Wijze Case: SEO

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Wijze Case: SEO

  1. 1. Search engine optimization
  2. 2. WIJSdigital agency
  3. 3. Tweet-style Summary‣ digital agency‣ everything online‣ digital strategy, websites, facebook apps, seo/sea, social, analytics...‣ 54 FTE (june 2012)‣ focused on results (sales, leads, conversions)‣ strong methodology - user centered approach‣ integrated process and teams
  4. 4. Process
  5. 5. Operate
  6. 6. OperateTraffic SEO, SEA, social advertising, affiliate marketing...Optimize analytics, A/B testing, continuous development...Engage social media, e-mail marketing...integrated approach!
  7. 7. Traffic
  8. 8. Search engine optimization
  9. 9. Goal‣ bring more visitors to the website‣ without spending advertising budget (focus on SEO)‣ non-branded traffic: not on brand name, with generic keywords
  10. 10. Search engine optimization
  11. 11. Search engine optimization
  12. 12. Search engine optimization 5 months of data, compared with same period last year.
  13. 13. Search engine optimization
  14. 14. Search engine optimization from 3.858 to 18.935 visitors
  15. 15. Search engine optimization from 3.858 to 18.935 visitors = 390% more visitors
  16. 16. What we did‣ keyword research‣ writing webcopy & metadata‣ develop landing pages based on keyword research‣ optimise content rest of website‣ coordinate technical adaptations site with webbuilder‣ strategic linkbuilding‣ using Google Analytics‣ local SEO by creating and optimizing Google Places
  17. 17. Strategic linkbuilding‣ analysis of competitors‣ optimize existing backlinks‣ optimize internal links‣ content creation external websites‣ SEO optimization of press releases‣ using existing vacancies for linkbuilding
  18. 18. Google Analytics‣ setup conversion funnels and tracking‣ using Google Analytics to benchmark and follow up‣ finding long tail searchwords in GA
  19. 19. Search engine optimization from 100 to 1.500 daily visitors
  20. 20. Process
  21. 21. We will make you awesome in digital.We deliver strategy, execution and tools to helpyou score in digital.
  22. 22. Questions?
  23. 23. Wijs bvbaVoorhavenlaan 31/39000 GENT09 335 22 8009 330 09 83http://wijs.beinfo@wijs.beBE 0473.071.275

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