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Old Media
   vs.
New Media
Hi! I’m Bart.
I work at web agency Netlash.




        ... and a few other companies:
Old Media
vs.
New Media




       Inspiration Session for Concentra - 15/12/2009
Hey media folks...
What are you looking for?
Not Jesus but the Jester.
A few observations
from an internet guy.
1. Content

2. Distribution

3. Information

4. News

5. Community
1. Content

2. Distribution

3. Information

4. News

5. Community
Is it the media’s job to deliver the
quantity of content?
Content farms
www.answers.com

83 mio visitors in sept ‘09
1.9 mio USD revenue in sept ‘09
38 mio webpages
www.demandmedia.com

pays 200 USD for 10 videos
creates 4000 articles a day
4000
a
day
4000
Opportunity or threat?
I believe there’s room for more
content farms in local markets.

(Like Belgium.)
But you can’t beat these guys
with 10 articles a day.

You will have to go *all out* on
quantity.
And assume your public is just
cattle.

(There’s an ethical issue.)
Is it the media’s job to deliver the
quality of content?
Professionalism vs. Passion
Journalist: knows a lot about the
process (journalism), but not
about the topic.
Amateur: is passionate about the
topic, b...
You can’t beat these guys with a
well-written superficial story.

You will have to go *all out* on
quality.
My opinion:

* Go horizontal (very horizontal)
* Go vertical (very vertical)
* Go niche (very niche)
1. Content

2. Distribution

3. Information

4. News

5. Community
Are media about distribution?
Internet:

The first mass medium where the
production tool is the same as the
consumption tool.
Internet:

This changes everything.
It’s not about distribution anymore.
2 brain teasers:
2 brain teasers:

* the network effect
2 brain teasers:

* the network-effect
* website as an island
1. Content

2. Distribution

3. Information

4. News

5. Community
Is information this:

Text (+ photo)

?
Or is it this:
David McCandless

http://www.davidmaccandless.com
My opinion:

* Infographics are the new journalism
* The way to beat bloggers...
New York Times Innovation Portfolio

http://innovate.whsites.net
My opinion:

* The web is interactive
* Think ‘application’ i/o ‘article’
1. Content

2. Distribution

3. Information

4. News

5. Community
A radical revolution
in the past 10 years...
Poll:

How do you plan to meet up with
your friends for a night on the town?
(Hint: it’s not about mobile telephony.
It’s about planning *realtime* instead
of planning ahead. Thanks to the
cellphone.)
Always connected,
always realtime.
http://www.thedailyshow.com/watch/wed-june-10-2009/end-times



 The Daily Show - End Times
 3:03
“Give me one thing in there that
happened today.”
Now! Now! Now!

(The Realtime Web)
1. Content

2. Distribution

3. Information

4. News

5. Community
Web 2.0

(Yeah, yeah. I know. It jumped the
shark blah blah blah.)
The essence of the web (formerly
known as Web 2.0):

* creation
* social
* distributed
The essence of the web (formerly
known as Web 2.0):

* people want to create, not just consume
* people want to share
* it...
Social search
Social search

Search is shifting from algorithm-
based search to social-powered
search.
Social search

If I want to know the capital of
Estonia, I’ll turn to Google.
Social search

If I want to find a plumber in my
neighbourhood that people I trust will
recommend me, I’ll turn to Twitter ...
There is still a need for someone who
can recommend the right ‘news’ to me.
A brand?
A community?
Common values?
A face?
(Digital Curators)
1. Content

2. Distribution

3. Information

4. News

5. Community
Lots of questions...
?
Am I saying you’re doomed?
No.
Lots of possibilities and
opportunities.
Time to grab them.
Questions?
Bart de Waele
bart@netlash.com

www.netlash.com
twitter.com/netlash



                  Inspiration Session for Concentra...
Old Media vs. New Media
Old Media vs. New Media
Old Media vs. New Media
Old Media vs. New Media
Old Media vs. New Media
Old Media vs. New Media
Old Media vs. New Media
Old Media vs. New Media
Old Media vs. New Media
Old Media vs. New Media
Old Media vs. New Media
Old Media vs. New Media
Old Media vs. New Media
Old Media vs. New Media
Old Media vs. New Media
Old Media vs. New Media
Old Media vs. New Media
Old Media vs. New Media
Old Media vs. New Media
Old Media vs. New Media
Old Media vs. New Media
Old Media vs. New Media
Old Media vs. New Media
Old Media vs. New Media
Old Media vs. New Media
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Old Media vs. New Media

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Inspiration session for Concentra.
My view as an internet guy on the role of media online.

