The power of the brain‣ collecting, reciprocity, social validation, commitment, discovery, concession, scarcity, fear of loss, the endowment effect, choice, Hawthorne effect, clustering illusion, availability cascade, authority bias, competition, zero-risk bias...
Measuring the conversion funnel‣ combine visit behaviour and e-shop data‣ optimize campaigns & actions based on €€€‣ drive your website content to the best sellers‣ get info on where to invest for trafﬁc
Goals & funnels‣ make the interaction measurable‣ goals = quality‣ investigate the drop-outs‣ look for site entries with the highest conversion%
entering the leaving thefunnel funnel defined Goal
The way of the web‣ cfr. Google‣ launch fast, fail fast‣ incremental
Social media monitoring‣ buying intentions‣ trends‣ couponing & actions‣ customer service
A/B & multivariate‣ not just for optimizing‣ automate!‣ buying cycle vs. content‣ triggers vs. content
Lost buyers‣ e-mail automation‣ remarketing & retargeting in SEA