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ONLINE BRANDING
Good afternoon! My name is Bart.
This is my daughter Merel.
I’m passionate about coffee.
I work at web agency Netlash.... and a few other companies:
@netlash
http://slideshare.net/netlash
ONLINE BRANDINGBranding Day, JCI Lier, 5/3/2011
A changing world...
A changing world...‣   online becomes the hub‣   from broadcast to network‣   from seller’s to buyer’s market
Online becomes the hubfor everything.
Social drives traffic‣   Facebook‣   LinkedIn‣   Twitter‣   Netlog
From broadcastto network.
From broadcast to network‣   Peer 2 Peer marketing
From seller’s marketto buyer’s market.
From seller’s market to buyer’s market‣   Marketing -> PR‣   Branding -> Customer Service‣   Loud yelling -> listening int...
8 tips for online branding
8claim             quantitylisten            humanconsistency       targetchoice            fun
1. Claim
Claim‣   Claim your name‣   Test‣   Transport your network
Hub!‣   Make sure you have your basecamp‣   Blog...
8claim             quantitylisten            humanconsistency       targetchoice            fun
2. Listen
Social media is a bar...
Listen‣   RSS -> blogsearch, twitter search‣   Ubervue, SocialMention‣   Engagor
8claim             quantitylisten            humanconsistency       targetchoice            fun
3. Consistency
Be consistent‣   Avatar!‣   Tone of voice‣   Links
8claim             quantitylisten            humanconsistency       targetchoice            fun
4. Choice
Choose wisely‣   Networks‣   Tone of voice‣   Content
8claim             quantitylisten            humanconsistency       targetchoice            fun
Shhhhtttt...
The big secret...
5. Quantity
Quantity with value‣   Insights‣   Links to valuable content (aggregate & filter)‣   Show the human‣   Personal contact
Out of sight, out of mind.
Find the time...
Flood
Dominate the front page‣   Google bowling‣   Black hat EdgeRank techniques‣   Better: flood
8claim             quantitylisten            humanconsistency       targetchoice            fun
6. Human
Don’t be a robot‣   Authenticity‣   The good and the bad‣   Answer, react, interact‣   Stay positive
Don’t feed the trolls.
8claim             quantitylisten            humanconsistency       targetchoice            fun
7. Target
Know your target‣   KPI’s‣   Network‣   Linkerati‣   Offline!
8claim             quantitylisten            humanconsistency       targetchoice            fun
But don’t forget:
8. Fun
Have fun‣   Choose your own battlefields‣   Do the things you enjoy (or learn to enjoy them)
8claim             quantitylisten            humanconsistency       targetchoice            fun
Take away 1 thing
The “Soylent Green” moment.
The web is people.The “Soylent Green” moment.
The web is used by people.
Real people, not ‘users’.
People with children.
People with passions.
The web = people.So treat them as people:don’t be a robot.
Conversation
Questions?
twitter.com/netlashbart@netlash.comwww.netlash.com
Online Branding
Online Branding
Online Branding
Online Branding
Online Branding
Online Branding
Online Branding
Online Branding
Online Branding
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Online Branding

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8 tips for online branding and online reputation management.
Branding Day, JCI Lier, 5/3/2011.

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Transcript of "Online Branding"

  1. 1. ONLINE BRANDING
  2. 2. Good afternoon! My name is Bart.
  3. 3. This is my daughter Merel.
  4. 4. I’m passionate about coffee.
  5. 5. I work at web agency Netlash.... and a few other companies:
  6. 6. @netlash
  7. 7. http://slideshare.net/netlash
  8. 8. ONLINE BRANDINGBranding Day, JCI Lier, 5/3/2011
  9. 9. A changing world...
  10. 10. A changing world...‣ online becomes the hub‣ from broadcast to network‣ from seller’s to buyer’s market
  11. 11. Online becomes the hubfor everything.
  12. 12. Social drives traffic‣ Facebook‣ LinkedIn‣ Twitter‣ Netlog
  13. 13. From broadcastto network.
  14. 14. From broadcast to network‣ Peer 2 Peer marketing
  15. 15. From seller’s marketto buyer’s market.
  16. 16. From seller’s market to buyer’s market‣ Marketing -> PR‣ Branding -> Customer Service‣ Loud yelling -> listening intently
  17. 17. 8 tips for online branding
  18. 18. 8claim quantitylisten humanconsistency targetchoice fun
  19. 19. 1. Claim
  20. 20. Claim‣ Claim your name‣ Test‣ Transport your network
  21. 21. Hub!‣ Make sure you have your basecamp‣ Blog...
  22. 22. 8claim quantitylisten humanconsistency targetchoice fun
  23. 23. 2. Listen
  24. 24. Social media is a bar...
  25. 25. Listen‣ RSS -> blogsearch, twitter search‣ Ubervue, SocialMention‣ Engagor
  26. 26. 8claim quantitylisten humanconsistency targetchoice fun
  27. 27. 3. Consistency
  28. 28. Be consistent‣ Avatar!‣ Tone of voice‣ Links
  29. 29. 8claim quantitylisten humanconsistency targetchoice fun
  30. 30. 4. Choice
  31. 31. Choose wisely‣ Networks‣ Tone of voice‣ Content
  32. 32. 8claim quantitylisten humanconsistency targetchoice fun
  33. 33. Shhhhtttt...
  34. 34. The big secret...
  35. 35. 5. Quantity
  36. 36. Quantity with value‣ Insights‣ Links to valuable content (aggregate & filter)‣ Show the human‣ Personal contact
  37. 37. Out of sight, out of mind.
  38. 38. Find the time...
  39. 39. Flood
  40. 40. Dominate the front page‣ Google bowling‣ Black hat EdgeRank techniques‣ Better: flood
  41. 41. 8claim quantitylisten humanconsistency targetchoice fun
  42. 42. 6. Human
  43. 43. Don’t be a robot‣ Authenticity‣ The good and the bad‣ Answer, react, interact‣ Stay positive
  44. 44. Don’t feed the trolls.
  45. 45. 8claim quantitylisten humanconsistency targetchoice fun
  46. 46. 7. Target
  47. 47. Know your target‣ KPI’s‣ Network‣ Linkerati‣ Offline!
  48. 48. 8claim quantitylisten humanconsistency targetchoice fun
  49. 49. But don’t forget:
  50. 50. 8. Fun
  51. 51. Have fun‣ Choose your own battlefields‣ Do the things you enjoy (or learn to enjoy them)
  52. 52. 8claim quantitylisten humanconsistency targetchoice fun
  53. 53. Take away 1 thing
  54. 54. The “Soylent Green” moment.
  55. 55. The web is people.The “Soylent Green” moment.
  56. 56. The web is used by people.
  57. 57. Real people, not ‘users’.
  58. 58. People with children.
  59. 59. People with passions.
  60. 60. The web = people.So treat them as people:don’t be a robot.
  61. 61. Conversation
  62. 62. Questions?
  63. 63. twitter.com/netlashbart@netlash.comwww.netlash.com
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