. Mercenaries 6. ROI is king Friday, February 20, 2009
    15. 1. Atomisation 2. Decentralisation 3. Manual labour 4. Craftsmanship 5. Mercenaries 6. ROI is king Friday, February 20, 2009
    16. 1. Atomisation Fragmentation in the smallest possible particles Friday, February 20, 2009
    17. 1. Atomisation Portal Website Page (permalink) Article Microblog (140) ? Friday, February 20, 2009
    18. Friday, February 20, 2009
    19. 1. Atomisation The semantic web? Friday, February 20, 2009
    20. 1. Atomisation Everything is getting smaller Friday, February 20, 2009
    21. 1. Atomisation 2. Decentralisation 3. Manual labour 4. Craftsmanship 5. Mercenaries 6. ROI is king Friday, February 20, 2009
    22. 2. Decentralisation Fundamental Internet is decentralised Friday, February 20, 2009
    23. Friday, February 20, 2009
    24. 2. Decentralisation Metcalfe’s Law http://en.wikipedia.org/wiki/Metcalfe%27s_law Friday, February 20, 2009
    25. 2. Decentralisation Fragments? - Blogs, Twitter - Flickr - YouTube, Vimeo, GarageTV - Friendfeed - Tumblr Friday, February 20, 2009
    26. Friday, February 20, 2009
    27. 2. Decentralisation Social networks will decentralise or disappear. Friday, February 20, 2009
    28. 2. Decentralisation Back to the village Friday, February 20, 2009
    29. 1. Atomisation 2. Decentralisation 3. Manual labour 4. Craftsmanship 5. Mercenaries 6. ROI is king Friday, February 20, 2009
    30. 3. Manual labour Last century we’ve automated everything. Friday, February 20, 2009
    31. 3. Manual labour Not only our production. Friday, February 20, 2009
    32. 3. Manual labour Friday, February 20, 2009
    33. But also our contacts with clients. Friday, February 20, 2009
    34. 3. Manual labour No more. Back to the manual labour. Friday, February 20, 2009
    35. 3. Manual labour CPM is dead! Banners, campagns, blast e-mails... Those are the tactics of mass media. Friday, February 20, 2009
    36. 3. Manual labour CPM is dead! The web is: 1 on 1. Friday, February 20, 2009
    37. Personal conversations Friday, February 20, 2009
    38. 3. Manual labour Marketing on the web: Personal conversations. 1 on 1. Friday, February 20, 2009
    39. 3. Manual labour Marketing on the web: Personal conversations. 1 on 1. Of course: technology-assisted. Friday, February 20, 2009
    40. 1. Atomisation 2. Decentralisation 3. Manual labour 4. Craftsmanship 5. Mercenaries 6. ROI is king Friday, February 20, 2009
    41. 4. Craftsmanship Friday, February 20, 2009
    42. (people always like pictures of cute babies) Friday, February 20, 2009
    43. 4. Craftsmanship User Generated Content Friday, February 20, 2009
    44. 4. Craftsmanship Blogs Facebook, Netlog, Ning Flickr YouTube SoundCloud ... Friday, February 20, 2009
    45. 4. Craftsmanship Everyone is creating The means to create are widespread and low-barrier. Friday, February 20, 2009
    46. 4. Craftsmanship Revolutionary! The internet is the first medium where the tool to produce is the same as the tool to consume. Friday, February 20, 2009
    47. Take a moment to let that sink in... Friday, February 20, 2009
    48. 4. Craftsmanship Craftsmanship gets noticed When everyone is creating, craftsmanship gets noticed twice as hard. Friday, February 20, 2009
    49. 4. Craftsmanship Back to craftsmanship Friday, February 20, 2009
    50. 1. Atomisation 2. Decentralisation 3. Manual labour 4. Craftsmanship 5. Mercenaries 6. ROI is king Friday, February 20, 2009
    51. 5. Mercenaries Decentralisation Also in companies... Friday, February 20, 2009
    52. 5. Mercenaries A fleet of speedboats Friday, February 20, 2009
    53. 5. Mercenaries Trends in companies: - decentralisation - project-based teams - focus on manual labour (skills) - craftsmanship is valued Friday, February 20, 2009
    54. 5. Mercenaries Personal Branding Start working on your personal brand NOW! Friday, February 20, 2009
    55. 5. Mercenaries Back to the mercenaries Friday, February 20, 2009
    56. 1. Atomisation 2. Decentralisation 3. Manual labour 4. Craftsmanship 5. Mercenaries 6. ROI is king Friday, February 20, 2009
    57. 6. ROI is king Did they tell you yet? Friday, February 20, 2009
    58. There’s a crisis. Friday, February 20, 2009
    59. All of a sudden, it’s all about the money again. Friday, February 20, 2009
    60. 6. ROI is king ROI: Return On Investment - measurable - proven results - smaller investments - fast adjustments Friday, February 20, 2009
    61. 6. ROI is king ROI: Return On Investment - measurable - proven results - smaller investments - fast adjustments -> That’s the internet! Friday, February 20, 2009
    62. 6. ROI is king Vive le ROI! Friday, February 20, 2009
    63. 1. Atomisation 2. Decentralisation 3. Manual labour 4. Craftsmanship 5. Mercenaries 6. ROI is king Friday, February 20, 2009
    64. 1. Everything is getting smaller 2. Back to the village 3. Back to manual labour 4. Back to craftsmanship 5. Back to mercenaries 6. ROI is king Friday, February 20, 2009
    65. Back to... Friday, February 20, 2009
    66. Back to the Middle Ages? Friday, February 20, 2009
    67. Back to the Middle Ages? Maybe... Friday, February 20, 2009
    68. (Remember: personal opinion) Friday, February 20, 2009
    69. Maybe I’m just the jester. Friday, February 20, 2009
    70. What do you think? Tell me on Twitter: @netlash Friday, February 20, 2009
    71. Bart de Waele bart@netlash.com www.netlash.com twitter.com/netlash Internetdag Arteveldehogeschool - 20/2/2009 Friday, February 20, 2009

    + Bart De WaeleBart De Waele, 8 months ago

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