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The State of the Web: back to the Middle Ages
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The State of the Web: back to the Middle Ages

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Presentation for Arteveldehogeschool, about the State of the Web.

Presentation for Arteveldehogeschool, about the State of the Web.

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  • Transcript

    • 1. Back to the Middle Ages Friday, February 20, 2009
    • 2. Hi! My name is Bart Friday, February 20, 2009
    • 3. I work at webagency Netlash ... and a few other companies: Friday, February 20, 2009
    • 4. You can find me at: www.ondernemeringent.be www.netlash.com www.metatale.eu www.kobedewaele.be www.kopjekoffie.be twitter.com/netlash (Yes, that’s a lot of www) Friday, February 20, 2009
    • 5. The state of the web Friday, February 20, 2009
    • 6. Friday, February 20, 2009
    • 7. Boring ! Friday, February 20, 2009
    • 8. The state of the web Friday, February 20, 2009
    • 9. The future of the web Where are we heading? Friday, February 20, 2009
    • 10. Friday, February 20, 2009
    • 11. The future of the web Of course, it’s a bit like reading Tarot. Friday, February 20, 2009
    • 12. Friday, February 20, 2009
    • 13. The future of the web This is just my personal opinion... Friday, February 20, 2009
    • 14. 1. Atomisation 2. Decentralisation 3. Manual labour 4. Craftsmanship 5. Mercenaries 6. ROI is king Friday, February 20, 2009
    • 15. 1. Atomisation 2. Decentralisation 3. Manual labour 4. Craftsmanship 5. Mercenaries 6. ROI is king Friday, February 20, 2009
    • 16. 1. Atomisation Fragmentation in the smallest possible particles Friday, February 20, 2009
    • 17. 1. Atomisation Portal Website Page (permalink) Article Microblog (140) ? Friday, February 20, 2009
    • 18. Friday, February 20, 2009
    • 19. 1. Atomisation The semantic web? Friday, February 20, 2009
    • 20. 1. Atomisation Everything is getting smaller Friday, February 20, 2009
    • 21. 1. Atomisation 2. Decentralisation 3. Manual labour 4. Craftsmanship 5. Mercenaries 6. ROI is king Friday, February 20, 2009
    • 22. 2. Decentralisation Fundamental Internet is decentralised Friday, February 20, 2009
    • 23. Friday, February 20, 2009
    • 24. 2. Decentralisation Metcalfe’s Law http://en.wikipedia.org/wiki/Metcalfe%27s_law Friday, February 20, 2009
    • 25. 2. Decentralisation Fragments? - Blogs, Twitter - Flickr - YouTube, Vimeo, GarageTV - Friendfeed - Tumblr Friday, February 20, 2009
    • 26. Friday, February 20, 2009
    • 27. 2. Decentralisation Social networks will decentralise or disappear. Friday, February 20, 2009
    • 28. 2. Decentralisation Back to the village Friday, February 20, 2009
    • 29. 1. Atomisation 2. Decentralisation 3. Manual labour 4. Craftsmanship 5. Mercenaries 6. ROI is king Friday, February 20, 2009
    • 30. 3. Manual labour Last century we’ve automated everything. Friday, February 20, 2009
    • 31. 3. Manual labour Not only our production. Friday, February 20, 2009
    • 32. 3. Manual labour Friday, February 20, 2009
    • 33. But also our contacts with clients. Friday, February 20, 2009
    • 34. 3. Manual labour No more. Back to the manual labour. Friday, February 20, 2009
    • 35. 3. Manual labour CPM is dead! Banners, campagns, blast e-mails... Those are the tactics of mass media. Friday, February 20, 2009
    • 36. 3. Manual labour CPM is dead! The web is: 1 on 1. Friday, February 20, 2009
    • 37. Personal conversations Friday, February 20, 2009
    • 38. 3. Manual labour Marketing on the web: Personal conversations. 1 on 1. Friday, February 20, 2009
    • 39. 3. Manual labour Marketing on the web: Personal conversations. 1 on 1. Of course: technology-assisted. Friday, February 20, 2009
    • 40. 1. Atomisation 2. Decentralisation 3. Manual labour 4. Craftsmanship 5. Mercenaries 6. ROI is king Friday, February 20, 2009
    • 41. 4. Craftsmanship Friday, February 20, 2009
    • 42. (people always like pictures of cute babies) Friday, February 20, 2009
    • 43. 4. Craftsmanship User Generated Content Friday, February 20, 2009
    • 44. 4. Craftsmanship Blogs Facebook, Netlog, Ning Flickr YouTube SoundCloud ... Friday, February 20, 2009
    • 45. 4. Craftsmanship Everyone is creating The means to create are widespread and low-barrier. Friday, February 20, 2009
    • 46. 4. Craftsmanship Revolutionary! The internet is the first medium where the tool to produce is the same as the tool to consume. Friday, February 20, 2009
    • 47. Take a moment to let that sink in... Friday, February 20, 2009
    • 48. 4. Craftsmanship Craftsmanship gets noticed When everyone is creating, craftsmanship gets noticed twice as hard. Friday, February 20, 2009
    • 49. 4. Craftsmanship Back to craftsmanship Friday, February 20, 2009
    • 50. 1. Atomisation 2. Decentralisation 3. Manual labour 4. Craftsmanship 5. Mercenaries 6. ROI is king Friday, February 20, 2009
    • 51. 5. Mercenaries Decentralisation Also in companies... Friday, February 20, 2009
    • 52. 5. Mercenaries A fleet of speedboats Friday, February 20, 2009
    • 53. 5. Mercenaries Trends in companies: - decentralisation - project-based teams - focus on manual labour (skills) - craftsmanship is valued Friday, February 20, 2009
    • 54. 5. Mercenaries Personal Branding Start working on your personal brand NOW! Friday, February 20, 2009
    • 55. 5. Mercenaries Back to the mercenaries Friday, February 20, 2009
    • 56. 1. Atomisation 2. Decentralisation 3. Manual labour 4. Craftsmanship 5. Mercenaries 6. ROI is king Friday, February 20, 2009
    • 57. 6. ROI is king Did they tell you yet? Friday, February 20, 2009
    • 58. There’s a crisis. Friday, February 20, 2009
    • 59. All of a sudden, it’s all about the money again. Friday, February 20, 2009
    • 60. 6. ROI is king ROI: Return On Investment - measurable - proven results - smaller investments - fast adjustments Friday, February 20, 2009
    • 61. 6. ROI is king ROI: Return On Investment - measurable - proven results - smaller investments - fast adjustments -> That’s the internet! Friday, February 20, 2009
    • 62. 6. ROI is king Vive le ROI! Friday, February 20, 2009
    • 63. 1. Atomisation 2. Decentralisation 3. Manual labour 4. Craftsmanship 5. Mercenaries 6. ROI is king Friday, February 20, 2009
    • 64. 1. Everything is getting smaller 2. Back to the village 3. Back to manual labour 4. Back to craftsmanship 5. Back to mercenaries 6. ROI is king Friday, February 20, 2009
    • 65. Back to... Friday, February 20, 2009
    • 66. Back to the Middle Ages? Friday, February 20, 2009
    • 67. Back to the Middle Ages? Maybe... Friday, February 20, 2009
    • 68. (Remember: personal opinion) Friday, February 20, 2009
    • 69. Maybe I’m just the jester. Friday, February 20, 2009
    • 70. What do you think? Tell me on Twitter: @netlash Friday, February 20, 2009
    • 71. Bart de Waele bart@netlash.com www.netlash.com twitter.com/netlash Internetdag Arteveldehogeschool - 20/2/2009 Friday, February 20, 2009