EPO and the 4 A's
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EPO and the 4 A's

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A model to look at your (online) marketing.

A model to look at your (online) marketing.

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    EPO and the 4 A's EPO and the 4 A's Presentation Transcript

    • Advocacy Action Awareness Appreciation
    • Advocacy Action Awareness Appreciation Is
    •   your
    •   audience
 able
    •   to
    •   discover
    •   you?
    • Advocacy Action Awareness Appreciation Is
    •   your
    •   audience
    •    able
    •   to
    •   engage
    •    with
    •   you?
    • Advocacy Action Awareness Appreciation Is
    •   your
    •   audience
    •    able
    •   to
    •   refer
    •    others
    •   to
    •   you?
    • Advocacy Action Awareness Appreciation Is
    •   your
    •   audience
 able
    •   to
    •   take
    •    action?
    • PaidOwned Earned
    • PaidOwned Earned Channel
    •   which
    •   a
    •    brand
    •   controls
    • PaidOwned Earned Brand
    •   pays
    •   to
    •    leverage
    •   a
    •   channel
    • PaidOwned Earned When
    •   the
    •   audience
    •    becomes
    •   the
    •   channel
    • Paid Owned Earned
    • Paid Owned Earned Advocacy Action Awareness Appreciation