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Old Media vs. New Media

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Inspiration session for Concentra. …

Inspiration session for Concentra.
My view as an internet guy on the role of media online.

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  • 1. Old Media vs. New Media
  • 2. Hi! I’m Bart.
  • 3. I work at web agency Netlash. ... and a few other companies:
  • 4. Old Media vs. New Media Inspiration Session for Concentra - 15/12/2009
  • 5. Hey media folks... What are you looking for?
  • 6. Not Jesus but the Jester.
  • 7. A few observations from an internet guy.
  • 8. 1. Content 2. Distribution 3. Information 4. News 5. Community
  • 9. 1. Content 2. Distribution 3. Information 4. News 5. Community
  • 10. Is it the media’s job to deliver the quantity of content?
  • 11. Content farms
  • 12. www.answers.com 83 mio visitors in sept ‘09 1.9 mio USD revenue in sept ‘09 38 mio webpages
  • 13. www.demandmedia.com pays 200 USD for 10 videos creates 4000 articles a day
  • 14. 4000
  • 15. a
  • 16. day
  • 17. 4000
  • 18. Opportunity or threat?
  • 19. I believe there’s room for more content farms in local markets. (Like Belgium.)
  • 20. But you can’t beat these guys with 10 articles a day. You will have to go *all out* on quantity.
  • 21. And assume your public is just cattle. (There’s an ethical issue.)
  • 22. Is it the media’s job to deliver the quality of content?
  • 23. Professionalism vs. Passion
  • 24. Journalist: knows a lot about the process (journalism), but not about the topic. Amateur: is passionate about the topic, but doesn’t know the process.
  • 25. You can’t beat these guys with a well-written superficial story. You will have to go *all out* on quality.
  • 26. My opinion: * Go horizontal (very horizontal) * Go vertical (very vertical) * Go niche (very niche)
  • 27. 1. Content 2. Distribution 3. Information 4. News 5. Community
  • 28. Are media about distribution?
  • 29. Internet: The first mass medium where the production tool is the same as the consumption tool.
  • 30. Internet: This changes everything. It’s not about distribution anymore.
  • 31. 2 brain teasers:
  • 32. 2 brain teasers: * the network effect
  • 33. 2 brain teasers: * the network-effect * website as an island
  • 34. 1. Content 2. Distribution 3. Information 4. News 5. Community
  • 35. Is information this: Text (+ photo) ?
  • 36. Or is it this:
  • 37. David McCandless http://www.davidmaccandless.com
  • 38. My opinion: * Infographics are the new journalism * The way to beat bloggers...
  • 39. New York Times Innovation Portfolio http://innovate.whsites.net
  • 40. My opinion: * The web is interactive * Think ‘application’ i/o ‘article’
  • 41. 1. Content 2. Distribution 3. Information 4. News 5. Community
  • 42. A radical revolution in the past 10 years...
  • 43. Poll: How do you plan to meet up with your friends for a night on the town?
  • 44. (Hint: it’s not about mobile telephony. It’s about planning *realtime* instead of planning ahead. Thanks to the cellphone.)
  • 45. Always connected, always realtime.
  • 46. http://www.thedailyshow.com/watch/wed-june-10-2009/end-times The Daily Show - End Times 3:03
  • 47. “Give me one thing in there that happened today.”
  • 48. Now! Now! Now! (The Realtime Web)
  • 49. 1. Content 2. Distribution 3. Information 4. News 5. Community
  • 50. Web 2.0 (Yeah, yeah. I know. It jumped the shark blah blah blah.)
  • 51. The essence of the web (formerly known as Web 2.0): * creation * social * distributed
  • 52. The essence of the web (formerly known as Web 2.0): * people want to create, not just consume * people want to share * it’s all about the network effect
  • 53. Social search
  • 54. Social search Search is shifting from algorithm- based search to social-powered search.
  • 55. Social search If I want to know the capital of Estonia, I’ll turn to Google.
  • 56. Social search If I want to find a plumber in my neighbourhood that people I trust will recommend me, I’ll turn to Twitter or Facebook.
  • 57. There is still a need for someone who can recommend the right ‘news’ to me.
  • 58. A brand? A community? Common values? A face?
  • 59. (Digital Curators)
  • 60. 1. Content 2. Distribution 3. Information 4. News 5. Community
  • 61. Lots of questions...
  • 62. ?
  • 63. Am I saying you’re doomed?
  • 64. No.
  • 65. Lots of possibilities and opportunities.
  • 66. Time to grab them.
  • 67. Questions?
  • 68. Bart de Waele bart@netlash.com www.netlash.com twitter.com/netlash Inspiration Session for Concentra - 15/12/2009