EPO and the 4 A's

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A model to look at your (online) marketing.

A model to look at your (online) marketing.

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  • 1. Advocacy Action Awareness Appreciation
  • 2. Advocacy Action Awareness Appreciation Is
  • 3.   your
  • 4.   audience
 able
  • 5.   to
  • 6.   discover
  • 7.   you?
  • 8. Advocacy Action Awareness Appreciation Is
  • 9.   your
  • 10.   audience
  • 11.    able
  • 12.   to
  • 13.   engage
  • 14.    with
  • 15.   you?
  • 16. Advocacy Action Awareness Appreciation Is
  • 17.   your
  • 18.   audience
  • 19.    able
  • 20.   to
  • 21.   refer
  • 22.    others
  • 23.   to
  • 24.   you?
  • 25. Advocacy Action Awareness Appreciation Is
  • 26.   your
  • 27.   audience
 able
  • 28.   to
  • 29.   take
  • 30.    action?
  • 31. PaidOwned Earned
  • 32. PaidOwned Earned Channel
  • 33.   which
  • 34.   a
  • 35.    brand
  • 36.   controls
  • 37. PaidOwned Earned Brand
  • 38.   pays
  • 39.   to
  • 40.    leverage
  • 41.   a
  • 42.   channel
  • 43. PaidOwned Earned When
  • 44.   the
  • 45.   audience
  • 46.    becomes
  • 47.   the
  • 48.   channel
  • 49. Paid Owned Earned
  • 50. Paid Owned Earned Advocacy Action Awareness Appreciation