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Agile Online Marketing

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An innovative approach to digital ass kicking. …

An innovative approach to digital ass kicking.

If only there was...
A highly specialized online marketing team.
Which I control, together with an experienced marketing consultant.
Which isn’t limited to two or three assignments.
But can do everything, in regards to predetermined KPI’s.

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  • 1. AGILE ONLINE MARKETING AN INNOVATIVE APPROACH TO DIGITAL ASS KICKING
  • 2. Online marketing?
  • 3. Online marketing refers to a set of powerful tools and methodologies used for promoting products and services through the Internet. Source: http://www.techopedia.com/definition/26363/online-marketing
  • 4. ‣ SEO ‣ SEA ‣ Social ‣ E-mail ‣ Affiliate ‣ Content-marketing ‣ Campaigns
  • 5. Goals
  • 6. ‣ Rankings ‣ Visits & visitors ‣ Subscriptions ‣ Sales ‣ Leads ‣ Views ‣ Likes
  • 7. How?
  • 8. A highly specialized online marketing team. Which I control, together with an experienced marketing consultant. Which isn’t limited to two or three assignments. But can do everything, in regards to predetermined KPI’s. If only there was...
  • 9. Does
  • 10.   this
  • 11.   ring
  • 12.   a
  • 13.   bell?
  • 14. clear
  • 15.   targets
  • 16.   and
  • 17.   KPI’s Full
  • 18.   control
  • 19.   in
  • 20.   one
  • 21.   schedule
  • 22. Start At the start of each month, we have a marketing meeting. November December January February March
  • 23. Start We define what assignments have to be completed, and what the entire team will be working on. November December January February March
  • 24. Start After each month, we evaluate and start the briefing for the following month. November December January February March
  • 25. 0 4000 8000 12000 16000 M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12 Fixed budget, but variable assignments
  • 26. 0 4000 8000 12000 16000 M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12 Fixed budget, but variable assignements
  • 27. 0 4000 8000 12000 16000 M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12 Fixed budget, but variable assignements
  • 28. 0 4000 8000 12000 16000 M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12 Fixed budget, but variable assignements
  • 29. Think Do Learn
  • 30. Think Think Think Do Do Do Learn Learn Learn
  • 31. Before we get going: 
 
 Strategy
  • 32. Advocacy Action Awareness Appreciation
  • 33. Advocacy Action Awareness Appreciation Is
  • 34.   your
  • 35.   audience
 able
  • 36.   to
  • 37.   discover
  • 38.   you?
  • 39. Advocacy Action Awareness Appreciation Is
  • 40.   your
  • 41.   audience
  • 42.    able
  • 43.   to
  • 44.   engage
  • 45.    with
  • 46.   you?
  • 47. Advocacy Action Awareness Appreciation Is
  • 48.   your
  • 49.   audience
  • 50.    able
  • 51.   to
  • 52.   refer
  • 53.    other
  • 54.   to
  • 55.   you?
  • 56. Advocacy Action Awareness Appreciation Is
  • 57.   your
  • 58.   audience
 able
  • 59.   to
  • 60.   take
  • 61.    action?
  • 62. PaidOwned Earned
  • 63. PaidOwned Earned Channel
  • 64.   which
  • 65.   a
  • 66.    brand
  • 67.   controls
  • 68. PaidOwned Earned Brand
  • 69.   pays
  • 70.   to
  • 71.    leverage
  • 72.   a
  • 73.   channel
  • 74. PaidOwned Earned When
  • 75.   the
  • 76.   audience
  • 77.    becomes
  • 78.   the
  • 79.   channel
  • 80. Paid Owned Earned
  • 81. Paid Owned Earned Advocacy Action Awareness Appreciation
  • 82. Facebook page
 LinkedIn company page Owned Paid Earned Awareness Appreciation AdvocacyAction Natural Search
 Word of Mouth Natural Search Natural Search Natural Search GDN, Google Search
 Het Nieuwsblad, De Standaard, De Morgen, GVA, HBVL, Zimmo
 Facebook Advertising
 Ligatus
 LinkedIn advertising Facebook Exchange
 LinkedIn advertising Google Remarketing
 Facebook Exchange Facebook Exchange Geopunt.be
 Facebook Page
 LinkedIn company page Facebook page
 LinkedIn company page Geopunt.be
  • 83. Your marketing team expanded with highly experienced online marketeers. ! Full control over the what, why and how. ! Strong focus on a long term strategy, clear KPI’s and an innovative approach. ! 
 It all comes down to this:
  • 84. ClientAgency
  • 85. ClientAgency
  • 86. We deliver strategy, execution and tools to help you kick ass in digital. We will make you awesome in digital.
  • 87. Questions?
  • 88. Questions? info@wijs.be