Online Communities: what works, and what doesn't.

19,276 views
18,190 views

Published on

Some basic ideas, tips and tricks on how to build, launch and maintain online communities.

Published in: Self Improvement
10 Comments
120 Likes
Statistics
Notes
No Downloads
Views
Total views
19,276
On SlideShare
0
From Embeds
0
Number of Embeds
466
Actions
Shares
0
Downloads
1,657
Comments
10
Likes
120
Embeds 0
No embeds

No notes for slide





























































































































































































































































































































  • Online Communities: what works, and what doesn't.

    1. Online communities What works and what doesn’t?
    2. Hi! My name is Bart
    3. Ik work at web agency Netlash ... and a few other companies:
    4. This is my son Kobe
    5. I’m passionate about coffee
    6. You can find me here: www.ondernemeringent.be www.netlash.com www.talkingheads.be www.kobedewaele.be www.kopjekoffie.be www.twitter.com/netlash (Yes, that’s a lot of www’s)
    7. Online Communities What works and what doesn’t ?
    8. 1. What is a community? 2. Success of a community? 3. Building a community 4. Launch a community 5. Maintain a community
    9. 1. What is a community? 2. Success of a community? 3. Building a community 4. Launch a community 5. Maintain a community
    10. 1. What is a community? Examples?
    11. 1. What is a community? Blog
    12. 1. What is a community? Blog Forum
    13. 1. What is a community? Blog Forum Chatroom
    14. 1. What is a community? Blog Forum Chatroom Drupal
    15. 1. What is a community? Blog Forum Chatroom Drupal Facebook, Twitter
    16. 1. What is a community? Blog Forum Chatroom Drupal Facebook, Twitter Ning
    17. 1. What is a community? Blog Forum Chatroom Drupal Facebook, Twitter Ning Own community site
    18. 1. What is a community? Blog Forum Chatroom Drupal Facebook, Twitter Ning Own community site ...
    19. 1. What is a community?
    20. 1. What is a community? Does anyone actually have a definition?
    21. 1. What is a community? Online community = A virtual place where people with similar characteristics meet on a regular basis.
    22. 1. What is a community? Why? - strenghten your brand - CRM - SEO - Ads (€) - because others do it...
    23. 1. What is a community? Why? - add value for your users
    24. 1. What is a community? Determine your own goals!
    25. 1. What is a community? 2. Success of a community? 3. Building a community 4. Launch a community 5. Maintain a community
    26. 2. Success of a community Success = number of members x content (interaction)
    27. 2. Success of a community
    28. 2. Success of a community Piramid 1 10 100 1000
    29. 2. Success of a community Piramid 1 Creators 10 Commentators 100 Lurkers 1000 Strangers
    30. 2. Success of a community Success = number of members x content (interaction)
    31. 2. Success of a community Piramid 1 Creators 10 Commentators 100 Lurkers 1000 Strangers
    32. 2. Success of a community External signs of succes ‘sense of ownership’ shared history rituals
    33. 1. What is a community? 2. Success of a community? 3. Building a community 4. Launch a community 5. Maintain a community
    34. 3. Building a community What does it take?
    35. 3. Building a community How much money does it take?
    36. 3. Building a community none to a lot €
    37. 3. Building a community none to a lot € - free: Wordpress, Drupal, Ning, Twitter, Facebook... - paying: Wordpress, Drupal, Facebook... - bespoke (see www.abconcerts.be)
    38. 3. Building a community Your own platform or an existing social network?
    39. 3. Building a community You wouldn’t interrupt a conversation on a phone - why would you do it in a social network?
    40. 3. Building a community Your own platform or an existing social network? Both are viable. Ideal: mix of both.
    41. 3. Building a community Always keep in mind...
    42. 3. Building a community Always keep in mind... 1. Total cost of ownership 2. Your own goals
    43. 3. Building a community Total cost of ownership - extensible / integration? - hosting cost! - maintainablity (moderation)
    44. 3. Building a community Your own goals - on your own territory, or on someone elses? - integration CRM - cost over lifetime
    45. 3. Building a community Tip! Start small, grow, evolve.
