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New Media for Politicians
 

New Media for Politicians

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My vision, tips and tricks to cope with social media for politicians.

My vision, tips and tricks to cope with social media for politicians.
(With number for Belgium.)

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    New Media for Politicians New Media for Politicians Presentation Transcript

    • New Media for politicians
    • Hi! I’m Bart.
    • I work at webagency Netlash. ... and a few other companies:
    • http://slideshare.net/netlash
    • New Media for politicians Congress Jong CD&V - 6/2/2010
    • What do you mean,
    • “New” media
    • ?
    • The web exists for almost 20 year now.
    • Technology of the future?
    • Februari 2010 Belgium (pop.: 10 mio) Facebook: 3.063.000 Netlog: 3.006.000 LinkedIn: 526.000 Skynet Blogs: 196.632 Source: BVLG (http://bvlg.blogspot.com/2010/02/belgian-social-media-monitor-februari.html)
    • Source: BVLG (http://bvlg.blogspot.com/2010/02/belgian-social-media-monitor-februari.html)
    • But first...
    • ... some history.
    • Web 2.0
    • Web 2.0 The ‘new’ web.
    • Web 2.0 The ‘new’ web. 1. create 2. social 3. decentralised
    • Every web strategy should keep these fundamental properties of the web in mind.
    • 1. The first mass medium where the production tool is the same as the consumption tool.
    • Piramid 1 10 100 1000
    • Piramid 1 Creators 10 Commentators 100 Lurkers 1000 Strangers
    • Piramid 1 Creators 10 Commentators 100 Lurkers 1000 Strangers
    • 2. The story of the helicopter flight.
    • 3. Metcalfe’s law.
    • Source: http://en.wikipedia.org/wiki/Network_effect
    • Every web strategy should keep these fundamental properties of the web in mind.
    • This means: 1. allow people to create 2. allow people to share 3. use the network effect
    • 1. Where should I participate? 2. How to start with social media 3. Facebook vs. Twitter 4. Social Media 4 dummies
    • 1. Where should I participate? 2. How to start with social media 3. Facebook vs. Twitter 4. Social Media 4 dummies
    • Target audiences Facebook: thirty-somethings? Netlog: teenagers? LinkedIn: business people? Twitter: media & communication?
    • Don’t forget: - forums - blogosphere
    • Be everywhere? - Be active on the important (for your audience) networks. - Be at least present on the other ones. - Use technology to automate.
    • Use your own website as a central ‘hub’, a ‘basecamp’. (In Memoriam MySpace.)
    • 1. Where should I participate? 2. How to start with social media 3. Facebook vs. Twitter 4. Social Media 4 dummies
    • Yelling does not work anymore.
    • Social media is not a traditional broadcasting channel.
    • Social media is a bar. At first sight, it’s just a bunch of people having fun with idle chatter.
    • Social media is a bar. But when you dig deeper, you’ll discover that’s where relationships start, business is being conducted, and political alliances grow.
    • 3 steps: - listen - facilitate - converse
    • 1. Listen - blogsearch.google.com - search.twitter.com - www.ubervu.com - www.socialmention.com - www.blogoloog.be
    • And for god’s sake...
    • And for god’s sake... Use an RSS-reader!
    • 2. Facilitate - Provide a platform (new or existing). - Give them ‘something to talk about’.
    • Remember?
    • Web 2.0 The ‘new’ web. 1. create 2. social 3. decentralised
    • ‘elegant organisation’
    • Elegant organisation Barack Obama did not win the elections because he had a few viral youtube-clips, or because he regularly blogged, mailed or twittered... His website was a true platform for his followers to organise themselves and to co-operate. Source: Nijst (http://www.nijst.org/2009/05/12/de-obarometer-kwetteren-en-tetteren/)
    • 3. Converse - Keep the conversation going - Answer questions - Delegate & follow up - Incorporate feedback
    • 1. Where should I participate? 2. How to start with social media 3. Facebook vs. Twitter 4. Social Media 4 dummies
    • Facebook vs. Twitter - 3.000.000 Belgians - 30.000 Belgians - Symmetric - Asymmetric - Everybody - Niche, influentials - 1 on 1 - 1 to many - Interaction - Broadcast - Tools + noise - Focus - Closed - Open
    • a Companies Celebs Politicians Media
    • a Companies Celebs Politicians Media
    • a Companies Celebs Politicians Media
    • Twitter for politicians Better suited for the asymmetric character of politics.
    • Twitter for politicians The online influentials (‘sneezers’) are (for the moment) on Twitter. Typical: active Twitter user has 500+ friends on Facebook instead of the average 150.
    • Twitter for politicians ‘the canary in the coal mine’
    • 1. Where should I participate? 2. How to start with social media 3. Facebook vs. Twitter 4. Social Media 4 dummies
    • A few concepts, principles and tips.
    • Most important Facebook caveat!
    • Most important Facebook caveat! Please learn the difference between a profile, a fanpage and a group.
    • Source: http://www.allfacebook.com/2010/02/facebook-groups-pages/
    • Concepts Retweet, DM, hashtag, #fail, followfriday, twunch, twitpic, bit.ly.
    • Principles - Listen before you talk. - Give before you ask.
    • Tips - Choose a good @ name. - Use Tweetdeck.
    • Tips - Promote others. - Ask questions.
    • Tips Go for a good mix between sharing knowledge (interesting links), sharing thoughts (vision) and sharing your life (‘the person behind the politician’).
    • But most importantly: - sustainability - transparancy - honesty
    • Good luck!
    • Questions?
    • twitter.com/netlash bart@netlash.com www.netlash.com