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The Mysterious Disappearance of the Button

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About the future of UX design.

About the future of UX design.

Published in: Technology, Business
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  • 1. The MysteriousDisappearanceof the Button
  • 2. Good afternoon.My name is Bart.
  • 3. This is my daughterMerel (I have 3 kids).
  • 4. I’m passionateabout coffee.
  • 5. I’m passionate aboutI live and workin Ghent.
  • 6. I work at digital agency Wijs (ex Netlash-bSeen).
  • 7. Part of Heaven Can Wait ecosystem.
  • 8. You can find me onTwitter: @netlash
  • 9. http://slideshare.net/netlash
  • 10. The MysteriousDisappearanceof the ButtonAbout the future of UX design.Multi-Mania, 13/5/2013
  • 11. A quietrevolution.
  • 12. ‣ communications (chat, mail, skype, blog, twitter)‣ media (music, video, news)‣ technology‣ ...Massive shift from analog to digital
  • 13. We’re only halfway.
  • 14. When you say‘camera’...
  • 15. ... do you think‘analog’ or ‘digital’ ?
  • 16. Buttons evolvefrom ‘physical’
  • 17. Buttons evolvefrom ‘physical’to ‘digital’.
  • 18. Our cars will be next.
  • 19. Even the washingmachines gettouchscreens.
  • 20. Smartphone controlled toilet.Of course, youcan push thistoo far...
  • 21. If everything becomes digital, and every device gets adigital interface:UX design will become an even more importantskill.UX Design
  • 22. A quietrevolution.
  • 23. “Every new technology starts by copyingthe old technology.”
  • 24. First tv-shows weretheatre plays with acamera pointed at them.
  • 25. Until this.
  • 26. At first, we need the language of the oldtechnology to understand the new technology.We create metaphors.
  • 27. 450“horsepower”
  • 28. - desktop- folders- files- trash- ...
  • 29. Until this.
  • 30. Why is the iPad ‘intuitive’?
  • 31. locus ofcontrollocus ofattention
  • 32. ‘What we do’ and ‘what we see’ is in 2 differentplaces.The metaphor of ‘mouse + pointer’ creates smallbrain friction.We need ‘brain CPU’ just to work with adesktop.
  • 33. locus ofcontrollocus ofattention
  • 34. Tablets with touchscreens remove themetaphor.They remove the ‘brain friction’, and thus feelmore intuitive.
  • 35. UX design is coming of age.It is finding its own language. It is removing themetaphors.
  • 36. ‣ physical buttons -> digital buttons‣ 3d-effects, bevels, drop shadows‣ skeuomorphismStep 1: copy
  • 37. Copy physicalbuttons todigital buttons.
  • 38. ‣ metro style‣ Pinterest‣ ...Step 2: the visual web
  • 39. Yes, I know. It’s a bit of a fad.But it’s also a sign that UX design is losing themetaphors, and accepting its own language.(The screen is flat. Accept it.)Step 2: flat webdesign
  • 40. Buttons are being replaced by gestures.Step 3: gestures
  • 41. Step 3: gestures
  • 42. Boldly going where no man has gone before?Step 4: what’s next?
  • 43. Moving into science-fiction teritory now...
  • 44. “The action is the button.”
  • 45. Shazam
  • 46. Wii
  • 47. Bump
  • 48. Moves app
  • 49. Parrot headphones
  • 50. Google Glass
  • 51. Memoto
  • 52. Camera reads emotion.
  • 53. ‣ location based -> geofences‣ movement‣ sensor (heart rate, pulse...)‣ context based (calendar + traffic: Google Now)Context-aware devices.The action is the button
  • 54. UX design is coming of age.UX design will be about using the context todefine actions.
  • 55. Move away from the metaphor.
  • 56. Move away from the metaphor.Start using contextual input to remove the button.
  • 57. Expect:more profound change.
  • 58. Not just a faster horse...
  • 59. ‣ not just extra channels‣ not just ‘better marketing’‣ profound societal changesProfound changes
  • 60. Be prepared to flip your value chain.Think digital.
  • 61. Questions?
  • 62. Wijs bvbaVoorhavenlaan 31/39000 GENT09 335 22 8009 330 09 83http://wijs.beinfo@wijs.beBE 0473.071.275

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