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Transcript of "Old Media vs. New Media"

  1. 1. Old Media vs. New Media
  2. 2. Hi! I’m Bart.
  3. 3. I work at web agency Netlash. ... and a few other companies:
  4. 4. Old Media vs. New Media Inspiration Session for Concentra - 15/12/2009
  5. 5. Hey media folks... What are you looking for?
  6. 6. Not Jesus but the Jester.
  7. 7. A few observations from an internet guy.
  8. 8. 1. Content 2. Distribution 3. Information 4. News 5. Community
  9. 9. 1. Content 2. Distribution 3. Information 4. News 5. Community
  10. 10. Is it the media’s job to deliver the quantity of content?
  11. 11. Content farms
  12. 12. www.answers.com 83 mio visitors in sept ‘09 1.9 mio USD revenue in sept ‘09 38 mio webpages
  13. 13. www.demandmedia.com pays 200 USD for 10 videos creates 4000 articles a day
  14. 14. 4000
  15. 15. a
  16. 16. day
  17. 17. 4000
  18. 18. Opportunity or threat?
  19. 19. I believe there’s room for more content farms in local markets. (Like Belgium.)
  20. 20. But you can’t beat these guys with 10 articles a day. You will have to go *all out* on quantity.
  21. 21. And assume your public is just cattle. (There’s an ethical issue.)
  22. 22. Is it the media’s job to deliver the quality of content?
  23. 23. Professionalism vs. Passion
  24. 24. Journalist: knows a lot about the process (journalism), but not about the topic. Amateur: is passionate about the topic, but doesn’t know the process.
  25. 25. You can’t beat these guys with a well-written superficial story. You will have to go *all out* on quality.
  26. 26. My opinion: * Go horizontal (very horizontal) * Go vertical (very vertical) * Go niche (very niche)
  27. 27. 1. Content 2. Distribution 3. Information 4. News 5. Community
  28. 28. Are media about distribution?
  29. 29. Internet: The first mass medium where the production tool is the same as the consumption tool.
  30. 30. Internet: This changes everything. It’s not about distribution anymore.
  31. 31. 2 brain teasers:
  32. 32. 2 brain teasers: * the network effect
  33. 33. 2 brain teasers: * the network-effect * website as an island
  34. 34. 1. Content 2. Distribution 3. Information 4. News 5. Community
  35. 35. Is information this: Text (+ photo) ?
  36. 36. Or is it this:
  37. 37. David McCandless http://www.davidmaccandless.com
  38. 38. My opinion: * Infographics are the new journalism * The way to beat bloggers...
  39. 39. New York Times Innovation Portfolio http://innovate.whsites.net
  40. 40. My opinion: * The web is interactive * Think ‘application’ i/o ‘article’
  41. 41. 1. Content 2. Distribution 3. Information 4. News 5. Community
  42. 42. A radical revolution in the past 10 years...
  43. 43. Poll: How do you plan to meet up with your friends for a night on the town?
  44. 44. (Hint: it’s not about mobile telephony. It’s about planning *realtime* instead of planning ahead. Thanks to the cellphone.)
  45. 45. Always connected, always realtime.
  46. 46. http://www.thedailyshow.com/watch/wed-june-10-2009/end-times The Daily Show - End Times 3:03
  47. 47. “Give me one thing in there that happened today.”
  48. 48. Now! Now! Now! (The Realtime Web)
  49. 49. 1. Content 2. Distribution 3. Information 4. News 5. Community
  50. 50. Web 2.0 (Yeah, yeah. I know. It jumped the shark blah blah blah.)
  51. 51. The essence of the web (formerly known as Web 2.0): * creation * social * distributed
  52. 52. The essence of the web (formerly known as Web 2.0): * people want to create, not just consume * people want to share * it’s all about the network effect
  53. 53. Social search
  54. 54. Social search Search is shifting from algorithm- based search to social-powered search.
  55. 55. Social search If I want to know the capital of Estonia, I’ll turn to Google.
  56. 56. Social search If I want to find a plumber in my neighbourhood that people I trust will recommend me, I’ll turn to Twitter or Facebook.
  57. 57. There is still a need for someone who can recommend the right ‘news’ to me.
  58. 58. A brand? A community? Common values? A face?
  59. 59. (Digital Curators)
  60. 60. 1. Content 2. Distribution 3. Information 4. News 5. Community
  61. 61. Lots of questions...
  62. 62. ?
  63. 63. Am I saying you’re doomed?
  64. 64. No.
  65. 65. Lots of possibilities and opportunities.
  66. 66. Time to grab them.
  67. 67. Questions?
  68. 68. Bart de Waele bart@netlash.com www.netlash.com twitter.com/netlash Inspiration Session for Concentra - 15/12/2009
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