Moet uw bedrijf bloggen?

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Moet uw bedrijf bloggen? - Presentation Transcript

  1. Titel tekst Beschrijving slide Moet uw bedrijf bloggen? JCI – 16/11/2006
  2. Wat is een blog?
  3. Blog = website
    • chronologisch
    • reacties
    • links
    • RSS
  4. Eigenschappen
    • persoonlijke stem
    • conversatie
    • accountability
  5. Invloed
    • consumer generated media
    • prosumers
    • word of mouth
  6.  
  7.  
  8. Bedrijven en blogs?
  9. Doen:
    • luisteren
    • adverteren
    • PR
    • intern
    • blog-marketing
  10. Luisteren
    • technorati.com
    • blogpulse.com
    • bloglines.com
    • icerocket.com
    • blogsearch.google.com
  11.  
  12. Adverteren
    • Google Adwords
    • blogads.nl
    • adhese.com
    • doubleclick.net
    • blogads.com
  13.  
  14.  
  15.  
  16.  
  17. ROI
  18. Investering
    • tijd
    • strategie
    • politiek
    • opvolging
  19. Return
    • tought leadership
    • netwerk
    • R&D
    • contact met klanten
    • zoekmachines!
  20.  
  21. Tools
  22. Software
    • blogger.com
    • wordpress.org
    • typepad.com
    • seniorennet.be
    • unizo.be
    • skynet.be
    • telenet.be
  23. Lezen http://www.netlash.com/log/bedrijfsblog
  24. Bart De Waele bart@netlash.com www.netlash.com www.ondernemeringent.be

+ Bart De WaeleBart De Waele, 4 years ago

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Lezing over corporate blogging. Wat kunnen/moeten b more

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