    46. 3. Building a community Tip! Start small, grow, evolve. Learn while you grow.
    47. 3. Building a community Just start building
    48. 3. Building a community Critical success factors: usability user experience
    49. 3. Building a community Critical success factors: usability = IA + interface design + code user experience = usability + design + content
    50. 1. What is a community? 2. Success of a community? 3. Building a community 4. Launch a community 5. Maintain a community
    51. 4. Launch a community Launch!
    52. 4. Launch a community
    53. 4. Launch a community Before launching: members content
    54. 4. Launch a community Roll model Your first members and your first content are roll models. Others will copy these paterns.
    55. 4. Launch a community Beta phase - collegues - friends - powerusers ... build slowly
    56. 4. Launch a community Launch!
    57. 4. Launch a community 5 tips for launching
    58. 4. Launch a community 1. Welcome new members Cfr. Flickr: “You have to welcome your first 10.000 users personally”
    59. 4. Launch a community 2. Be present yourself Members can sense your reaction speed. Lead by example!
    60. 4. Launch a community 3. New content Publish your own content. Have a stack of content ready!
    61. 4. Launch a community 4. Roll model Guard the behaviour of your first members. Guard the quality of your first content.
    62. 4. Launch a community 5. Reward ‘acknowledge’ React positively on good content.
    63. 1. What is a community? 2. Success of a community? 3. Building a community 4. Launch a community 5. Maintain a community
    64. 5. Maintain a community
    65. 5. Maintain a community Remember?
    66. 5. Maintain a community Piramid 1 Creators 10 Commentators 100 Lurkers 1000 Strangers
    67. 5. Maintain a community 1. From ‘stranger’ to ‘lurker’ - SEO - widgets! - other communities - old media - ‘viral’
    68. 5. Maintain a community 2. From ‘lurker’ to ‘commentator’ - babysteps - co-creation - progressive disclosure
    69. 5. Maintain a community 3. From ‘commentator’ to ‘creator’ - ‘safe & sure’ - guidelines, policies - build in status - provoke: ask questions! - reward
    70. 5. Maintain a community Maintainable! - automatic content: API’s (YouTube, Flickr, Wikipedia...) - automatic moderation: karma
    71. 5. Maintain a community Maintainable! - Use your members (promovation). - Complete automatisation does not exist...
    72. 5. Maintain a community a good community takes... TIME and WORK
    73. 5. Maintain a community A few more tips
    74. 5 causes of a quiet dead
    75. 5. Maintain a community 1. Build it and they will come Assume new members will just show up.
    76. 5. Maintain a community 2. Do a ‘Cremmeke’
    77. 5. Maintain a community 2. Do a ‘Cremmeke’ Pre-moderation, censorship, rules that are too strict.
    78. 5. Maintain a community 3. Hardcore Old skool <-> Newbies Community leader with big ego
    79. 5. Maintain a community 4. Too complicated How to register? How does it work? What is the purpose? Usability & User experience!
    80. 5. Maintain a community 5. Neglect Not enough updates, absent moderators.
    81. Lurkers
    82. 5. Maintain a community Lurker = passive member ‘troll’
    83. 5. Maintain a community Piramid 1 Creators 10 Commentators 100 Lurkers 1000 Strangers
    84. 5. Maintain a community 8 anti-lurker tips
    85. 5. Maintain a community 1. Avoid the empty-bar effect
    86. 5. Maintain a community 2. Active copy
    87. 5. Maintain a community 3. Make the purpose clear
    88. 5. Maintain a community 4. Welcome!
    89. 5. Maintain a community 5. Put new (active) members in the spotlight
    90. 5. Maintain a community 6. Provoke discussion Ask questions, use your own blog. But: avoid off-topic.
    91. 5. Maintain a community 7. Track non-active members E-mailing, competition.
    92. 5. Maintain a community 8. Reward good behaviour Status (built-in!) Praise Real reward (gifts)
    93. 1. What is a community? 2. Success of a community? 3. Building a community 4. Launch a community 5. Maintain a community
    94. To conclude
    95. The ‘Soylent Green’ moment
    96. The ‘Soylent Green’ moment The web is people
    97. Communities are populated by people
    98. Real people, not ‘users’
    99. People with children
    100. People with passions
    101. Communities = people So treat them as people:
    102. Communities = people Conversation
    103. Questions?
    104. Bart de Waele bart@netlash.com www.netlash.com twitter.com/netlash UiTFORUM - 26/1/2009

    ×