How to score BIG in Google

HOW TO SCORE BIG IN GOOGLE

Hi, my name is Bart.

I work at web agency Netlash. ... and a few other companies:

http://slideshare.net/netlash

HOW TO SCORE BIG IN GOOGLE Internet Academy: www.intac.be

Let’s start with a graph.

Search Engine Market Share

Search Engine Optimisation = Google Optimisation

SEM, SEA, SEO?

Search Engine Advertising

Search Engine Optimisation

Search Engine Marketing = Search Engine Advertising + Search Engine Optimisation

The Golden Triangle

SEO is a bucket...

Thousands of little factors that inﬂuence it. Some are a drop of water, others are a glass of water. You never know which one will overﬂow the bucket.

There are three main groups of factors that inﬂuence your Google ranking.

1. Technique 2. Links 3. Content

Valid code ‣ (not the goal) ‣ make it readable for Google ‣ code-to-content ratio

Holy Trinity ‣ <h1></h1> ‣ <title></title> ‣ url

The ‘Humo’ disease

Beware the ‘Humo disease’ ! (actually, Humo is doing very well on this online)

Secundary navigation ‣ watch out with footers (rel=”nofollow”) ‣ sidebar

Meta-tags aren’t dead ‣ the secret of the click-through ‣ call to action! ‣ variance & reinforcement

Killers ‣ navigation in Flash ‣ navigation in Javascript

Domain name ‣ age is important ‣ payment in advance! ‣ keyword in URL?

404 ‣ the right redirects ‣ the right headers

Location ‣ IP-address, TLD, language, links, comments <html xmlns="http://www.w3.org/1999/xhtml" xml:lang="nl" lang="nl"> <meta name="ICBM" content="51.052,3.72029" />

Google ‣ Google Webmaster Tools: http://www.google.com/webmasters/tools ‣ sitemap.xml

Subdomains ‣ Own the front page!

Every link counts ‣ relevance ‣ high scoring pages

The currency of links ‣ anchor word ‣ domain name

Killers ‣ bad neighbourhoods ‣ link outs?

Linkbait ‣ 10 tips ... ‣ Angelina Jolie Naked! ‣ tools ‣ templates

Social Media ‣ Digg, Delicious, StumbleUpon ‣ Facebook, Netlog, Myspace ‣ forum ‣ blog comments Create a ‘weave’, not a ‘tree’.

UBIQUITY BREEDS SERENDIPITY

SOCIAL MEDIA OPTIMISATION (SMO)

The secret weapon ...

Link real estate ‣ networks ‣ rings

One big killer

One big killer ‣ duplicate content

PageRank ‣ one measure ‣ don’t obsess!

‘Glasdallen’ ! ‣ https://adwords.google.com/select/KeywordToolExternal

Internal structure ‣ linkﬂow ‣ clusterpages ‣ think ‘weave’, not ‘tree’

Internal structure ‣ Tags! ‣ rel=”tag”

Update, update, update! ‣ Google loves the ‘delta’ ‣ PING

Update, update, update! ‣ a simple numbers game...

Your website content is like underwear.

Fresh is better, every day.

Update, update, update! ‣ write one blogpost a day

SEO is a bucket...

... don’t make it a sieve

Optimise your website for conversion.

Optimise your website for conversion. ... next week at INTAC!

QUESTIONS?

twitter.com/netlash bart@netlash.com www.netlash.com

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How to score BIG in Google

by Bart De Waele on Mar 02, 2010

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