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Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
Nike & Social Media
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Nike & Social Media

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Published in: Business, Technology
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  • I liked this slideshow, and I agree with Entegris above. How do companies that dont have the excitable customer to try and engage with these tools?
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  • Thanks Bart. Brands like Nike do have the steep climb all companies have, but they do have a 'fan base' of customers. How different is this for companies that don't have such an excitable customer to try and engage with these tools?
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  • 1. Nike & Social Media maandag 21 september 2009
  • 2. Nike & Social Media 21/9/2009 maandag 21 september 2009
  • 3. Hi, I’m Bart maandag 21 september 2009
  • 4. Conversation starters maandag 21 september 2009
  • 5. Social Media? maandag 21 september 2009
  • 6. Web 2.0 maandag 21 september 2009
  • 7. Web 2.0 The ‘new’ web creation social decentralized maandag 21 september 2009
  • 8. maandag 21 september 2009
  • 9. Yelling does not work anymore maandag 21 september 2009
  • 10. What does work? Listen Facilitate Converse maandag 21 september 2009
  • 11. Nike+ maandag 21 september 2009
  • 12. Goal: get new active runners into contact with Nike+ as brand and as product reactivate existing Nike+ runners expand the network of Nike+ ambassadors start conversations around Nike+ maandag 21 september 2009
  • 13. maandag 21 september 2009
  • 14. Give a well-chosen group of bloggers a brand experience. maandag 21 september 2009
  • 15. Approach: select the right bloggers listen to their feedback facilitate them to spread the message keep the conversation going maandag 21 september 2009
  • 16. Remember... maandag 21 september 2009
  • 17. maandag 21 september 2009
  • 18. What does work? Listen Facilitate Converse maandag 21 september 2009
  • 19. Social Media? blogs Facebook Twitter Netlog Used to support, stimulate, facilitate the Blog Challenge. maandag 21 september 2009
  • 20. maandag 21 september 2009
  • 21. Leverage the network effect maandag 21 september 2009
  • 22. The Setup maandag 21 september 2009
  • 23. 4 phases warm-up women men join in worldwide challenge Brussels 20km maandag 21 september 2009
  • 24. maandag 21 september 2009
  • 25. Caution! maandag 21 september 2009
  • 26. maandag 21 september 2009
  • 27. It’s not all downhill initial trouble with technology resolved swiftly negative reporting turned into positive feedback maandag 21 september 2009
  • 28. maandag 21 september 2009
  • 29. The numbers maandag 21 september 2009
  • 30. Blogs 120 blogposts (expected 20) Nike+ widget integrated by each blogger valuable feedback maandag 21 september 2009
  • 31. Twitter 180 tweets 5 active Twitterati, average of 280 followers interaction between Bloggers and followers about brand and campaign maandag 21 september 2009
  • 32. Netlog friends: 8.185 visitors: 56.263 pictures: 1000+ votes guest book: 645 comments maandag 21 september 2009
  • 33. Conclusion maandag 21 september 2009
  • 34. Listen identify relevant online influentials offer an experience create new ambassadors with online impact maandag 21 september 2009
  • 35. Facilitate facilitate to spread the message solve possible problems keep the conversation going maandag 21 september 2009
  • 36. Converse interaction between bloggers and Nike interaction between bloggers and followers across different platforms maandag 21 september 2009
  • 37. The overall feel of the participants is positive towards the brand, Nike+ and campaign. -> Word of Mouth effect maandag 21 september 2009
  • 38. Questions? maandag 21 september 2009
  • 39. Bart E: bart@talkingheads.be T: +32 495 51 36 36 Sofie E: sofie@talkingheads.be T: +32 478 20 84 11 maandag 21 september 2009
  • 40. E:info@talkingheads.be T: +32 9 269 52 45 maandag 21 september 2009

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