EPO and the 4 A's
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EPO and the 4 A's

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A model to look at your (online) marketing.

A model to look at your (online) marketing.

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EPO and the 4 A's EPO and the 4 A's Presentation Transcript

  • Advocacy Action Awareness Appreciation
  • Advocacy Action Awareness Appreciation Is
  •   your
  •   audience
 able
  •   to
  •   discover
  •   you?
  • Advocacy Action Awareness Appreciation Is
  •   your
  •   audience
  •    able
  •   to
  •   engage
  •    with
  •   you?
  • Advocacy Action Awareness Appreciation Is
  •   your
  •   audience
  •    able
  •   to
  •   refer
  •    others
  •   to
  •   you?
  • Advocacy Action Awareness Appreciation Is
  •   your
  •   audience
 able
  •   to
  •   take
  •    action?
  • PaidOwned Earned
  • PaidOwned Earned Channel
  •   which
  •   a
  •    brand
  •   controls
  • PaidOwned Earned Brand
  •   pays
  •   to
  •    leverage
  •   a
  •   channel
  • PaidOwned Earned When
  •   the
  •   audience
  •    becomes
  •   the
  •   channel
  • Paid Owned Earned
  • Paid Owned Earned Advocacy Action Awareness Appreciation