New Media for Politicians

2,753 views

Published on

My vision, tips and tricks to cope with social media for politicians.
(With number for Belgium.)

Published in: Business, Technology
1 Comment
5 Likes
Statistics
Notes
No Downloads
Views
Total views
2,753
On SlideShare
0
From Embeds
0
Number of Embeds
22
Actions
Shares
0
Downloads
98
Comments
1
Likes
5
Embeds 0
No embeds

No notes for slide

New Media for Politicians

  1. 1. New Media for politicians
  2. 2. Hi! I’m Bart.
  3. 3. I work at webagency Netlash. ... and a few other companies:
  4. 4. http://slideshare.net/netlash
  5. 5. New Media for politicians Congress Jong CD&V - 6/2/2010
  6. 6. What do you mean,
  7. 7. “New” media
  8. 8. ?
  9. 9. The web exists for almost 20 year now.
  10. 10. Technology of the future?
  11. 11. Februari 2010 Belgium (pop.: 10 mio) Facebook: 3.063.000 Netlog: 3.006.000 LinkedIn: 526.000 Skynet Blogs: 196.632 Source: BVLG (http://bvlg.blogspot.com/2010/02/belgian-social-media-monitor-februari.html)
  12. 12. Source: BVLG (http://bvlg.blogspot.com/2010/02/belgian-social-media-monitor-februari.html)
  13. 13. But first...
  14. 14. ... some history.
  15. 15. Web 2.0
  16. 16. Web 2.0 The ‘new’ web.
  17. 17. Web 2.0 The ‘new’ web. 1. create 2. social 3. decentralised
  18. 18. Every web strategy should keep these fundamental properties of the web in mind.
  19. 19. 1. The first mass medium where the production tool is the same as the consumption tool.
  20. 20. Piramid 1 10 100 1000
  21. 21. Piramid 1 Creators 10 Commentators 100 Lurkers 1000 Strangers
  22. 22. Piramid 1 Creators 10 Commentators 100 Lurkers 1000 Strangers
  23. 23. 2. The story of the helicopter flight.
  24. 24. 3. Metcalfe’s law.
  25. 25. Source: http://en.wikipedia.org/wiki/Network_effect
  26. 26. Every web strategy should keep these fundamental properties of the web in mind.
  27. 27. This means: 1. allow people to create 2. allow people to share 3. use the network effect
  28. 28. 1. Where should I participate? 2. How to start with social media 3. Facebook vs. Twitter 4. Social Media 4 dummies
  29. 29. 1. Where should I participate? 2. How to start with social media 3. Facebook vs. Twitter 4. Social Media 4 dummies
  30. 30. Target audiences Facebook: thirty-somethings? Netlog: teenagers? LinkedIn: business people? Twitter: media & communication?
  31. 31. Don’t forget: - forums - blogosphere
  32. 32. Be everywhere? - Be active on the important (for your audience) networks. - Be at least present on the other ones. - Use technology to automate.
  33. 33. Use your own website as a central ‘hub’, a ‘basecamp’. (In Memoriam MySpace.)
  34. 34. 1. Where should I participate? 2. How to start with social media 3. Facebook vs. Twitter 4. Social Media 4 dummies
  35. 35. Yelling does not work anymore.
  36. 36. Social media is not a traditional broadcasting channel.
  37. 37. Social media is a bar. At first sight, it’s just a bunch of people having fun with idle chatter.
  38. 38. Social media is a bar. But when you dig deeper, you’ll discover that’s where relationships start, business is being conducted, and political alliances grow.
  39. 39. 3 steps: - listen - facilitate - converse
  40. 40. 1. Listen - blogsearch.google.com - search.twitter.com - www.ubervu.com - www.socialmention.com - www.blogoloog.be
  41. 41. And for god’s sake...
  42. 42. And for god’s sake... Use an RSS-reader!
  43. 43. 2. Facilitate - Provide a platform (new or existing). - Give them ‘something to talk about’.
  44. 44. Remember?
  45. 45. Web 2.0 The ‘new’ web. 1. create 2. social 3. decentralised
  46. 46. ‘elegant organisation’
  47. 47. Elegant organisation Barack Obama did not win the elections because he had a few viral youtube-clips, or because he regularly blogged, mailed or twittered... His website was a true platform for his followers to organise themselves and to co-operate. Source: Nijst (http://www.nijst.org/2009/05/12/de-obarometer-kwetteren-en-tetteren/)
  48. 48. 3. Converse - Keep the conversation going - Answer questions - Delegate & follow up - Incorporate feedback
  49. 49. 1. Where should I participate? 2. How to start with social media 3. Facebook vs. Twitter 4. Social Media 4 dummies
  50. 50. Facebook vs. Twitter - 3.000.000 Belgians - 30.000 Belgians - Symmetric - Asymmetric - Everybody - Niche, influentials - 1 on 1 - 1 to many - Interaction - Broadcast - Tools + noise - Focus - Closed - Open
  51. 51. a Companies Celebs Politicians Media
  52. 52. a Companies Celebs Politicians Media
  53. 53. a Companies Celebs Politicians Media
  54. 54. Twitter for politicians Better suited for the asymmetric character of politics.
  55. 55. Twitter for politicians The online influentials (‘sneezers’) are (for the moment) on Twitter. Typical: active Twitter user has 500+ friends on Facebook instead of the average 150.
  56. 56. Twitter for politicians ‘the canary in the coal mine’
  57. 57. 1. Where should I participate? 2. How to start with social media 3. Facebook vs. Twitter 4. Social Media 4 dummies
  58. 58. A few concepts, principles and tips.
  59. 59. Most important Facebook caveat!
  60. 60. Most important Facebook caveat! Please learn the difference between a profile, a fanpage and a group.
  61. 61. Source: http://www.allfacebook.com/2010/02/facebook-groups-pages/
  62. 62. Concepts Retweet, DM, hashtag, #fail, followfriday, twunch, twitpic, bit.ly.
  63. 63. Principles - Listen before you talk. - Give before you ask.
  64. 64. Tips - Choose a good @ name. - Use Tweetdeck.
  65. 65. Tips - Promote others. - Ask questions.
  66. 66. Tips Go for a good mix between sharing knowledge (interesting links), sharing thoughts (vision) and sharing your life (‘the person behind the politician’).
  67. 67. But most importantly: - sustainability - transparancy - honesty
  68. 68. Good luck!
  69. 69. Questions?
  70. 70. twitter.com/netlash bart@netlash.com www.netlash.com

×