New Media for Politicians

New Media for politicians

Hi! I’m Bart.

I work at webagency Netlash. ... and a few other companies:

http://slideshare.net/netlash

New Media for politicians Congress Jong CD&V - 6/2/2010

What do you mean,

“New” media

The web exists for almost 20 year now.

Technology of the future?

Februari 2010 Belgium (pop.: 10 mio) Facebook: 3.063.000 Netlog: 3.006.000 LinkedIn: 526.000 Skynet Blogs: 196.632 Source: BVLG (http://bvlg.blogspot.com/2010/02/belgian-social-media-monitor-februari.html)

Source: BVLG (http://bvlg.blogspot.com/2010/02/belgian-social-media-monitor-februari.html)

But ﬁrst...

... some history.

Web 2.0

Web 2.0 The ‘new’ web.

Web 2.0 The ‘new’ web. 1. create 2. social 3. decentralised

Every web strategy should keep these fundamental properties of the web in mind.

1. The ﬁrst mass medium where the production tool is the same as the consumption tool.

Piramid 1 10 100 1000

Piramid 1 Creators 10 Commentators 100 Lurkers 1000 Strangers

2. The story of the helicopter ﬂight.

3. Metcalfe’s law.

Source: http://en.wikipedia.org/wiki/Network_effect

Every web strategy should keep these fundamental properties of the web in mind.

This means: 1. allow people to create 2. allow people to share 3. use the network effect

1. Where should I participate? 2. How to start with social media 3. Facebook vs. Twitter 4. Social Media 4 dummies

Target audiences Facebook: thirty-somethings? Netlog: teenagers? LinkedIn: business people? Twitter: media & communication?

Don’t forget: - forums - blogosphere

Be everywhere? - Be active on the important (for your audience) networks. - Be at least present on the other ones. - Use technology to automate.

Use your own website as a central ‘hub’, a ‘basecamp’. (In Memoriam MySpace.)

Yelling does not work anymore.

Social media is not a traditional broadcasting channel.

Social media is a bar. At ﬁrst sight, it’s just a bunch of people having fun with idle chatter.

Social media is a bar. But when you dig deeper, you’ll discover that’s where relationships start, business is being conducted, and political alliances grow.

3 steps: - listen - facilitate - converse

1. Listen - blogsearch.google.com - search.twitter.com - www.ubervu.com - www.socialmention.com - www.blogoloog.be

And for god’s sake...

And for god’s sake... Use an RSS-reader!

2. Facilitate - Provide a platform (new or existing). - Give them ‘something to talk about’.

Remember?

Web 2.0 The ‘new’ web. 1. create 2. social 3. decentralised

‘elegant organisation’

Elegant organisation Barack Obama did not win the elections because he had a few viral youtube-clips, or because he regularly blogged, mailed or twittered... His website was a true platform for his followers to organise themselves and to co-operate. Source: Nijst (http://www.nijst.org/2009/05/12/de-obarometer-kwetteren-en-tetteren/)

3. Converse - Keep the conversation going - Answer questions - Delegate & follow up - Incorporate feedback

Facebook vs. Twitter - 3.000.000 Belgians - 30.000 Belgians - Symmetric - Asymmetric - Everybody - Niche, inﬂuentials - 1 on 1 - 1 to many - Interaction - Broadcast - Tools + noise - Focus - Closed - Open

a Companies Celebs Politicians Media

Twitter for politicians Better suited for the asymmetric character of politics.

Twitter for politicians The online inﬂuentials (‘sneezers’) are (for the moment) on Twitter. Typical: active Twitter user has 500+ friends on Facebook instead of the average 150.

Twitter for politicians ‘the canary in the coal mine’

A few concepts, principles and tips.

Most important Facebook caveat!

Most important Facebook caveat! Please learn the difference between a proﬁle, a fanpage and a group.

Source: http://www.allfacebook.com/2010/02/facebook-groups-pages/

Concepts Retweet, DM, hashtag, #fail, followfriday, twunch, twitpic, bit.ly.

Principles - Listen before you talk. - Give before you ask.

Tips - Choose a good @ name. - Use Tweetdeck.

Tips - Promote others. - Ask questions.

Tips Go for a good mix between sharing knowledge (interesting links), sharing thoughts (vision) and sharing your life (‘the person behind the politician’).

But most importantly: - sustainability - transparancy - honesty

Good luck!

Questions?

twitter.com/netlash bart@netlash.com www.netlash.com

New Media for Politicians

by Bart De Waele on Feb 06, 2010

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