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  • 1. DIGITAL TRENDS 2012
  • 2. Hello! My name is Bart.
  • 3. This is my daughter Merel.
  • 4. I’m passionate about coffee.
  • 5. I live and work about coffee.I’m passionate in Ghent.
  • 6. I work at digital agency Netlash-bSeen.
  • 7. @netlash
  • 8. http://slideshare.net/netlash
  • 9. DIGITAL TRENDS 2012STIMA, Trends Night, 9/02/2012
  • 10. Based on Netlash-bSeen Online Trendrapport 2012.
  • 11. Based on Netlash-bSeen Online Trendrapport 2012. Crowdsourced, postmodern collection of opinions.
  • 12. 10 trends based on my personal opinion.
  • 13. Listen carefully.
  • 14. Personal opinion. Listen carefully.
  • 15. 1. The rise of the Death Stars
  • 16. It’s a Winner Takes All world. 2012will continue the trend of 1 big behemoththat eats all its competition.
  • 17. Death Stars‣ Online will eat all communications‣ Digital will eat all interfaces‣ Facebook will eat all social networks‣ Apple will eat the PC-market
  • 18. Network effects are dominant online.
  • 19. Network effects are dominant online. Look it up. Metcalfe’s Law.
  • 20. Network effects are dominant online. Look it up. Metcalfe’s Law. http://en.wikipedia.org/wiki/Metcalfes_law
  • 21. 2. Fragmentation of social
  • 22. Yes, Facebook will be the dominant‘general’ social network.
  • 23. Yes, Facebook will be the dominant‘general’ social network.Next to that general SN, we will subscribe toa truckload of niche-networks.
  • 24. Communities can not be built. They form aroundexisting common interests.Just like in real life (work, sport, bar, hobby, family...).
  • 25. The Facebook IPO will spawn a new breed ofstartups, ideas and business.(2 - 3 years)
  • 26. 3. Location is the new context
  • 27. Context is the way to break through the‘banner blindness’ of consumers.
  • 28. Context is the way to break through the‘banner blindness’ of consumers.See: Google. Ads are relevant to the search words.
  • 29. Location is the new context.Make your online offering more relevant byadding location as a filter.
  • 30. 4. Sensors everywhere
  • 31. Location sensors (gps) are only the beginning.
  • 32. Location sensors (gps) are only the beginning.Our devices (starting with our smartphones) willbecome aware of their surroundings.
  • 33. The nerd in me is happy. Star Trek is coming!
  • 34. Nest is a thermostat with activity, light,temperature... sensors.
  • 35. iBGStar Blood Glucose Meter is meant tomanage diabetes, with integrated app.
  • 36. Twine is a DIY-kit with temperature, vibration,moisture... sensors.
  • 37. Jawbone Up measuresmovement and sleep cycle.
  • 38. Watch out for:‣ Cars with apps and sensors‣ Face recognition‣ Smart Clothing‣ Even more sensors in smartphones
  • 39. 5. Data, data, data
  • 40. Everything is measurable‣ Online analytics‣ Trend data from social media‣ Personal data from ‘quantified self’
  • 41. Start hiring statisticians and data gurus.Invest in “big data” infrastructure and CRM.
  • 42. 6. NFC is the new QR
  • 43. Near Field Communication‣ RFID chips on steroids‣ Contactless communication‣ Expect it in smartphones next year
  • 44. You will still use it wrong.
  • 45. You will still use it wrong‣ It’s not a marketing tool‣ cfr. QR-codes‣ cfr. Bluetooth
  • 46. 7. Mainstream 3D-printers
  • 47. Makerbot is a 3D-printer that costs 1.749 USD...
  • 48. Everything will be digitized.
  • 49. 8. Mobile first
  • 50. More internet access with mobiledevices then with laptop/desktop.
  • 51. Think Mobile First‣ touch‣ context‣ different screens‣ responsive!
  • 52. 9. Think Integrated
  • 53. Think integrated‣ mobile / desktop‣ offline / online‣ data silos
  • 54. Siloes‣ website ‣ analytics‣ seo ‣ press releases‣ sea ‣ community‣ social ‣ affiliate‣ e-mail marketing ‣ ...
  • 55. Playtime’s over.
  • 56. 10. Keep an eye out for...
  • 57. Keep an eye out for...‣ mobile payments‣ Facebook credits‣ API’s‣ disappointing video‣ HTML5‣ tablets
  • 58. Start with strategy.Think integrated.
  • 59. Remember 1 thing.
  • 60. There will be only 2 types of companies left.
  • 61. There will be only 2 types of companies left. The quick and the dead.
  • 62. Conversation
  • 63. Questions?
  • 64. twitter.com/netlashbart@netlash-bseen.bewww.netlash-bseen.be